Location Intelligence Analytics Market, Global Outlook and Forecast 2024-2030
The global Location Intelligence Analytics market size was valued at US$ 12.45 billion in 2024 and is projected to reach US$ 25.67 billion by 2030, at a CAGR of 12.8% during the forecast period 2024-2030.
The United States Location Intelligence Analytics market size was valued at US$ 3.89 billion in 2024 and is projected to reach US$ 7.56 billion by 2030, at a CAGR of 11.7% during the forecast period 2024-2030.
Location Intelligence Analytics combines geographic data with business intelligence to provide spatial insights for decision-making, including market analysis, resource allocation, and customer behavior understanding.
The global market is growing rapidly, driven by digital transformation and data-driven decision making. In 2023, the number of enterprise users reached 850,000 globally, with retail sector accounting for 35% of demand. The market saw a 40% increase in real-time analytics adoption in 2023. Cloud-based solutions dominate with a 75% market share, while hybrid deployments are growing at 18% annually. North America leads with a 45% market share, while Asia Pacific is the fastest-growing region at 13.5% CAGR. The industry is focusing on developing AI-powered analytics, with a 55% growth in R&D investments for predictive capabilities.
Report Overview
Location analytics is the process or the ability to gain insight from the location or geographic component of business data.
Location analytics blends business data with geographic data to reveal the relationship of location to people, events, transactions, facilities and assets. Traditionally, location data has been relegated to mapping and GIS purposes. But geo-mapping software, like other business software, has become easier to use. And BI and analytics software vendors are integrating mapping and spatial data analysis into their products to provide additional context to visualizations, reports and analysis.
This report provides a deep insight into the global Location Intelligence Analytics market covering all its essential aspects. This ranges from a macro overview of the market to micro details of the market size, competitive landscape, development trend, niche market, key market drivers and challenges, SWOT analysis, value chain analysis, etc.
The analysis helps the reader to shape the competition within the industries and strategies for the competitive environment to enhance the potential profit. Furthermore, it provides a simple framework for evaluating and accessing the position of the business organization. The report structure also focuses on the competitive landscape of the Global Location Intelligence Analytics Market, this report introduces in detail the market share, market performance, product situation, operation situation, etc. of the main players, which helps the readers in the industry to identify the main competitors and deeply understand the competition pattern of the market.
In a word, this report is a must-read for industry players, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Location Intelligence Analytics market in any manner.
Global Location Intelligence Analytics Market: Market Segmentation Analysis
The research report includes specific segments by region (country), manufacturers, Type, and Application. Market segmentation creates subsets of a market based on product type, end-user or application, Geographic, and other factors. By understanding the market segments, the decision-maker can leverage this targeting in the product, sales, and marketing strategies. Market segments can power your product development cycles by informing how you create product offerings for different segments.
Key Company
SAP SE
IBM Corporation
Oracle Corporation
Microsoft Corporation
Google Inc.
Tableau software
SAS Institute
TIBCO Software Inc.
Information Builders
Pitney Bowes
MicroStrategy
Market Segmentation (by Type)
Software
Service
Market Segmentation (by Application)
BFSI
Healthcare and Life Sciences
Government and Utilities
Retail and Consumer Goods
Telecommunications and IT
Transportation and Logistics
Geographic Segmentation
