The global Location Intelligence Analytics market size was valued at US$ 12.45 billion in 2024 and is projected to reach US$ 25.67 billion by 2030, at a CAGR of 12.8% during the forecast period 2024-2030.
The United States Location Intelligence Analytics market size was valued at US$ 3.89 billion in 2024 and is projected to reach US$ 7.56 billion by 2030, at a CAGR of 11.7% during the forecast period 2024-2030.
Location Intelligence Analytics combines geographic data with business intelligence to provide spatial insights for decision-making, including market analysis, resource allocation, and customer behavior understanding.
The global market is growing rapidly, driven by digital transformation and data-driven decision making. In 2023, the number of enterprise users reached 850,000 globally, with retail sector accounting for 35% of demand. The market saw a 40% increase in real-time analytics adoption in 2023. Cloud-based solutions dominate with a 75% market share, while hybrid deployments are growing at 18% annually. North America leads with a 45% market share, while Asia Pacific is the fastest-growing region at 13.5% CAGR. The industry is focusing on developing AI-powered analytics, with a 55% growth in R&D investments for predictive capabilities.
Report Overview
Location analytics is the process or the ability to gain insight from the location or geographic component of business data.
Location analytics blends business data with geographic data to reveal the relationship of location to people, events, transactions, facilities and assets. Traditionally, location data has been relegated to mapping and GIS purposes. But geo-mapping software, like other business software, has become easier to use. And BI and analytics software vendors are integrating mapping and spatial data analysis into their products to provide additional context to visualizations, reports and analysis.
This report provides a deep insight into the global Location Intelligence Analytics market covering all its essential aspects. This ranges from a macro overview of the market to micro details of the market size, competitive landscape, development trend, niche market, key market drivers and challenges, SWOT analysis, value chain analysis, etc.
The analysis helps the reader to shape the competition within the industries and strategies for the competitive environment to enhance the potential profit. Furthermore, it provides a simple framework for evaluating and accessing the position of the business organization. The report structure also focuses on the competitive landscape of the Global Location Intelligence Analytics Market, this report introduces in detail the market share, market performance, product situation, operation situation, etc. of the main players, which helps the readers in the industry to identify the main competitors and deeply understand the competition pattern of the market.
In a word, this report is a must-read for industry players, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Location Intelligence Analytics market in any manner.
Global Location Intelligence Analytics Market: Market Segmentation Analysis
The research report includes specific segments by region (country), manufacturers, Type, and Application. Market segmentation creates subsets of a market based on product type, end-user or application, Geographic, and other factors. By understanding the market segments, the decision-maker can leverage this targeting in the product, sales, and marketing strategies. Market segments can power your product development cycles by informing how you create product offerings for different segments.
Key Company
SAP SE
IBM Corporation
Oracle Corporation
Microsoft Corporation
Google Inc.
Tableau software
SAS Institute
TIBCO Software Inc.
Information Builders
Pitney Bowes
MicroStrategy
Market Segmentation (by Type)
Software
Service
Market Segmentation (by Application)
BFSI
Healthcare and Life Sciences
Government and Utilities
Retail and Consumer Goods
Telecommunications and IT
Transportation and Logistics
Geographic Segmentation
TABLE OF CONTENTS
Table of Contents
1 Research Methodology and Statistical Scope
1.1 Market Definition and Statistical Scope of Location Intelligence Analytics
1.2 Key Market Segments
1.2.1 Location Intelligence Analytics Segment by Type
1.2.2 Location Intelligence Analytics Segment by Application
1.3 Methodology & Sources of Information
1.3.1 Research Methodology
1.3.2 Research Process
1.3.3 Market Breakdown and Data Triangulation
1.3.4 Base Year
1.3.5 Report Assumptions & Caveats
2 Location Intelligence Analytics Market Overview
2.1 Global Market Overview
2.2 Market Segment Executive Summary
2.3 Global Market Size by Region
3 Location Intelligence Analytics Market Competitive Landscape
3.1 Global Location Intelligence Analytics Revenue Market Share by Company (2019-2024)
3.2 Location Intelligence Analytics Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Company Location Intelligence Analytics Market Size Sites, Area Served, Product Type
