Table of Contents
1 Research Methodology and Statistical Scope
1.1 Market Definition and Statistical Scope of Marketing Analytics
1.2 Key Market Segments
1.2.1 Marketing Analytics Segment by Type
1.2.2 Marketing Analytics Segment by Application
1.3 Methodology & Sources of Information
1.3.1 Research Methodology
1.3.2 Research Process
1.3.3 Market Breakdown and Data Triangulation
1.3.4 Base Year
1.3.5 Report Assumptions & Caveats
2 Marketing Analytics Market Overview
2.1 Global Market Overview
2.2 Market Segment Executive Summary
2.3 Global Market Size by Region
3 Marketing Analytics Market Competitive Landscape
3.1 Global Marketing Analytics Revenue Market Share by Company (2019-2024)
3.2 Marketing Analytics Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Company Marketing Analytics Market Size Sites, Area Served, Product Type
3.4 Marketing Analytics Market Competitive Situation and Trends
3.4.1 Marketing Analytics Market Concentration Rate
3.4.2 Global 5 and 10 Largest Marketing Analytics Players Market Share by Revenue
3.4.3 Mergers & Acquisitions, Expansion
4 Marketing Analytics Value Chain Analysis
4.1 Marketing Analytics Value Chain Analysis
4.2 Midstream Market Analysis
4.3 Downstream Customer Analysis
5 The Development and Dynamics of Marketing Analytics Market
5.1 Key Development Trends
5.2 Driving Factors
5.3 Market Challenges
5.4 Market Restraints
5.5 Industry News
5.5.1 Mergers & Acquisitions
5.5.2 Expansions
5.5.3 Collaboration/Supply Contracts
5.6 Industry Policies
6 Marketing Analytics Market Segmentation by Type
6.1 Evaluation Matrix of Segment Market Development Potential (Type)
6.2 Global Marketing Analytics Market Size Market Share by Type (2019-2024)
6.3 Global Marketing Analytics Market Size Growth Rate by Type (2019-2024)
7 Marketing Analytics Market Segmentation by Application
7.1 Evaluation Matrix of Segment Market Development Potential (Application)
7.2 Global Marketing Analytics Market Size (M USD) by Application (2019-2024)
7.3 Global Marketing Analytics Market Size Growth Rate by Application (2019-2024)
8 Marketing Analytics Market Segmentation by Region
8.1 Global Marketing Analytics Market Size by Region
8.1.1 Global Marketing Analytics Market Size by Region
8.1.2 Global Marketing Analytics Market Size Market Share by Region
8.2 North America
8.2.1 North America Marketing Analytics Market Size by Country
8.2.2 U.S.
8.2.3 Canada
8.2.4 Mexico
8.3 Europe
8.3.1 Europe Marketing Analytics Market Size by Country
8.3.2 Germany
8.3.3 France
8.3.4 U.K.
8.3.5 Italy
8.3.6 Russia
8.4 Asia Pacific
8.4.1 Asia Pacific Marketing Analytics Market Size by Region
8.4.2 China
8.4.3 Japan
8.4.4 South Korea
8.4.5 India
8.4.6 Southeast Asia
8.5 South America
8.5.1 South America Marketing Analytics Market Size by Country
8.5.2 Brazil
8.5.3 Argentina
8.5.4 Columbia
8.6 Middle East and Africa
8.6.1 Middle East and Africa Marketing Analytics Market Size by Region
8.6.2 Saudi Arabia
8.6.3 UAE
8.6.4 Egypt
8.6.5 Nigeria
8.6.6 South Africa
9 Key Companies Profile
9.1 Google
9.1.1 Google Marketing Analytics Basic Information
9.1.2 Google Marketing Analytics Product Overview
9.1.3 Google Marketing Analytics Product Market Performance
9.1.4 Google Marketing Analytics SWOT Analysis
9.1.5 Google Business Overview
9.1.6 Google Recent Developments
9.2 Adobe
9.2.1 Adobe Marketing Analytics Basic Information
9.2.2 Adobe Marketing Analytics Product Overview
9.2.3 Adobe Marketing Analytics Product Market Performance
9.2.4 Google Marketing Analytics SWOT Analysis
9.2.5 Adobe Business Overview
9.2.6 Adobe Recent Developments
9.3 Salesforce
9.3.1 Salesforce Marketing Analytics Basic Information
9.3.2 Salesforce Marketing Analytics Product Overview
9.3.3 Salesforce Marketing Analytics Product Market Performance
9.3.4 Google Marketing Analytics SWOT Analysis
9.3.5 Salesforce Business Overview
9.3.6 Salesforce Recent Developments
9.4 Oracle
9.4.1 Oracle Marketing Analytics Basic Information
9.4.2 Oracle Marketing Analytics Product Overview
9.4.3 Oracle Marketing Analytics Product Market Performance
9.4.4 Oracle Business Overview
9.4.5 Oracle Recent Developments
9.5 Accenture
9.5.1 Accenture Marketing Analytics Basic Information
9.5.2 Accenture Marketing Analytics Product Overview
9.5.3 Accenture Marketing Analytics Product Market Performance
