India Liquid Detergents Market, Status and Outlook (2024-2030)

India Liquid Detergents market size was valued at US$ 1.23 billion in 2024 and is projected to reach US$ 2.16 billion by 2030, at a CAGR of 9.8% during the forecast period 2024-2030.

Cleaning products in liquid form used for laundry and household cleaning purposes. The Indian Liquid Detergents market is experiencing rapid growth, driven by urbanization, increasing disposable incomes, and changing consumer preferences for convenient cleaning solutions.

Key players include domestic brands like Surf Excel and Godrej Ezee, alongside international names such as Ariel and Tide. The market benefits from the rising penetration of washing machines and the trend towards premium home care products. In 2024, laundry liquid detergents accounted for 65% of the market, with dish washing liquids showing the fastest growth.

The industry is seeing innovation in concentrated formulas that offer better value and reduced packaging. There's growing demand for eco-friendly and plant-based liquid detergents. Manufacturers are developing specialized products for different fabric types and water hardness levels. The market is benefiting from aggressive marketing campaigns and the expansion of modern retail formats. Challenges include educating consumers about proper usage and overcoming the traditional preference for powder detergents.

As India's urban population grows and consumers seek more sophisticated cleaning solutions, the Liquid Detergents market is expected to see continued strong growth, particularly in metropolitan areas and among younger consumers.

This report contains market size and forecasts of Liquid Detergents in India, including the following market information:

•     India Liquid Detergents Market Revenue, 2019-2024, 2024-2030, ($ millions)
•     India Liquid Detergents Market Sales, 2019-2024, 2024-2030,
•     India Top five Liquid Detergents companies in 2023 (%)

Report Includes

This report presents an overview of India market for Liquid Detergents , sales, revenue and price. Analyses of the India market trends, with historic market revenue/sales data for 2019 - 2023, estimates for 2024, and projections of CAGR through 2030.

This report focuses on the Liquid Detergents sales, revenue, market share and industry ranking of main manufacturers, data from 2019 to 2024. Identification of the major stakeholders in the India Liquid Detergents market, and analysis of their competitive landscape and market positioning based on recent developments and segmental revenues.

This report will help stakeholders to understand the competitive landscape and gain more insights and position their businesses and market strategies in a better way.

This report analyzes the segments data by Type, and by Sales Channels, sales, revenue, and price, from 2019 to 2030. Evaluation and forecast the market size for Humidifier sales, projected growth trends, production technology, sales channels and end-user industry.

Segment by Type

•     Weak Alkaline Liquid Detergent
•     Neutral Liquid Detergent

Segment by Applications

•     Home Use
•     Commercial Use

Key Companies covered in this report:

•     Hindustan Unilever Limited
•     Procter & Gamble Hygiene and Health Care Limited
•     Nirma Limited
•     Jyothy Labs Limited
•     Godrej Consumer Products Limited
•     Fena Private Limited
•     RSPL Group
•     Rohit Surfactants Private Limited (Ghari)
•     Patanjali Ayurved Limited
•     Dabur India Ltd

Including or excluding key companies relevant to your analysis.

Competitor Analysis

The report also provides analysis of leading market participants including:

•     Key companies Liquid Detergents revenues in Indian market, 2019-2024 (Estimated), ($ millions)
•     Key companies Liquid Detergents revenues share in Indian market, 2023 (%)
•     Key companies Liquid Detergents sales in Indian market, 2019-2024 (Estimated),
•     Key companies Liquid Detergents sales share in Indian market, 2023 (%)

Key Indicators Analysed

•     Market Players & Competitor Analysis: The report covers the key players of the industry including Company Profile, Product Specifications, Production Capacity/Sales, Revenue, Price and Gross Margin 2019-2030 & Sales with a thorough analysis of the market’s competitive landscape and detailed information on vendors and comprehensive details of factors that will challenge the growth of major market vendors.
•     Indian Market Analysis: The report includes Indian market status and outlook 2019-2030. Further the report provides break down details about each region & countries covered in the report. Identifying its sales, sales volume & revenue forecast. With detailed analysis by types and applications.
•     Market Trends: Market key trends which include Increased Competition and Continuous Innovations.
•     Opportunities and Drivers: Identifying the Growing Demands and New Technology
•     Porters Five Force Analysis: The report provides with the state of competition in industry depending on five basic forces: threat of new entrants, bargaining power of suppliers, bargaining power of buyers, threat of substitute products or services, and existing industry rivalry.

Key Benefits of This Market Research:

•     Industry drivers, restraints, and opportunities covered in the study
•     Neutral perspective on the market performance
•     Recent industry trends and developments
•     Competitive landscape & strategies of key players
•     Potential & niche segments and regions exhibiting promising growth covered
•     Historical, current, and projected market size, in terms of value
•     In-depth analysis of the Liquid Detergents Market
•     Overview of the regional outlook of the Liquid Detergents Market

Key Reasons to Buy this Report:

•     Access to date statistics compiled by our researchers. These provide you with historical and forecast data, which is analyzed to tell you why your market is set to change
•     This enables you to anticipate market changes to remain ahead of your competitors
•     You will be able to copy data from the Excel spreadsheet straight into your marketing plans, business presentations or other strategic documents
•     The concise analysis, clear graph, and table format will enable you to pinpoint the information you require quickly
•     Provision of market value (USD Billion) data for each segment and sub-segment
•     Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market
•     Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region
•     Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled
•     Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players
•     The current as well as the future market outlook of the industry concerning recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions
•     Includes in-depth analysis of the market from various perspectives through Porter’s five forces analysis
•     Provides insight into the market through Value Chain
•     Market dynamics scenario, along with growth opportunities of the market in the years to come
•     6-month post-sales analyst support

We offer additional regional and global reports that are similar:

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