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The global Non-Athletic Swimwear market size was valued at US$ 18.45 billion in 2024 and is projected to reach US$ 24.58 billion by 2030, at a CAGR of 4.9% during the forecast period 2024-2030.
The United States Non-Athletic Swimwear market size was valued at US$ 5.23 billion in 2024 and is projected to US$ 6.87 billion by 2030, at a CAGR of 4.6% during the forecast period 2024-2030.
Non-Athletic Swimwear encompasses leisurewear designed for recreational swimming, beach activities, and poolside fashion, prioritizing style, comfort, and versatility over performance features.
The global Non-Athletic Swimwear market is growing moderately, driven by tourism recovery, changing fashion trends, and the rise of social media influence. In 2023, total unit sales reached 350 million, with women's swimwear accounting for 65% of market value. The plus-size segment is the fastest-growing at 8% annually, reflecting increasing body positivity movements. The market saw a 20% increase in demand for UV-protective swimwear in 2023, reflecting growing skin health awareness. One-piece swimsuits are gaining market share, growing at 6% annually due to retro fashion trends. Europe leads with a 38% market share, while Asia Pacific is the fastest-growing region at 5.5% CAGR. The industry is focusing on developing multifunctional swimwear that transitions from beach to streetwear, with a 25% increase in product development investments for versatile designs. Sustainability remains a key focus, with a 30% increase in the use of recycled and biodegradable materials in non-athletic swimwear production.
Report Overview
Swimwear is clothing used by individuals during swimming and for various other sports activities such as water sports, water skiing, surfing, and sunbathing.
This report provides a deep insight into the global Non-Athletic Swimwear market covering all its essential aspects. This ranges from a macro overview of the market to micro details of the market size, competitive landscape, development trend, niche market, key market drivers and challenges, SWOT analysis, value chain analysis, etc.
The analysis helps the reader to shape the competition within the industries and strategies for the competitive environment to enhance the potential profit. Furthermore, it provides a simple framework for evaluating and accessing the position of the business organization. The report structure also focuses on the competitive landscape of the Global Non-Athletic Swimwear Market, this report introduces in detail the market share, market performance, product situation, operation situation, etc. of the main players, which helps the readers in the industry to identify the main competitors and deeply understand the competition pattern of the market.
In a word, this report is a must-read for industry players, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Non-Athletic Swimwear market in any manner.
Global Non-Athletic Swimwear Market: Market Segmentation Analysis
The research report includes specific segments by region (country), manufacturers, Type, and Application. Market segmentation creates subsets of a market based on product type, end-user or application, Geographic, and other factors. By understanding the market segments, the decision-maker can leverage this targeting in the product, sales, and marketing strategies. Market segments can power your product development cycles by informing how you create product offerings for different segments.
Key Company
Market Segmentation (by Type)
Market Segmentation (by Application)
Geographic Segmentation
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