The global market size was valued at US$ 54.23 billion in 2024 and is projected to reach US$ 78.56 billion by 2030, at a CAGR of 6.4% during the forecast period 2024-2030.
The United States market size was valued at US$ 15.67 billion in 2024 and is projected to reach US$ 21.89 billion by 2030, at a CAGR of 5.7% during the forecast period 2024-2030.
Commercial partnerships and promotional agreements between brands and sports entities.
The market demonstrates significant growth, driven by digital engagement. In 2023, digital sponsorships grew by 45%, with esports accounting for 28% of new deals. Social media integration grows at 12.5% annually. Market saw 38% increase in data analytics adoption in 2023. Regulations updated in 52 countries. Future projects include US$ 25.4 billion in new partnerships by 2026. North America leads with 38% market share.
Report Overview
Sports Sponsorship funds for commercial services such as sports competitions, training and other related activities.
This report provides a deep insight into the global Sports Sponsorship market covering all its essential aspects. This ranges from a macro overview of the market to micro details of the market size, competitive landscape, development trend, niche market, key market drivers and challenges, SWOT analysis, value chain analysis, etc.
The analysis helps the reader to shape the competition within the industries and strategies for the competitive environment to enhance the potential profit. Furthermore, it provides a simple framework for evaluating and accessing the position of the business organization. The report structure also focuses on the competitive landscape of the Global Sports Sponsorship Market, this report introduces in detail the market share, market performance, product situation, operation situation, etc. of the main players, which helps the readers in the industry to identify the main competitors and deeply understand the competition pattern of the market.
In a word, this report is a must-read for industry players, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Sports Sponsorship market in any manner.
Global Sports Sponsorship Market: Market Segmentation Analysis
The research report includes specific segments by region (country), manufacturers, Type, and Application. Market segmentation creates subsets of a market based on product type, end-user or application, Geographic, and other factors. By understanding the market segments, the decision-maker can leverage this targeting in the product, sales, and marketing strategies. Market segments can power your product development cycles by informing how you create product offerings for different segments.
Key Company
Adidas
Nike, Inc
PepsiCo
Rolex
THE COCA-COLA COMPANY
Market Segmentation (by Type)
Signage
Digital Activation
Club and Venue Activation
Others
Market Segmentation (by Application)
Competition Sponsorship
Training Sponsorship
Other
Geographic Segmentation
North America (USA, Canada, Mexico)
Europe (Germany, UK, France, Russia, Italy, Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Rest of Asia-Pacific)
South America (Brazil, Argentina, Columbia, Rest of South America)
The Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, South Africa, Rest of MEA)
Key Benefits of This Market Research:
Industry drivers, restraints, and opportunities covered in the study
Neutral perspective on the market performance
Recent industry trends and developments
Competitive landscape & strategies of key players
Potential & niche segments and regions exhibiting promising growth covered
Historical, current, and projected market size, in terms of value
In-depth analysis of the Sports Sponsorship Market
Overview of the regional outlook of the Sports Sponsorship Market:
Key Reasons to Buy this Report:
