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Social Media Marketing (SMM) Company Services Market, Global Outlook and Forecast 2024-2032

The global Social Media Marketing (SMM) Company Services Market was valued at US$ 20.9 billion in 2023 and is predicted to reach US$ 33.8 billion by 2030, exhibiting a Compound Annual Growth Rate (CAGR) of 7.6% during the forecast period (2023-2030).

Social media marketing(SMM) services assist businesses with the promotion of their product or brand on social media platforms.
This report aims to provide a comprehensive presentation of the global market for Social Media Marketing (SMM) Company Services, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Social Media Marketing (SMM) Company Services. This report contains market size and forecasts of Social Media Marketing (SMM) Company Services in global, including the following market information:

  • Global Social Media Marketing (SMM) Company Services Market Revenue, 2018-2023, 2024-2032, ($ millions)
  • Global top five companies in 2023 (%)

The global key manufacturers of Social Media Marketing (SMM) Company Services include Integra Global Solutions, OpenMoves, WebiMax, Boostability, 360I, Thanx Media, Scripted, Televerde and Disruptive Advertising, etc. in 2023, the global top five players have a share approximately % in terms of revenue.

Social Media Marketing (SMM) has become an indispensable tool for businesses aiming to enhance their online presence and engage with their audience effectively.

Brand Awareness and Recognition

  • Brand Awareness Boost: Companies that implement comprehensive SMM strategies see an average increase of 89% in brand awareness within the first 6 months.
  • Visual Content: Posts with images produce 650% higher engagement than text-only posts, emphasizing the importance of visual content in SMM.

Customer Acquisition and Retention

  • Lead Generation: 70% of marketers report that social media has helped them generate more leads. Among these, 61% of organizations state that lead quality improved significantly.
  • Customer Retention: Brands with active social media profiles have a 27% higher customer retention rate, thanks to continuous engagement and customer support through social channels.

Sales and Conversion Rates

  • Conversion Rates: Social media marketing has a 100% higher lead-to-close rate than traditional outbound marketing.
  • Sales Impact: 72% of companies using social media marketing see an increase in sales within 12 months. Additionally, 51% of these companies report that social media has reduced their overall marketing costs.

Ad Performance

  • Cost Efficiency: Paid social media advertising, such as Facebook Ads, can reduce customer acquisition costs by up to 33% compared to traditional advertising methods.
  • Ad Recall: People who see ads on social media are 2.8 times more likely to remember the brand compared to those who see ads through traditional media.

Content Distribution and User Behavior

  • Content Sharing: 84% of social media users share branded content with their networks, expanding the organic reach and virality potential.
  • Time Spent on Social Media: The average user spends 2 hours and 25 minutes per day on social platforms, providing ample opportunities for brands to capture attention.

Customer Insights and Market Research

  • Data-Driven Decisions: 80% of marketers say that social media provides valuable insights into customer preferences and behavior, which can inform product development and marketing strategies.
  • Real-Time Feedback: Social media allows for real-time interaction and feedback, enabling brands to adapt quickly to market changes and customer needs.

Social Media Marketing is not just a trend but a powerful strategy that drives real, measurable results. By harnessing the reach, engagement, and data provided by social platforms, businesses can significantly enhance their brand presence, customer relationships, and overall marketing effectiveness.

We surveyed the Social Media Marketing (SMM) Company Services companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Social Media Marketing (SMM) Company Services Market, by Type, 2018-2023, 2024-2032 ($ millions)
Global Social Media Marketing (SMM) Company Services Market Segment Percentages, by Type, 2023 (%)

  • Online Service
  • Offline Service

Global Social Media Marketing (SMM) Company Services Market, by Application, 2018-2023, 2024-2032 ($ millions)
Global Social Media Marketing (SMM) Company Services Market Segment Percentages, by Application, 2023 (%)

  • Individual
  • Enterprise
  • Others
Global Social Media Marketing (SMM) Company Services Market, By Region and Country, 2018-2023, 2024-2032 ($ Millions)
Global Social Media Marketing (SMM) Company Services Market Segment Percentages, By Region and Country, 2023 (%)
  • North America
  • US
  • Canada
  • Mexico
  • Europe
  • Germany
  • France
  • U.K.
  • Italy
  • Russia
  • Nordic Countries
  • Benelux
  • Rest of Europe
  • Asia
  • China
  • Japan
  • South Korea
  • Southeast Asia
  • India
  • Rest of Asia
  • South America
  • Brazil
  • Argentina
  • Rest of South America
  • Middle East & Africa
  • Turkey
  • Israel
  • Saudi Arabia
  • UAE
  • Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
  • Key companies Social Media Marketing (SMM) Company Services revenues in global market, 2018-2023 (estimated), ($ millions)
  • Key companies Social Media Marketing (SMM) Company Services revenues share in global market, 2023 (%)
key players include:
  • Integra Global Solutions
  • OpenMoves
  • WebiMax
  • Boostability
  • 360I
  • Thanx Media
  • Scripted
  • Televerde
  • Disruptive Advertising
  • ReachLocal
  • Big Leap
  • MDC Partners
  • NewmanPR
  • Instavast
  • Six & Flow

Outline of Major Chapters:
Chapter 1: Introduces the definition of Social Media Marketing (SMM) Company Services, market overview.
Chapter 2: Global Social Media Marketing (SMM) Company Services market size in revenue.
Chapter 3: Detailed analysis of Social Media Marketing (SMM) Company Services company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Social Media Marketing (SMM) Company Services in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.