Marketing Analytics Market, Global Outlook and Forecast 2023-2032
The global Marketing Analytics market was valued at US$ million in 2022 and is projected to reach US$ million by 2029, at a CAGR of % during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
Marketing analyticsis the practice of measuring, managing and analyzingmarketingperformance to maximize its effectiveness and optimize return on investment (ROI). Understandingmarketing analyticsallowsmarketersto be more efficient at their jobs and minimize wasted webmarketingdollars.Marketing analytic is based on understanding and keeping in touch with customers.Analyzing solutions enables them to track the impact of actions taken.
This report aims to provide a comprehensive presentation of the global market for Marketing Analytics, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Marketing Analytics. This report contains market size and forecasts of Marketing Analytics in global, including the following market information:
- Global Marketing Analytics Market Revenue, 2018-2023, 2024-2032, ($ millions)
- Global top five companies in 2022 (%)
The U.S. Market is Estimated at $ Million in 2022, While China is to reach $ Million.
By Modality Segment to Reach $ Million by 2029, with a % CAGR in next six years.
The global key manufacturers of Marketing Analytics include Google, Adobe, Salesforce, Oracle, Accenture, IBM, Wipro Corporation, SAS and Teradata, etc. in 2022, the global top five players have a share approximately % in terms of revenue.
We surveyed the Marketing Analytics companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Marketing Analytics Market, by Type, 2018-2023, 2024-2032 ($ millions)
Global Marketing Analytics Market Segment Percentages, by Type, 2022 (%)
- By Modality
- Software Platform
- Professional Services
- Hosting Service
- By Marketing Mode
- Social Media Marketing
- Email Marketing
- SEO Marketing
- Pay Per Click Marketing
- Display Marketing
- Video Marketing
- Content Marketing
- Campaign Management Marketing
- By Metrics
- Based On Open Rates
- Based On Click-Through Rates
Global Marketing Analytics Market, by Application, 2018-2023, 2024-2032 ($ millions)
Global Marketing Analytics Market Segment Percentages, by Application, 2022 (%)
- Retail and Consumer Goods
- Healthcare
- Travel and Hospitality
- Automotive
- Telecommunication
- Education
- Manufacturing
- Other
Global Marketing Analytics Market, By Region and Country, 2018-2023, 2024-2032 ($ Millions)
Global Marketing Analytics Market Segment Percentages, By Region and Country, 2022 (%)
- North America (United States, Canada, Mexico)
- Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe)
- Asia-Pacific (China, India, Japan, South Korea, Australia, Rest of APAC)
- The Middle East and Africa (Middle East, Africa)
- South and Central America (Brazil, Argentina, Rest of SCA)
Competitor Analysis
The report also provides analysis of leading market participants including:
- Key companies Marketing Analytics revenues in global market, 2018-2023 (estimated), ($ millions)
- Key companies Marketing Analytics revenues share in global market, 2022 (%)
key players include:
- Google
- Adobe
- Salesforce
- Oracle
- Accenture
- IBM
- Wipro Corporation
- SAS
- Teradata
- Microsoft Corporation
- McKinsey & Company
- Harte Hank
- Pegasystems
- NGData
- Experian
- Tableau Software
- GoodData
- Neustar
Outline of Major Chapters:
Chapter 1: Introduces the definition of Marketing Analytics, market overview.
Chapter 2: Global Marketing Analytics market size in revenue.
Chapter 3: Detailed analysis of Marketing Analytics company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Marketing Analytics in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.
