Plant-Based Burger Market, Global Outlook and Forecast 2024-2030
The global plant-based burger market was valued at US$ 1.94 billion in 2023 and is projected to reach US$ 3.22 billion by 2030, at a CAGR of 21.02% during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
Plant-based burgers are not a new concept and have been around for many years. They're made of plants grains, legumes (like soy and lentils), and a variety of other vegetables.
This report aims to provide a comprehensive presentation of the global market for Plant-Based Burger, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Plant-Based Burger. This report contains market size and forecasts of Plant-Based Burger in global, including the following market information:
- Global Plant-Based Burger Market Revenue, 2019-2024, 2025-2030, ($ millions)
- Global Plant-Based Burger Market Sales, 2019-2024, 2025-2030, (K Units)
- Global top five Plant-Based Burger companies in 2023 (%)
The global key manufacturers of Plant-Based Burger include MorningStar Farms, Sotexpro SA, Crown Soya Protein Group, Puris Proteins, LLC, Ingredion Inc, Beneo GmbH, Glanbia plc, Fuji Oil Co., Ltd. and Archer Daniels Midland Company, etc. in 2023, the global top five players have a share approximately % in terms of revenue.
The plant-based burger market has seen significant growth over recent years, driven by increasing consumer awareness of health, environmental sustainability, and animal welfare.
Market Penetration and Adoption Rates
- Consumer Awareness: Approximately 95% of consumers in North America and Europe are now aware of plant-based meat alternatives, with plant-based burgers being the most recognized product.
- Adoption Rates: 48% of U.S. consumers have tried plant-based burgers, with around 29% incorporating them regularly into their diets.
- Market Share: Plant-based burgers now account for 5% of the total burger market in the U.S., with projections suggesting this could rise to 10% by 2026.
Demographic Insights
- Age Groups: Millennials and Gen Z are the primary consumers, with 40% of 18-34 year-olds in the U.S. opting for plant-based burgers at least once a month.
- Gender Distribution: Women are more likely to choose plant-based burgers, representing 60% of the market compared to 40% for men.
- Income Levels: Higher-income households (earning $100,000+ annually) are twice as likely to purchase plant-based burgers compared to lower-income households.
Purchase Drivers
- Health Considerations: 67% of consumers cite health benefits, such as lower cholesterol and reduced risk of heart disease, as a primary reason for choosing plant-based burgers.
- Environmental Concerns: 45% of consumers are motivated by the environmental benefits, including reduced greenhouse gas emissions and water usage associated with plant-based meat production.
- Ethical Reasons: Animal welfare concerns influence 35% of consumers to opt for plant-based options.
Consumer Satisfaction and Repeat Purchase Rates
- Taste Satisfaction: 85% of consumers who have tried plant-based burgers report being satisfied with the taste and texture, which is crucial for repeat purchases.
- Repeat Purchases: 62% of consumers who have tried plant-based burgers have made repeat purchases, indicating a strong market potential for brand loyalty.
Geographic Distribution
- North America: The largest market, accounting for 45% of global plant-based burger sales.
- Europe: The second-largest market, with 30% of global sales, driven by strong adoption in the UK, Germany, and the Netherlands.
- Asia-Pacific: Fastest-growing market, projected to grow at a CAGR of 16.5% over the next five years, fueled by rising health awareness and vegetarian populations in countries like China and India.
Future Trends
- Innovation in Ingredients: Continued development in ingredients and formulations, including the use of pea protein, soy, and mung beans, to enhance taste and nutritional profiles.
- Expansion in Foodservice: Increased presence of plant-based burgers in fast-food chains and restaurants, making them more accessible to a broader audience.
- Labeling and Certifications: Growing demand for clear labeling and certifications such as non-GMO, organic, and gluten-free options, which are important to health-conscious consumers.
The plant-based burger market is poised for continued growth, driven by consumer demand for healthier, more sustainable, and ethically produced food options.
We surveyed the Plant-Based Burger manufacturers, suppliers, distributors and industry experts on this industry, involving the sales, revenue, demand, price change, product type, recent development and plan, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Plant-Based Burger Market, by Type, 2019-2024, 2025-2030 ($ Millions) & (K Units)
Global Plant-Based Burger Market Segment Percentages, by Type, 2023 (%)
- Plant Based Chicken
- Plant Based Beef
- Plant Based Pork
- Others
Global Plant-Based Burger Market, by Application, 2019-2024, 2025-2030 ($ Millions) & (K Units)
Global Plant-Based Burger Market Segment Percentages, by Application, 2023 (%)
- Hypermarkets/Supermarkets
- Convenience Stores
- Specialty Food Stores
- Others
Global Plant-Based Burger Market, By Region and Country, 2019-2024, 2025-2030 ($ Millions) & (K Units)
Global Plant-Based Burger Market Segment Percentages, By Region and Country, 2023 (%)
- North America
- US
- Canada
- Mexico
- Europe
- Germany
- France
- U.K.
- Italy
- Russia
- Nordic Countries
- Benelux
- Rest of Europe
- Asia
- China
- Japan
- South Korea
- Southeast Asia
- India
- Rest of Asia
- South America
- Brazil
- Argentina
- Rest of South America
- Middle East & Africa
- Turkey
- Israel
- Saudi Arabia
- UAE
- Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
- Key companies Plant-Based Burger revenues in global market, 2019-2024 (Estimated), ($ millions)
- Key companies Plant-Based Burger revenues share in global market, 2023 (%)
- Key companies Plant-Based Burger sales in global market, 2019-2024 (Estimated), (K Units)
- Key companies Plant-Based Burger sales share in global market, 2023 (%)
key players include:
- MorningStar Farms
- Sotexpro SA
- Crown Soya Protein Group
- Puris Proteins, LLC
- Ingredion Inc
- Beneo GmbH
- Glanbia plc
- Fuji Oil Co., Ltd.
- Archer Daniels Midland Company
- Symrise
- Roquette Frres S.A.
- Kellogg's
- Tyson Foods, Inc.
Outline of Major Chapters:
Chapter 1: Introduces the definition of Plant-Based Burger, market overview.
Chapter 2: Global Plant-Based Burger market size in revenue and volume.
Chapter 3: Detailed analysis of Plant-Based Burger manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Plant-Based Burger in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: Global Plant-Based Burger capacity by region & country.
Chapter 9: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 10: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 11: The main points and conclusions of the report.
