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Customer Journey Analytics Market, Global Outlook and Forecast 2023-2032

The global Customer Journey Analytics market was valued at US$ 6136.8 million in 2022 and is projected to reach US$ 12620 million by 2029, at a CAGR of 10.9% during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.

The USA market for Global Customer Journey Analytics market is estimated to increase from USD million in 2022 to reach USD million by 2030, at a CAGR during the forecast period of 2023 through 2030.

The China market for Global Customer Journey Analytics market is estimated to increase from USD million in 2022 to reach USD million by 2030, at a CAGR during the forecast period of 2023 through 2030.

The Europe market for Global Customer Journey Analytics market is estimated to increase from USD million in 2022 to reach USD million by 2030, at a CAGR during the forecast period of 2023 through 2030.

In the component segment, the customer journey analytics software segment is expected to gain a larger market share during the forecast period. The demand for customer journey analytics software is rising, as organizations need a solution to monitor and analyze customer interactions to understand their feelings, emotions, and sentiments. Customer journey analytics vendors provide software that assist companies with the data collection and analysis for generating meaningful insights into customer sentiments, voice of the customer, and the volume of interactions. Customer journey analytics software analyze the data in different formats, such as video, images, text, or audio.
This report aims to provide a comprehensive presentation of the global market for Customer Journey Analytics, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Customer Journey Analytics. This report contains market size and forecasts of Customer Journey Analytics in global, including the following market information:

  • Global Customer Journey Analytics Market Revenue, 2018-2023, 2024-2032, ($ millions)
  • Global top five companies in 2022 (%)


Among touchpoints, the email segment is expected to continue its dominance owing to its increasing use in promoting new offers and resolving queries. The mobile segment is expected to grow at the fastest rate, due to an increased volume of interactions through mobile apps during early stages of customer journeys as well as growing adoption of smartphones among consumers.
We surveyed the Customer Journey Analytics companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.

Total Market by Segment:

Global Customer Journey Analytics Market, by Type, 2018-2023, 2024-2032 ($ millions)

Global Customer Journey Analytics Market Segment Percentages, by Type, 2022 (%)

  • Web
  • Social Media
  • Mobile
  • Email
  • Branch/Store
  • Call Center
  • Others (Surveys, Promotional Events, And Sales Representatives)

Global Customer Journey Analytics Market, by Application, 2018-2023, 2024-2032 ($ millions)

Global Customer Journey Analytics Market Segment Percentages, by Application, 2022 (%)

  • Customer Segmentation and Targeting
  • Customer Behavioral Analysis
  • Customer Churn Analysis
  • Campaign Management
  • Brand Management
  • Product Management
  • Others (Customer Loyalty and Process Management)

Global Customer Journey Analytics Market, By Region and Country, 2018-2023, 2024-2032 ($ Millions)

Global Customer Journey Analytics Market Segment Percentages, By Region and Country, 2022 (%)

  • North America (United States, Canada, Mexico)
  • Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe)
  • Asia-Pacific (China, India, Japan, South Korea, Australia, Rest of APAC)
  • The Middle East and Africa (Middle East, Africa)
  • South and Central America (Brazil, Argentina, Rest of SCA)

Competitor Analysis

The report also provides analysis of leading market participants including:

  • Key companies Customer Journey Analytics revenues in global market, 2018-2023 (estimated), ($ millions)
  • Key companies Customer Journey Analytics revenues share in global market, 2022 (%)

 key players include:

  • Salesforce
  • IBM
  • Adobe Systems
  • Nice Systems
  • SAP
  • Verint Systems
  • Pointillist
  • Clickfox
  • Quadient
  • Kitewheel
  • Servion
  • Callminer

Outline of Major Chapters:
Chapter 1: Introduces the definition of Customer Journey Analytics, market overview.
Chapter 2: Global Customer Journey Analytics market size in revenue.
Chapter 3: Detailed analysis of Customer Journey Analytics company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Customer Journey Analytics in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.