3.4 Location Intelligence Analytics Market Competitive Situation and Trends
3.4.1 Location Intelligence Analytics Market Concentration Rate
3.4.2 Global 5 and 10 Largest Location Intelligence Analytics Players Market Share by Revenue
3.4.3 Mergers & Acquisitions, Expansion
4 Location Intelligence Analytics Value Chain Analysis
4.1 Location Intelligence Analytics Value Chain Analysis
4.2 Midstream Market Analysis
4.3 Downstream Customer Analysis
5 The Development and Dynamics of Location Intelligence Analytics Market
5.1 Key Development Trends
5.2 Driving Factors
5.3 Market Challenges
5.4 Market Restraints
5.5 Industry News
5.5.1 Mergers & Acquisitions
5.5.2 Expansions
5.5.3 Collaboration/Supply Contracts
5.6 Industry Policies
6 Location Intelligence Analytics Market Segmentation by Type
6.1 Evaluation Matrix of Segment Market Development Potential (Type)
6.2 Global Location Intelligence Analytics Market Size Market Share by Type (2019-2024)
6.3 Global Location Intelligence Analytics Market Size Growth Rate by Type (2019-2024)
7 Location Intelligence Analytics Market Segmentation by Application
7.1 Evaluation Matrix of Segment Market Development Potential (Application)
7.2 Global Location Intelligence Analytics Market Size (M USD) by Application (2019-2024)
7.3 Global Location Intelligence Analytics Market Size Growth Rate by Application (2019-2024)
8 Location Intelligence Analytics Market Segmentation by Region
8.1 Global Location Intelligence Analytics Market Size by Region
8.1.1 Global Location Intelligence Analytics Market Size by Region
8.1.2 Global Location Intelligence Analytics Market Size Market Share by Region
8.2 North America
8.2.1 North America Location Intelligence Analytics Market Size by Country
8.2.2 U.S.
8.2.3 Canada
8.2.4 Mexico
8.3 Europe
8.3.1 Europe Location Intelligence Analytics Market Size by Country
8.3.2 Germany
8.3.3 France
8.3.4 U.K.
8.3.5 Italy
8.3.6 Russia
8.4 Asia Pacific
8.4.1 Asia Pacific Location Intelligence Analytics Market Size by Region
8.4.2 China
8.4.3 Japan
8.4.4 South Korea
8.4.5 India
8.4.6 Southeast Asia
8.5 South America
8.5.1 South America Location Intelligence Analytics Market Size by Country
8.5.2 Brazil
8.5.3 Argentina
8.5.4 Columbia
8.6 Middle East and Africa
8.6.1 Middle East and Africa Location Intelligence Analytics Market Size by Region
8.6.2 Saudi Arabia
8.6.3 UAE
8.6.4 Egypt
8.6.5 Nigeria
8.6.6 South Africa
9 Key Companies Profile
9.1 SAP SE
9.1.1 SAP SE Location Intelligence Analytics Basic Information
9.1.2 SAP SE Location Intelligence Analytics Product Overview
9.1.3 SAP SE Location Intelligence Analytics Product Market Performance
9.1.4 SAP SE Location Intelligence Analytics SWOT Analysis
9.1.5 SAP SE Business Overview
9.1.6 SAP SE Recent Developments
9.2 IBM Corporation
9.2.1 IBM Corporation Location Intelligence Analytics Basic Information
9.2.2 IBM Corporation Location Intelligence Analytics Product Overview
9.2.3 IBM Corporation Location Intelligence Analytics Product Market Performance
9.2.4 IBM Corporation Location Intelligence Analytics SWOT Analysis
9.2.5 IBM Corporation Business Overview
9.2.6 IBM Corporation Recent Developments
9.3 Oracle Corporation
9.3.1 Oracle Corporation Location Intelligence Analytics Basic Information
9.3.2 Oracle Corporation Location Intelligence Analytics Product Overview
9.3.3 Oracle Corporation Location Intelligence Analytics Product Market Performance
9.3.4 Oracle Corporation Location Intelligence Analytics SWOT Analysis
9.3.5 Oracle Corporation Business Overview
9.3.6 Oracle Corporation Recent Developments
9.4 Microsoft Corporation
9.4.1 Microsoft Corporation Location Intelligence Analytics Basic Information
9.4.2 Microsoft Corporation Location Intelligence Analytics Product Overview
9.4.3 Microsoft Corporation Location Intelligence Analytics Product Market Performance
9.4.4 Microsoft Corporation Business Overview
9.4.5 Microsoft Corporation Recent Developments
