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Global Hemp Beer Market Research Report 2025(Status and Outlook)

Hemp beer is a unique category of craft beer infused with elements of the cannabis plant. Unlike traditional brewing, which relies solely on grains, hemp beer incorporates hemp seeds, oils, or extracts to introduce distinct flavors and aromatic profiles. Importantly, hemp beer does not contain THC (tetrahydrocannabinol), the psychoactive compound in cannabis, ensuring legal compliance in most markets. However, some variants incorporate CBD (cannabidiol), a non-psychoactive component believed to offer relaxation benefits.

Market Size

The global hemp beer market was valued at US$ 245.6 million in 2024 and is projected to reach US$ 425.8 million by 2030, growing at a CAGR of 9.6% during the forecast period.

The United States hemp beer market, a key regional player, was valued at US$ 85.4 million in 2024 and is expected to reach US$ 152.6 million by 2030, with a slightly higher CAGR of 10.2%.

The rising demand for specialty and craft beers, along with evolving consumer preferences for unique flavors and healthier alcoholic beverages, is fueling market expansion.

Market Dynamics (Drivers, Restraints, Opportunities, and Challenges)

Drivers

  1. Growing Popularity of Craft Beers – The craft beer industry accounts for approximately 72% of hemp beer sales, with brewers innovating to offer distinct and premium-quality beverages.

  2. Health-Conscious Consumer Trends – Hemp-infused beer is perceived as a healthier alternative due to its lower calorie content and potential wellness benefits associated with CBD-infused variants.

  3. Regulatory Advancements – Legalization of hemp-derived products in various countries is paving the way for expanded production and distribution.

  4. Flavor Innovation – The addition of hemp imparts earthy, nutty, and slightly bitter notes, which appeal to experimental consumers seeking novel drinking experiences.

Restraints

  1. Regulatory Compliance Issues – The legal landscape for hemp-infused beverages varies by region, creating hurdles for manufacturers looking to expand globally.

  2. Consumer Skepticism – Despite growing popularity, misconceptions about hemp and cannabis-based products persist, limiting wider adoption.

  3. Higher Production Costs – Specialized ingredients and quality assurance testing increase production costs, impacting profitability for small brewers.

Opportunities

  1. Product Diversification – Brands can explore new formulations, such as THC-infused beers where legally permitted, to attract niche markets.

  2. E-Commerce Expansion – Online retail and direct-to-consumer sales channels offer significant growth potential, particularly in regions with fewer brick-and-mortar specialty beer outlets.

  3. Strategic Partnerships – Collaborations between craft breweries and cannabis companies can enhance product development and market reach.

Challenges

  1. Supply Chain Constraints – The availability of high-quality hemp ingredients is limited in some regions, potentially affecting production volumes.

  2. Marketing Restrictions – Regulatory guidelines often limit advertising opportunities, requiring brands to rely on grassroots and word-of-mouth marketing.

Regional Analysis

North America

North America dominates the hemp beer market, accounting for approximately 55% of global sales. The United States, with its progressive craft beer scene and evolving cannabis regulations, is the leading contributor. Canada follows closely, benefiting from full-scale cannabis legalization.

Europe

Europe is witnessing increasing interest in hemp-infused beverages, with Germany, the UK, and France leading the trend. The region's strong craft beer culture and emphasis on organic ingredients make it an attractive market for hemp beer producers.

Asia-Pacific

Although in the early stages, the Asia-Pacific market is gaining traction, particularly in Japan and South Korea, where functional beverages are popular. However, strict cannabis-related regulations pose a barrier to expansion.

South America

Brazil and Argentina are emerging markets for hemp beer, with a growing number of craft breweries experimenting with hemp-infused formulations.

Middle East & Africa

This region remains a niche market due to stringent regulations on cannabis-derived products, limiting hemp beer's commercial potential.