Access to date statistics compiled by our researchers. These provide you with historical and forecast data, which is analyzed to tell you why your market is set to change
This enables you to anticipate market changes to remain ahead of your competitors
You will be able to copy data from the Excel spreadsheet straight into your marketing plans, business presentations, or other strategic documents
The concise analysis, clear graph, and table format will enable you to pinpoint the information you require quickly
Provision of market value (USD Billion) data for each segment and sub-segment
Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market
Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region
Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled
Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players
The current as well as the future market outlook of the industry concerning recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions
Includes in-depth analysis of the market from various perspectives through Porter
TABLE OF CONTENTS
Table of Contents
1 Research Methodology and Statistical Scope
1.1 Market Definition and Statistical Scope of Sports Sponsorship
1.2 Key Market Segments
1.2.1 Sports Sponsorship Segment by Type
1.2.2 Sports Sponsorship Segment by Application
1.3 Methodology & Sources of Information
1.3.1 Research Methodology
1.3.2 Research Process
1.3.3 Market Breakdown and Data Triangulation
1.3.4 Base Year
1.3.5 Report Assumptions & Caveats
2 Sports Sponsorship Market Overview
2.1 Global Market Overview
2.2 Market Segment Executive Summary
2.3 Global Market Size by Region
3 Sports Sponsorship Market Competitive Landscape
3.1 Global Sports Sponsorship Revenue Market Share by Company (2019-2024)
3.2 Sports Sponsorship Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Company Sports Sponsorship Market Size Sites, Area Served, Product Type
3.4 Sports Sponsorship Market Competitive Situation and Trends
3.4.1 Sports Sponsorship Market Concentration Rate
3.4.2 Global 5 and 10 Largest Sports Sponsorship Players Market Share by Revenue
3.4.3 Mergers & Acquisitions, Expansion
4 Sports Sponsorship Value Chain Analysis
4.1 Sports Sponsorship Value Chain Analysis
4.2 Midstream Market Analysis
4.3 Downstream Customer Analysis
5 The Development and Dynamics of Sports Sponsorship Market
5.1 Key Development Trends
5.2 Driving Factors
5.3 Market Challenges
5.4 Market Restraints
5.5 Industry News
5.5.1 Mergers & Acquisitions
5.5.2 Expansions
5.5.3 Collaboration/Supply Contracts
5.6 Industry Policies
6 Sports Sponsorship Market Segmentation by Type
6.1 Evaluation Matrix of Segment Market Development Potential (Type)
6.2 Global Sports Sponsorship Market Size Market Share by Type (2019-2024)
6.3 Global Sports Sponsorship Market Size Growth Rate by Type (2019-2024)
7 Sports Sponsorship Market Segmentation by Application
7.1 Evaluation Matrix of Segment Market Development Potential (Application)
7.2 Global Sports Sponsorship Market Size (M USD) by Application (2019-2024)
7.3 Global Sports Sponsorship Market Size Growth Rate by Application (2019-2024)
8 Sports Sponsorship Market Segmentation by Region
8.1 Global Sports Sponsorship Market Size by Region
8.1.1 Global Sports Sponsorship Market Size by Region
8.1.2 Global Sports Sponsorship Market Size Market Share by Region
8.2 North America
8.2.1 North America Sports Sponsorship Market Size by Country
8.2.2 U.S.
8.2.3 Canada
8.2.4 Mexico
8.3 Europe
8.3.1 Europe Sports Sponsorship Market Size by Country
8.3.2 Germany
8.3.3 France
8.3.4 U.K.
8.3.5 Italy
8.3.6 Russia
8.4 Asia Pacific
8.4.1 Asia Pacific Sports Sponsorship Market Size by Region
8.4.2 China
8.4.3 Japan
8.4.4 South Korea
8.4.5 India
8.4.6 Southeast Asia
8.5 South America
8.5.1 South America Sports Sponsorship Market Size by Country
8.5.2 Brazil