9.5 Google Inc.
9.5.1 Google Inc. Location Intelligence Analytics Basic Information
9.5.2 Google Inc. Location Intelligence Analytics Product Overview
9.5.3 Google Inc. Location Intelligence Analytics Product Market Performance
9.5.4 Google Inc. Business Overview
9.5.5 Google Inc. Recent Developments
9.6 Tableau software
9.6.1 Tableau software Location Intelligence Analytics Basic Information
9.6.2 Tableau software Location Intelligence Analytics Product Overview
9.6.3 Tableau software Location Intelligence Analytics Product Market Performance
9.6.4 Tableau software Business Overview
9.6.5 Tableau software Recent Developments
9.7 SAS Institute
9.7.1 SAS Institute Location Intelligence Analytics Basic Information
9.7.2 SAS Institute Location Intelligence Analytics Product Overview
9.7.3 SAS Institute Location Intelligence Analytics Product Market Performance
9.7.4 SAS Institute Business Overview
9.7.5 SAS Institute Recent Developments
9.8 TIBCO Software Inc.
9.8.1 TIBCO Software Inc. Location Intelligence Analytics Basic Information
9.8.2 TIBCO Software Inc. Location Intelligence Analytics Product Overview
9.8.3 TIBCO Software Inc. Location Intelligence Analytics Product Market Performance
9.8.4 TIBCO Software Inc. Business Overview
9.8.5 TIBCO Software Inc. Recent Developments
9.9 Information Builders
9.9.1 Information Builders Location Intelligence Analytics Basic Information
9.9.2 Information Builders Location Intelligence Analytics Product Overview
9.9.3 Information Builders Location Intelligence Analytics Product Market Performance
9.9.4 Information Builders Business Overview
9.9.5 Information Builders Recent Developments
9.10 Pitney Bowes
9.10.1 Pitney Bowes Location Intelligence Analytics Basic Information
9.10.2 Pitney Bowes Location Intelligence Analytics Product Overview
9.10.3 Pitney Bowes Location Intelligence Analytics Product Market Performance
9.10.4 Pitney Bowes Business Overview
9.10.5 Pitney Bowes Recent Developments
9.11 MicroStrategy
9.11.1 MicroStrategy Location Intelligence Analytics Basic Information
9.11.2 MicroStrategy Location Intelligence Analytics Product Overview
9.11.3 MicroStrategy Location Intelligence Analytics Product Market Performance
9.11.4 MicroStrategy Business Overview
9.11.5 MicroStrategy Recent Developments
10 Location Intelligence Analytics Regional Market Forecast
10.1 Global Location Intelligence Analytics Market Size Forecast
10.2 Global Location Intelligence Analytics Market Forecast by Region
10.2.1 North America Market Size Forecast by Country
10.2.2 Europe Location Intelligence Analytics Market Size Forecast by Country
10.2.3 Asia Pacific Location Intelligence Analytics Market Size Forecast by Region
10.2.4 South America Location Intelligence Analytics Market Size Forecast by Country
10.2.5 Middle East and Africa Forecasted Consumption of Location Intelligence Analytics by Country
11 Forecast Market by Type and by Application (2025-2030)
11.1 Global Location Intelligence Analytics Market Forecast by Type (2025-2030)
11.2 Global Location Intelligence Analytics Market Forecast by Application (2025-2030)
12 Conclusion and Key Findings
LIST OF TABLES & FIGURES
List of Tables
Table 1. Introduction of the Type
Table 2. Introduction of the Application
Table 3. Market Size (M USD) Segment Executive Summary
Table 4. Location Intelligence Analytics Market Size Comparison by Region (M USD)
Table 5. Global Location Intelligence Analytics Revenue (M USD) by Company (2019-2024)
Table 6. Global Location Intelligence Analytics Revenue Share by Company (2019-2024)
Table 7. Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Location Intelligence Analytics as of 2022)
Table 8. Company Location Intelligence Analytics Market Size Sites and Area Served
Table 9. Company Location Intelligence Analytics Product Type
Table 10. Global Location Intelligence Analytics Company Market Concentration Ratio (CR5 and HHI)
