Customer Journey Analytics Market, Global Outlook and Forecast 2023-2029
In the component segment, the customer journey analytics software segment is expected to gain a larger market share during the forecast period. The demand for customer journey analytics software is rising, as organizations need a solution to monitor and analyze customer interactions to understand their feelings, emotions, and sentiments. Customer journey analytics vendors provide software that assist companies with the data collection and analysis for generating meaningful insights into customer sentiments, voice of the customer, and the volume of interactions. Customer journey analytics software analyze the data in different formats, such as video, images, text, or audio.
This report aims to provide a comprehensive presentation of the global market for Customer Journey Analytics, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Customer Journey Analytics. This report contains market size and forecasts of Customer Journey Analytics in global, including the following market information:
Global Customer Journey Analytics Market Revenue, 2018-2023, 2024-2029, ($ millions)
Global top five companies in 2022 (%)
The global Customer Journey Analytics market was valued at US$ 6136.8 million in 2022 and is projected to reach US$ 12620 million by 2029, at a CAGR of 10.9% during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
Among touchpoints, the email segment is expected to continue its dominance owing to its increasing use in promoting new offers and resolving queries. The mobile segment is expected to grow at the fastest rate, due to an increased volume of interactions through mobile apps during early stages of customer journeys as well as growing adoption of smartphones among consumers.
We surveyed the Customer Journey Analytics companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Customer Journey Analytics Market, by Type, 2018-2023, 2024-2029 ($ millions)
Global Customer Journey Analytics Market Segment Percentages, by Type, 2022 (%)
Web
Social Media
Mobile
Email
Branch/Store
Call Center
Others (Surveys, Promotional Events, And Sales Representatives)
Global Customer Journey Analytics Market, by Application, 2018-2023, 2024-2029 ($ millions)
Global Customer Journey Analytics Market Segment Percentages, by Application, 2022 (%)
Customer Segmentation and Targeting
Customer Behavioral Analysis
Customer Churn Analysis
Campaign Management
Brand Management
Product Management
Others (Customer Loyalty and Process Management)
Global Customer Journey Analytics Market, By Region and Country, 2018-2023, 2024-2029 ($ Millions)
Global Customer Journey Analytics Market Segment Percentages, By Region and Country, 2022 (%)
North America
US
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Benelux
Rest of Europe
Asia
China
Japan
South Korea
Southeast Asia
India
Rest of Asia
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Turkey
Israel
Saudi Arabia
UAE
Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Customer Journey Analytics revenues in global market, 2018-2023 (estimated), ($ millions)
Key companies Customer Journey Analytics revenues share in global market, 2022 (%)
Further, the report presents profiles of competitors in the market, key players include:
Salesforce
IBM
Adobe Systems
Nice Systems
SAP
Verint Systems
Pointillist
Clickfox
Quadient
Kitewheel
Servion
Callminer
Outline of Major Chapters:
Chapter 1: Introduces the definition of Customer Journey Analytics, market overview.
Chapter 2: Global Customer Journey Analytics market size in revenue.
Chapter 3: Detailed analysis of Customer Journey Analytics company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Customer Journey Analytics in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.