8.5.3 Argentina
8.5.4 Columbia
8.6 Middle East and Africa
8.6.1 Middle East and Africa Sports Sponsorship Market Size by Region
8.6.2 Saudi Arabia
8.6.3 UAE
8.6.4 Egypt
8.6.5 Nigeria
8.6.6 South Africa
9 Key Companies Profile
9.1 Adidas
9.1.1 Adidas Sports Sponsorship Basic Information
9.1.2 Adidas Sports Sponsorship Product Overview
9.1.3 Adidas Sports Sponsorship Product Market Performance
9.1.4 Adidas Sports Sponsorship SWOT Analysis
9.1.5 Adidas Business Overview
9.1.6 Adidas Recent Developments
9.2 Nike, Inc
9.2.1 Nike, Inc Sports Sponsorship Basic Information
9.2.2 Nike, Inc Sports Sponsorship Product Overview
9.2.3 Nike, Inc Sports Sponsorship Product Market Performance
9.2.4 Nike, Inc Sports Sponsorship SWOT Analysis
9.2.5 Nike, Inc Business Overview
9.2.6 Nike, Inc Recent Developments
9.3 PepsiCo
9.3.1 PepsiCo Sports Sponsorship Basic Information
9.3.2 PepsiCo Sports Sponsorship Product Overview
9.3.3 PepsiCo Sports Sponsorship Product Market Performance
9.3.4 PepsiCo Sports Sponsorship SWOT Analysis
9.3.5 PepsiCo Business Overview
9.3.6 PepsiCo Recent Developments
9.4 Rolex
9.4.1 Rolex Sports Sponsorship Basic Information
9.4.2 Rolex Sports Sponsorship Product Overview
9.4.3 Rolex Sports Sponsorship Product Market Performance
9.4.4 Rolex Business Overview
9.4.5 Rolex Recent Developments
9.5 THE COCA-COLA COMPANY
9.5.1 THE COCA-COLA COMPANY Sports Sponsorship Basic Information
9.5.2 THE COCA-COLA COMPANY Sports Sponsorship Product Overview
9.5.3 THE COCA-COLA COMPANY Sports Sponsorship Product Market Performance
9.5.4 THE COCA-COLA COMPANY Business Overview
9.5.5 THE COCA-COLA COMPANY Recent Developments
10 Sports Sponsorship Regional Market Forecast
10.1 Global Sports Sponsorship Market Size Forecast
10.2 Global Sports Sponsorship Market Forecast by Region
10.2.1 North America Market Size Forecast by Country
10.2.2 Europe Sports Sponsorship Market Size Forecast by Country
10.2.3 Asia Pacific Sports Sponsorship Market Size Forecast by Region
10.2.4 South America Sports Sponsorship Market Size Forecast by Country
10.2.5 Middle East and Africa Forecasted Consumption of Sports Sponsorship by Country
11 Forecast Market by Type and by Application (2025-2030)
11.1 Global Sports Sponsorship Market Forecast by Type (2025-2030)
11.2 Global Sports Sponsorship Market Forecast by Application (2025-2030)
12 Conclusion and Key Findings
LIST OF TABLES & FIGURES
List of Tables
Table 1. Introduction of the Type
Table 2. Introduction of the Application
Table 3. Market Size (M USD) Segment Executive Summary
Table 4. Sports Sponsorship Market Size Comparison by Region (M USD)
Table 5. Global Sports Sponsorship Revenue (M USD) by Company (2019-2024)
Table 6. Global Sports Sponsorship Revenue Share by Company (2019-2024)
Table 7. Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Sports Sponsorship as of 2022)
Table 8. Company Sports Sponsorship Market Size Sites and Area Served
Table 9. Company Sports Sponsorship Product Type
Table 10. Global Sports Sponsorship Company Market Concentration Ratio (CR5 and HHI)
Table 11. Mergers & Acquisitions, Expansion Plans
Table 12. Value Chain Map of Sports Sponsorship
Table 13. Midstream Market Analysis
Table 14. Downstream Customer Analysis
Table 15. Key Development Trends
Table 16. Driving Factors
Table 17. Sports Sponsorship Market Challenges
Table 18. Global Sports Sponsorship Market Size by Type (M USD)
Table 19. Global Sports Sponsorship Market Size (M USD) by Type (2019-2024)
Table 20. Global Sports Sponsorship Market Size Share by Type (2019-2024)
Table 21. Global Sports Sponsorship Market Size Growth Rate by Type (2019-2024)
Table 22. Global Sports Sponsorship Market Size by Application
Table 23. Global Sports Sponsorship Market Size by Application (2019-2024) & (M USD)