Table 11. Mergers & Acquisitions, Expansion Plans
Table 12. Value Chain Map of Location Intelligence Analytics
Table 13. Midstream Market Analysis
Table 14. Downstream Customer Analysis
Table 15. Key Development Trends
Table 16. Driving Factors
Table 17. Location Intelligence Analytics Market Challenges
Table 18. Global Location Intelligence Analytics Market Size by Type (M USD)
Table 19. Global Location Intelligence Analytics Market Size (M USD) by Type (2019-2024)
Table 20. Global Location Intelligence Analytics Market Size Share by Type (2019-2024)
Table 21. Global Location Intelligence Analytics Market Size Growth Rate by Type (2019-2024)
Table 22. Global Location Intelligence Analytics Market Size by Application
Table 23. Global Location Intelligence Analytics Market Size by Application (2019-2024) & (M USD)
Table 24. Global Location Intelligence Analytics Market Share by Application (2019-2024)
Table 25. Global Location Intelligence Analytics Market Size Growth Rate by Application (2019-2024)
Table 26. Global Location Intelligence Analytics Market Size by Region (2019-2024) & (M USD)
Table 27. Global Location Intelligence Analytics Market Size Market Share by Region (2019-2024)
Table 28. North America Location Intelligence Analytics Market Size by Country (2019-2024) & (M USD)
Table 29. Europe Location Intelligence Analytics Market Size by Country (2019-2024) & (M USD)
Table 30. Asia Pacific Location Intelligence Analytics Market Size by Region (2019-2024) & (M USD)
Table 31. South America Location Intelligence Analytics Market Size by Country (2019-2024) & (M USD)
Table 32. Middle East and Africa Location Intelligence Analytics Market Size by Region (2019-2024) & (M USD)
Table 33. SAP SE Location Intelligence Analytics Basic Information
Table 34. SAP SE Location Intelligence Analytics Product Overview
Table 35. SAP SE Location Intelligence Analytics Revenue (M USD) and Gross Margin (2019-2024)
Table 36. SAP SE Location Intelligence Analytics SWOT Analysis
Table 37. SAP SE Business Overview
Table 38. SAP SE Recent Developments
Table 39. IBM Corporation Location Intelligence Analytics Basic Information
Table 40. IBM Corporation Location Intelligence Analytics Product Overview
Table 41. IBM Corporation Location Intelligence Analytics Revenue (M USD) and Gross Margin (2019-2024)
Table 42. IBM Corporation Location Intelligence Analytics SWOT Analysis
Table 43. IBM Corporation Business Overview
Table 44. IBM Corporation Recent Developments
Table 45. Oracle Corporation Location Intelligence Analytics Basic Information
Table 46. Oracle Corporation Location Intelligence Analytics Product Overview
Table 47. Oracle Corporation Location Intelligence Analytics Revenue (M USD) and Gross Margin (2019-2024)
Table 48. Oracle Corporation Location Intelligence Analytics SWOT Analysis
Table 49. Oracle Corporation Business Overview
Table 50. Oracle Corporation Recent Developments
Table 51. Microsoft Corporation Location Intelligence Analytics Basic Information
Table 52. Microsoft Corporation Location Intelligence Analytics Product Overview
Table 53. Microsoft Corporation Location Intelligence Analytics Revenue (M USD) and Gross Margin (2019-2024)
Table 54. Microsoft Corporation Business Overview
Table 55. Microsoft Corporation Recent Developments
Table 56. Google Inc. Location Intelligence Analytics Basic Information
Table 57. Google Inc. Location Intelligence Analytics Product Overview
Table 58. Google Inc. Location Intelligence Analytics Revenue (M USD) and Gross Margin (2019-2024)
Table 59. Google Inc. Business Overview
Table 60. Google Inc. Recent Developments
Table 61. Tableau software Location Intelligence Analytics Basic Information
Table 62. Tableau software Location Intelligence Analytics Product Overview
Table 63. Tableau software Location Intelligence Analytics Revenue (M USD) and Gross Margin (2019-2024)
Table 64. Tableau software Business Overview
Table 65. Tableau software Recent Developments