Competitor Analysis

Key players in the hemp beer industry include both established beverage companies and niche craft brewers:

  • Canopy Growth Corporation – A leader in cannabis-infused beverages, expanding into hemp beer.

  • Heineken – Through its Lagunitas brand, exploring cannabis-related beverage opportunities.

  • Sprig – Specializing in CBD-infused drinks.

  • Phivida Holdings – Focuses on functional hemp-based beverages.

  • Two Roots Brewing – A pioneer in alcohol-free THC and CBD-infused craft beers.

  • Flying Dog Brewery – Experimenting with hemp-infused beer styles.

  • AB InBev – The world's largest beer company, testing cannabis-infused drinks through partnerships.

Market Segmentation (by Type)

  • CBD-Infused Beer – This segment dominates due to its legal status in many regions and consumer perception of health benefits.

  • THC-Infused Beer – Restricted to markets where cannabis is fully legalized, offering psychoactive effects alongside traditional beer enjoyment.

Market Segmentation (by Application)

  • Offline Channel – Traditional retail stores, bars, and craft breweries account for the majority of sales.

  • Online Channel – E-commerce platforms are experiencing rapid growth, particularly for CBD-infused variants.

Key Company

  1. Canopy Growth Corporation

  2. Heineken

  3. Sprig

  4. Phivida Holdings

  5. CERIA

  6. High Style Brewing

  7. Two Roots Brewing

  8. Flying Dog Brewery

  9. Keef Brand

  10. Coalition Brewing

  11. Dupetit Natural Products

  12. AB InBev

  13. Green Times Brewing

  14. HEMPER

Geographic Segmentation

  • North America (USA, Canada, Mexico)

  • Europe (Germany, UK, France, Russia, Italy, Rest of Europe)

  • Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Rest of Asia-Pacific)

  • South America (Brazil, Argentina, Columbia, Rest of South America)

  • Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, South Africa, Rest of MEA)

Frequently Asked Questions (FAQ)

1. What is the current market size of the hemp beer industry?

  • As of 2024, the global hemp beer market is valued at US$ 245.6 million and is projected to grow at a CAGR of 9.6% to reach US$ 425.8 million by 2030.

2. Which are the key companies operating in the hemp beer market?

  • Leading companies include Canopy Growth Corporation, Heineken, AB InBev, Two Roots Brewing, Flying Dog Brewery, and Green Times Brewing, among others.

3. What are the key growth drivers in the hemp beer market?

  • The market is driven by rising craft beer consumption, increasing interest in hemp-derived products, flavor innovation, and regulatory advancements.
4. Which regions dominate the hemp beer market?
  • North America leads with a 55% market share, followed by Europe and emerging markets in Asia-Pacific and South America.
5. What are the emerging trends in the hemp beer industry?
  • Emerging trends include CBD-infused beers, low-alcohol variants, functional health benefits, and e-commerce expansion.

Key Benefits of This Market Research:

  • Industry drivers, restraints, and opportunities covered in the study
  • Neutral perspective on the market performance
  • Recent industry trends and developments
  • Competitive landscape & strategies of key players
  • Potential & niche segments and regions exhibiting promising growth covered
  • Historical, current, and projected market size, in terms of value
  • In-depth analysis of the Hemp Beer Market

Key Reasons to Buy this Report:

  • Access to date statistics compiled by our researchers. These provide you with historical and forecast data, which is analyzed to tell you why your market is set to change
  • This enables you to anticipate market changes to remain ahead of your competitors
  • You will be able to copy data from the Excel spreadsheet straight into your marketing plans, business presentations, or other strategic documents
  • The concise analysis, clear graph, and table format will enable you to pinpoint the information you require quickly
  • Provision of market value (USD Billion) data for each segment and sub-segment
  • Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market
  • Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region
  • Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled
  • Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players
  • The current as well as the future market outlook of the industry concerning recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions
  • Includes in-depth analysis of the market from various perspectives through Porter