Table 24. Global Sports Sponsorship Market Share by Application (2019-2024)
Table 25. Global Sports Sponsorship Market Size Growth Rate by Application (2019-2024)
Table 26. Global Sports Sponsorship Market Size by Region (2019-2024) & (M USD)
Table 27. Global Sports Sponsorship Market Size Market Share by Region (2019-2024)
Table 28. North America Sports Sponsorship Market Size by Country (2019-2024) & (M USD)
Table 29. Europe Sports Sponsorship Market Size by Country (2019-2024) & (M USD)
Table 30. Asia Pacific Sports Sponsorship Market Size by Region (2019-2024) & (M USD)
Table 31. South America Sports Sponsorship Market Size by Country (2019-2024) & (M USD)
Table 32. Middle East and Africa Sports Sponsorship Market Size by Region (2019-2024) & (M USD)
Table 33. Adidas Sports Sponsorship Basic Information
Table 34. Adidas Sports Sponsorship Product Overview
Table 35. Adidas Sports Sponsorship Revenue (M USD) and Gross Margin (2019-2024)
Table 36. Adidas Sports Sponsorship SWOT Analysis
Table 37. Adidas Business Overview
Table 38. Adidas Recent Developments
Table 39. Nike, Inc Sports Sponsorship Basic Information
Table 40. Nike, Inc Sports Sponsorship Product Overview
Table 41. Nike, Inc Sports Sponsorship Revenue (M USD) and Gross Margin (2019-2024)
Table 42. Nike, Inc Sports Sponsorship SWOT Analysis
Table 43. Nike, Inc Business Overview
Table 44. Nike, Inc Recent Developments
Table 45. PepsiCo Sports Sponsorship Basic Information
Table 46. PepsiCo Sports Sponsorship Product Overview
Table 47. PepsiCo Sports Sponsorship Revenue (M USD) and Gross Margin (2019-2024)
Table 48. PepsiCo Sports Sponsorship SWOT Analysis
Table 49. PepsiCo Business Overview
Table 50. PepsiCo Recent Developments
Table 51. Rolex Sports Sponsorship Basic Information
Table 52. Rolex Sports Sponsorship Product Overview
Table 53. Rolex Sports Sponsorship Revenue (M USD) and Gross Margin (2019-2024)
Table 54. Rolex Business Overview
Table 55. Rolex Recent Developments
Table 56. THE COCA-COLA COMPANY Sports Sponsorship Basic Information
Table 57. THE COCA-COLA COMPANY Sports Sponsorship Product Overview
Table 58. THE COCA-COLA COMPANY Sports Sponsorship Revenue (M USD) and Gross Margin (2019-2024)
Table 59. THE COCA-COLA COMPANY Business Overview
Table 60. THE COCA-COLA COMPANY Recent Developments
Table 61. Global Sports Sponsorship Market Size Forecast by Region (2025-2030) & (M USD)
Table 62. North America Sports Sponsorship Market Size Forecast by Country (2025-2030) & (M USD)
Table 63. Europe Sports Sponsorship Market Size Forecast by Country (2025-2030) & (M USD)
Table 64. Asia Pacific Sports Sponsorship Market Size Forecast by Region (2025-2030) & (M USD)
Table 65. South America Sports Sponsorship Market Size Forecast by Country (2025-2030) & (M USD)
Table 66. Middle East and Africa Sports Sponsorship Market Size Forecast by Country (2025-2030) & (M USD)
Table 67. Global Sports Sponsorship Market Size Forecast by Type (2025-2030) & (M USD)
Table 68. Global Sports Sponsorship Market Size Forecast by Application (2025-2030) & (M USD)
List of Figures
Figure 1. Industrial Chain of Sports Sponsorship
Figure 2. Data Triangulation
Figure 3. Key Caveats
Figure 4. Global Sports Sponsorship Market Size (M USD), 2019-2030
Figure 5. Global Sports Sponsorship Market Size (M USD) (2019-2030)
Figure 6. Evaluation Matrix of Segment Market Development Potential (Type)
Figure 7. Evaluation Matrix of Segment Market Development Potential (Application)
Figure 8. Evaluation Matrix of Regional Market Development Potential
Figure 9. Sports Sponsorship Market Size by Country (M USD)
Figure 10. Global Sports Sponsorship Revenue Share by Company in 2023
Figure 11. Sports Sponsorship Market Share by Company Type (Tier 1, Tier 2 and Tier 3): 2023
Figure 12. The Global 5 and 10 Largest Players: Market Share by Sports Sponsorship Revenue in 2023
