Advertising Market, Global Outlook and Forecast 2024-2030
The global Advertising market was valued at US$ 217680 million in 2023 and is projected to reach US$ 319540 million by 2030, at a CAGR of 5.6% during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
The major players in global of advertising market include Interpublic Group, WPP and Omnicom. The top three players occupy about 15% shares of the global market. Internet advertising is the main type, with a share about 52%. Food and beverage is the main application, which holds a share about 22%.
This report aims to provide a comprehensive presentation of the global market for Advertising, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Advertising. This report contains market size and forecasts of Advertising in global, including the following market information:
- Global Advertising Market Revenue, 2019-2024, 2025-2030, ($ millions)
- Global top five companies in 2023 (%)
MARKET MONITOR GLOBAL, INC (MMG) has surveyed the Advertising companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Advertising Market, by Type, 2019-2024, 2025-2030 ($ millions)
Global Advertising Market Segment Percentages, by Type, 2023 (%)
- TV Advertising
- Newspaper Advertising
- Outdoor Advertising
- Radio Advertising
- Internet Advertising
- Other
Global Advertising Market, by Application, 2019-2024, 2025-2030 ($ millions)
Global Advertising Market Segment Percentages, by Application, 2023 (%)
- Food and Beverage
- Auto Industry
- Healthcare
- Consumer Good
- Travel
- Education
- Others
Global Advertising Market, By Region and Country, 2019-2024, 2025-2030 ($ Millions)
Global Advertising Market Segment Percentages, By Region and Country, 2023 (%)
- North America (United States, Canada, Mexico)
- Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe)
- Asia-Pacific (China, India, Japan, South Korea, Australia, Rest of APAC)
- The Middle East and Africa (Middle East, Africa)
- South and Central America (Brazil, Argentina, Rest of SCA)
Competitor Analysis
The report also provides analysis of leading market participants including:
- Key companies Advertising revenues in global market, 2019-2024 (estimated), ($ millions)
- Key companies Advertising revenues share in global market, 2023 (%)
key players include:
- WPP
- Interpublic Group
- Omnicom
- PublicisGroupe
- Dentsu Inc
- Hakuhodo
- Havas Group (Vivendi)
- ADK Holdings Inc. (Bain Capital)
Outline of Major Chapters:
Chapter 1: Introduces the definition of Advertising, market overview.
Chapter 2: Global Advertising market size in revenue.
Chapter 3: Detailed analysis of Advertising company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Advertising in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.