Table 66. SAS Institute Location Intelligence Analytics Basic Information
Table 67. SAS Institute Location Intelligence Analytics Product Overview
Table 68. SAS Institute Location Intelligence Analytics Revenue (M USD) and Gross Margin (2019-2024)
Table 69. SAS Institute Business Overview
Table 70. SAS Institute Recent Developments
Table 71. TIBCO Software Inc. Location Intelligence Analytics Basic Information
Table 72. TIBCO Software Inc. Location Intelligence Analytics Product Overview
Table 73. TIBCO Software Inc. Location Intelligence Analytics Revenue (M USD) and Gross Margin (2019-2024)
Table 74. TIBCO Software Inc. Business Overview
Table 75. TIBCO Software Inc. Recent Developments
Table 76. Information Builders Location Intelligence Analytics Basic Information
Table 77. Information Builders Location Intelligence Analytics Product Overview
Table 78. Information Builders Location Intelligence Analytics Revenue (M USD) and Gross Margin (2019-2024)
Table 79. Information Builders Business Overview
Table 80. Information Builders Recent Developments
Table 81. Pitney Bowes Location Intelligence Analytics Basic Information
Table 82. Pitney Bowes Location Intelligence Analytics Product Overview
Table 83. Pitney Bowes Location Intelligence Analytics Revenue (M USD) and Gross Margin (2019-2024)
Table 84. Pitney Bowes Business Overview
Table 85. Pitney Bowes Recent Developments
Table 86. MicroStrategy Location Intelligence Analytics Basic Information
Table 87. MicroStrategy Location Intelligence Analytics Product Overview
Table 88. MicroStrategy Location Intelligence Analytics Revenue (M USD) and Gross Margin (2019-2024)
Table 89. MicroStrategy Business Overview
Table 90. MicroStrategy Recent Developments
Table 91. Global Location Intelligence Analytics Market Size Forecast by Region (2025-2030) & (M USD)
Table 92. North America Location Intelligence Analytics Market Size Forecast by Country (2025-2030) & (M USD)
Table 93. Europe Location Intelligence Analytics Market Size Forecast by Country (2025-2030) & (M USD)
Table 94. Asia Pacific Location Intelligence Analytics Market Size Forecast by Region (2025-2030) & (M USD)
Table 95. South America Location Intelligence Analytics Market Size Forecast by Country (2025-2030) & (M USD)
Table 96. Middle East and Africa Location Intelligence Analytics Market Size Forecast by Country (2025-2030) & (M USD)
Table 97. Global Location Intelligence Analytics Market Size Forecast by Type (2025-2030) & (M USD)
Table 98. Global Location Intelligence Analytics Market Size Forecast by Application (2025-2030) & (M USD)
List of Figures
Figure 1. Industrial Chain of Location Intelligence Analytics
Figure 2. Data Triangulation
Figure 3. Key Caveats
Figure 4. Global Location Intelligence Analytics Market Size (M USD), 2019-2030
Figure 5. Global Location Intelligence Analytics Market Size (M USD) (2019-2030)
Figure 6. Evaluation Matrix of Segment Market Development Potential (Type)
Figure 7. Evaluation Matrix of Segment Market Development Potential (Application)
Figure 8. Evaluation Matrix of Regional Market Development Potential
Figure 9. Location Intelligence Analytics Market Size by Country (M USD)
Figure 10. Global Location Intelligence Analytics Revenue Share by Company in 2023
Figure 11. Location Intelligence Analytics Market Share by Company Type (Tier 1, Tier 2 and Tier 3): 2023
Figure 12. The Global 5 and 10 Largest Players: Market Share by Location Intelligence Analytics Revenue in 2023
Figure 13. Evaluation Matrix of Segment Market Development Potential (Type)
Figure 14. Global Location Intelligence Analytics Market Share by Type
Figure 15. Market Size Share of Location Intelligence Analytics by Type (2019-2024)
Figure 16. Market Size Market Share of Location Intelligence Analytics by Type in 2022
Figure 17. Global Location Intelligence Analytics Market Size Growth Rate by Type (2019-2024)