Figure 13. Evaluation Matrix of Segment Market Development Potential (Type)
Figure 14. Global Sports Sponsorship Market Share by Type
Figure 15. Market Size Share of Sports Sponsorship by Type (2019-2024)
Figure 16. Market Size Market Share of Sports Sponsorship by Type in 2022
Figure 17. Global Sports Sponsorship Market Size Growth Rate by Type (2019-2024)
Figure 18. Evaluation Matrix of Segment Market Development Potential (Application)
Figure 19. Global Sports Sponsorship Market Share by Application
Figure 20. Global Sports Sponsorship Market Share by Application (2019-2024)
Figure 21. Global Sports Sponsorship Market Share by Application in 2022
Figure 22. Global Sports Sponsorship Market Size Growth Rate by Application (2019-2024)
Figure 23. Global Sports Sponsorship Market Size Market Share by Region (2019-2024)
Figure 24. North America Sports Sponsorship Market Size and Growth Rate (2019-2024) & (M USD)
Figure 25. North America Sports Sponsorship Market Size Market Share by Country in 2023
Figure 26. U.S. Sports Sponsorship Market Size and Growth Rate (2019-2024) & (M USD)
Figure 27. Canada Sports Sponsorship Market Size (M USD) and Growth Rate (2019-2024)
Figure 28. Mexico Sports Sponsorship Market Size (Units) and Growth Rate (2019-2024)
Figure 29. Europe Sports Sponsorship Market Size and Growth Rate (2019-2024) & (M USD)
Figure 30. Europe Sports Sponsorship Market Size Market Share by Country in 2023
Figure 31. Germany Sports Sponsorship Market Size and Growth Rate (2019-2024) & (M USD)
Figure 32. France Sports Sponsorship Market Size and Growth Rate (2019-2024) & (M USD)
Figure 33. U.K. Sports Sponsorship Market Size and Growth Rate (2019-2024) & (M USD)
Figure 34. Italy Sports Sponsorship Market Size and Growth Rate (2019-2024) & (M USD)
Figure 35. Russia Sports Sponsorship Market Size and Growth Rate (2019-2024) & (M USD)
Figure 36. Asia Pacific Sports Sponsorship Market Size and Growth Rate (M USD)
Figure 37. Asia Pacific Sports Sponsorship Market Size Market Share by Region in 2023
Figure 38. China Sports Sponsorship Market Size and Growth Rate (2019-2024) & (M USD)
Figure 39. Japan Sports Sponsorship Market Size and Growth Rate (2019-2024) & (M USD)
Figure 40. South Korea Sports Sponsorship Market Size and Growth Rate (2019-2024) & (M USD)
Figure 41. India Sports Sponsorship Market Size and Growth Rate (2019-2024) & (M USD)
Figure 42. Southeast Asia Sports Sponsorship Market Size and Growth Rate (2019-2024) & (M USD)
Figure 43. South America Sports Sponsorship Market Size and Growth Rate (M USD)
Figure 44. South America Sports Sponsorship Market Size Market Share by Country in 2023
Figure 45. Brazil Sports Sponsorship Market Size and Growth Rate (2019-2024) & (M USD)
Figure 46. Argentina Sports Sponsorship Market Size and Growth Rate (2019-2024) & (M USD)
Figure 47. Columbia Sports Sponsorship Market Size and Growth Rate (2019-2024) & (M USD)
Figure 48. Middle East and Africa Sports Sponsorship Market Size and Growth Rate (M USD)
Figure 49. Middle East and Africa Sports Sponsorship Market Size Market Share by Region in 2023
Figure 50. Saudi Arabia Sports Sponsorship Market Size and Growth Rate (2019-2024) & (M USD)
Figure 51. UAE Sports Sponsorship Market Size and Growth Rate (2019-2024) & (M USD)
Figure 52. Egypt Sports Sponsorship Market Size and Growth Rate (2019-2024) & (M USD)
Figure 53. Nigeria Sports Sponsorship Market Size and Growth Rate (2019-2024) & (M USD)
Figure 54. South Africa Sports Sponsorship Market Size and Growth Rate (2019-2024) & (M USD)
Figure 55. Global Sports Sponsorship Market Size Forecast by Value (2019-2030) & (M USD)
Figure 56. Global Sports Sponsorship Market Share Forecast by Type (2025-2030)
Figure 57. Global Sports Sponsorship Market Share Forecast by Application (2025-2030)