9.5.4 Accenture Business Overview
9.5.5 Accenture Recent Developments
9.6 IBM
9.6.1 IBM Marketing Analytics Basic Information
9.6.2 IBM Marketing Analytics Product Overview
9.6.3 IBM Marketing Analytics Product Market Performance
9.6.4 IBM Business Overview
9.6.5 IBM Recent Developments
9.7 Wipro Corporation
9.7.1 Wipro Corporation Marketing Analytics Basic Information
9.7.2 Wipro Corporation Marketing Analytics Product Overview
9.7.3 Wipro Corporation Marketing Analytics Product Market Performance
9.7.4 Wipro Corporation Business Overview
9.7.5 Wipro Corporation Recent Developments
9.8 SAS
9.8.1 SAS Marketing Analytics Basic Information
9.8.2 SAS Marketing Analytics Product Overview
9.8.3 SAS Marketing Analytics Product Market Performance
9.8.4 SAS Business Overview
9.8.5 SAS Recent Developments
9.9 Teradata
9.9.1 Teradata Marketing Analytics Basic Information
9.9.2 Teradata Marketing Analytics Product Overview
9.9.3 Teradata Marketing Analytics Product Market Performance
9.9.4 Teradata Business Overview
9.9.5 Teradata Recent Developments
9.10 Microsoft Corporation
9.10.1 Microsoft Corporation Marketing Analytics Basic Information
9.10.2 Microsoft Corporation Marketing Analytics Product Overview
9.10.3 Microsoft Corporation Marketing Analytics Product Market Performance
9.10.4 Microsoft Corporation Business Overview
9.10.5 Microsoft Corporation Recent Developments
9.11 McKinsey and Company
9.11.1 McKinsey and Company Marketing Analytics Basic Information
9.11.2 McKinsey and Company Marketing Analytics Product Overview
9.11.3 McKinsey and Company Marketing Analytics Product Market Performance
9.11.4 McKinsey and Company Business Overview
9.11.5 McKinsey and Company Recent Developments
9.12 Harte Hank
9.12.1 Harte Hank Marketing Analytics Basic Information
9.12.2 Harte Hank Marketing Analytics Product Overview
9.12.3 Harte Hank Marketing Analytics Product Market Performance
9.12.4 Harte Hank Business Overview
9.12.5 Harte Hank Recent Developments
9.13 Pegasystems
9.13.1 Pegasystems Marketing Analytics Basic Information
9.13.2 Pegasystems Marketing Analytics Product Overview
9.13.3 Pegasystems Marketing Analytics Product Market Performance
9.13.4 Pegasystems Business Overview
9.13.5 Pegasystems Recent Developments
9.14 NGData
9.14.1 NGData Marketing Analytics Basic Information
9.14.2 NGData Marketing Analytics Product Overview
9.14.3 NGData Marketing Analytics Product Market Performance
9.14.4 NGData Business Overview
9.14.5 NGData Recent Developments
9.15 Experian
9.15.1 Experian Marketing Analytics Basic Information
9.15.2 Experian Marketing Analytics Product Overview
9.15.3 Experian Marketing Analytics Product Market Performance
9.15.4 Experian Business Overview
9.15.5 Experian Recent Developments
9.16 Tableau Software
9.16.1 Tableau Software Marketing Analytics Basic Information
9.16.2 Tableau Software Marketing Analytics Product Overview
9.16.3 Tableau Software Marketing Analytics Product Market Performance
9.16.4 Tableau Software Business Overview
9.16.5 Tableau Software Recent Developments
9.17 GoodData
9.17.1 GoodData Marketing Analytics Basic Information
9.17.2 GoodData Marketing Analytics Product Overview
9.17.3 GoodData Marketing Analytics Product Market Performance
9.17.4 GoodData Business Overview
9.17.5 GoodData Recent Developments
9.18 Neustar
9.18.1 Neustar Marketing Analytics Basic Information
9.18.2 Neustar Marketing Analytics Product Overview
9.18.3 Neustar Marketing Analytics Product Market Performance
9.18.4 Neustar Business Overview
9.18.5 Neustar Recent Developments
10 Marketing Analytics Regional Market Forecast
10.1 Global Marketing Analytics Market Size Forecast
10.2 Global Marketing Analytics Market Forecast by Region
10.2.1 North America Market Size Forecast by Country
10.2.2 Europe Marketing Analytics Market Size Forecast by Country
10.2.3 Asia Pacific Marketing Analytics Market Size Forecast by Region
10.2.4 South America Marketing Analytics Market Size Forecast by Country
10.2.5 Middle East and Africa Forecasted Consumption of Marketing Analytics by Country
11 Forecast Market by Type and by Application (2025-2030)
11.1 Global Marketing Analytics Market Forecast by Type (2025-2030)
11.2 Global Marketing Analytics Market Forecast by Application (2025-2030)
12 Conclusion and Key Findings
