Search Engine Marketing Market, Global Outlook and Forecast 2023-2032
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings
This report aims to provide a comprehensive presentation of the global market for Search Engine Marketing, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Search Engine Marketing. This report contains market size and forecasts of Search Engine Marketing in global, including the following market information:
Global Search Engine Marketing Market Revenue, 2018-2023, 2024-2032, ($ millions)
Global top five companies in 2022 (%)
The global Search Engine Marketing market was valued at US$ million in 2022 and is projected to reach US$ million by 2029, at a CAGR of % during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
The U.S. Market is Estimated at $ Million in 2022, While China is to reach $ Million.
Pay-per-click Segment to Reach $ Million by 2029, with a % CAGR in next six years.
The global key manufacturers of Search Engine Marketing include Google, Bing, Baidu, Yahoo?, Sogou, Yandex, Naver, Seznam and DuckDuckGo, etc. in 2022, the global top five players have a share approximately % in terms of revenue.
We has surveyed the Search Engine Marketing companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Search Engine Marketing Market, by Type, 2018-2023, 2024-2032 ($ millions)
Global Search Engine Marketing Market Segment Percentages, by Type, 2022 (%)
Pay-per-click
Cost Per Impression
Search Analytics
Web Analytics
Global Search Engine Marketing Market, by Application, 2018-2023, 2024-2032 ($ millions)
Global Search Engine Marketing Market Segment Percentages, by Application, 2022 (%)
Mobile
PC
Global Search Engine Marketing Market, By Region and Country, 2018-2023, 2024-2032 ($ Millions)
Global Search Engine Marketing Market Segment Percentages, By Region and Country, 2022 (%)
North America
US
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Benelux
Rest of Europe
Asia
China
Japan
South Korea
Southeast Asia
India
Rest of Asia
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Turkey
Israel
Saudi Arabia
UAE
Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Search Engine Marketing revenues in global market, 2018-2023 (estimated), ($ millions)
Key companies Search Engine Marketing revenues share in global market, 2022 (%)
Further, the report presents profiles of competitors in the market, key players include:
Google
Bing
Baidu
Yahoo?
Sogou
Yandex
Naver
Seznam
DuckDuckGo
Alibaba
360
Outline of Major Chapters:
Chapter 1: Introduces the definition of Search Engine Marketing, market overview.
Chapter 2: Global Search Engine Marketing market size in revenue.
Chapter 3: Detailed analysis of Search Engine Marketing company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Search Engine Marketing in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.