Figure 18. Evaluation Matrix of Segment Market Development Potential (Application)
Figure 19. Global Location Intelligence Analytics Market Share by Application
Figure 20. Global Location Intelligence Analytics Market Share by Application (2019-2024)
Figure 21. Global Location Intelligence Analytics Market Share by Application in 2022
Figure 22. Global Location Intelligence Analytics Market Size Growth Rate by Application (2019-2024)
Figure 23. Global Location Intelligence Analytics Market Size Market Share by Region (2019-2024)
Figure 24. North America Location Intelligence Analytics Market Size and Growth Rate (2019-2024) & (M USD)
Figure 25. North America Location Intelligence Analytics Market Size Market Share by Country in 2023
Figure 26. U.S. Location Intelligence Analytics Market Size and Growth Rate (2019-2024) & (M USD)
Figure 27. Canada Location Intelligence Analytics Market Size (M USD) and Growth Rate (2019-2024)
Figure 28. Mexico Location Intelligence Analytics Market Size (Units) and Growth Rate (2019-2024)
Figure 29. Europe Location Intelligence Analytics Market Size and Growth Rate (2019-2024) & (M USD)
Figure 30. Europe Location Intelligence Analytics Market Size Market Share by Country in 2023
Figure 31. Germany Location Intelligence Analytics Market Size and Growth Rate (2019-2024) & (M USD)
Figure 32. France Location Intelligence Analytics Market Size and Growth Rate (2019-2024) & (M USD)
Figure 33. U.K. Location Intelligence Analytics Market Size and Growth Rate (2019-2024) & (M USD)
Figure 34. Italy Location Intelligence Analytics Market Size and Growth Rate (2019-2024) & (M USD)
Figure 35. Russia Location Intelligence Analytics Market Size and Growth Rate (2019-2024) & (M USD)
Figure 36. Asia Pacific Location Intelligence Analytics Market Size and Growth Rate (M USD)
Figure 37. Asia Pacific Location Intelligence Analytics Market Size Market Share by Region in 2023
Figure 38. China Location Intelligence Analytics Market Size and Growth Rate (2019-2024) & (M USD)
Figure 39. Japan Location Intelligence Analytics Market Size and Growth Rate (2019-2024) & (M USD)
Figure 40. South Korea Location Intelligence Analytics Market Size and Growth Rate (2019-2024) & (M USD)
Figure 41. India Location Intelligence Analytics Market Size and Growth Rate (2019-2024) & (M USD)
Figure 42. Southeast Asia Location Intelligence Analytics Market Size and Growth Rate (2019-2024) & (M USD)
Figure 43. South America Location Intelligence Analytics Market Size and Growth Rate (M USD)
Figure 44. South America Location Intelligence Analytics Market Size Market Share by Country in 2023
Figure 45. Brazil Location Intelligence Analytics Market Size and Growth Rate (2019-2024) & (M USD)
Figure 46. Argentina Location Intelligence Analytics Market Size and Growth Rate (2019-2024) & (M USD)
Figure 47. Columbia Location Intelligence Analytics Market Size and Growth Rate (2019-2024) & (M USD)
Figure 48. Middle East and Africa Location Intelligence Analytics Market Size and Growth Rate (M USD)
Figure 49. Middle East and Africa Location Intelligence Analytics Market Size Market Share by Region in 2023
Figure 50. Saudi Arabia Location Intelligence Analytics Market Size and Growth Rate (2019-2024) & (M USD)
Figure 51. UAE Location Intelligence Analytics Market Size and Growth Rate (2019-2024) & (M USD)
Figure 52. Egypt Location Intelligence Analytics Market Size and Growth Rate (2019-2024) & (M USD)
Figure 53. Nigeria Location Intelligence Analytics Market Size and Growth Rate (2019-2024) & (M USD)
Figure 54. South Africa Location Intelligence Analytics Market Size and Growth Rate (2019-2024) & (M USD)
Figure 55. Global Location Intelligence Analytics Market Size Forecast by Value (2019-2030) & (M USD)
Figure 56. Global Location Intelligence Analytics Market Share Forecast by Type (2025-2030)
Figure 57. Global Location Intelligence Analytics Market Share Forecast by Application (2025-2030)
