The global Mobile Attribution Software market was valued at US$ 3.2 billion in 2024 and is projected to reach US$ 7.5 billion by 2030, at a CAGR of 15.3%
The United States Mobile Attribution Software market was valued at US$ 1.1 billion in 2024 and is projected to reach US$ 2.8 billion by 2030, at a CAGR of 16.8%
Mobile Attribution Software provides specialized solutions for tracking and analyzing mobile app marketing performance and user acquisition metrics.
Attribution tracking shows 62% accuracy. Analytics up 58%. Integration increased 52%. Monitoring grown 48%.
Report Overview
This report provides a deep insight into the global Mobile Attribution Software market covering all its essential aspects. This ranges from a macro overview of the market to micro details of the market size, competitive landscape, development trend, niche market, key market drivers and challenges, SWOT analysis, value chain analysis, etc.
The analysis helps the reader to shape the competition within the industries and strategies for the competitive environment to enhance the potential profit. Furthermore, it provides a simple framework for evaluating and accessing the position of the business organization. The report structure also focuses on the competitive landscape of the Global Mobile Attribution Software Market, this report introduces in detail the market share, market performance, product situation, operation situation, etc. of the main players, which helps the readers in the industry to identify the main competitors and deeply understand the competition pattern of the market.
In a word, this report is a must-read for industry players, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Mobile Attribution Software market in any manner.
Global Mobile Attribution Software Market: Market Segmentation Analysis
The research report includes specific segments by region (country), manufacturers, Type, and Application. Market segmentation creates subsets of a market based on product type, end-user or application, Geographic, and other factors. By understanding the market segments, the decision-maker can leverage this targeting in the product, sales, and marketing strategies. Market segments can power your product development cycles by informing how you create product offerings for different segments.
Key Company
AppsFlyer
Adjust
Branch
Singular
Kochava
Localytics
CAKE
Oplytic
Market Segmentation (by Type)
Cloud Base
Web Based
Market Segmentation (by Application)
Large Enterprises
SMEs
Geographic Segmentation
2025North America (USA, Canada, Mexico)
2025Europe (Germany, UK, France, Russia, Italy, Rest of Europe)
2025Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Rest of Asia-Pacific)
2025South America (Brazil, Argentina, Columbia, Rest of South America)
2025The Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, South Africa, Rest of MEA)
Key Benefits of This Market Research:
2025Industry drivers, restraints, and opportunities covered in the study
2025Neutral perspective on the market performance
2025Recent industry trends and developments
2025Competitive landscape & strategies of key players
2025Potential & niche segments and regions exhibiting promising growth covered
2025Historical, current, and projected market size, in terms of value
2025In-depth analysis of the Mobile Attribution Software Market
2025Overview of the regional outlook of the Mobile Attribution Software Market:
Key Reasons to Buy this Report:
2025Access to date statistics compiled by our researchers. These provide you with historical and forecast data, which is analyzed to tell you why your market is set to change
2025This enables you to anticipate market changes to remain ahead of your competitors
2025You will be able to copy data from the Excel spreadsheet straight into your marketing plans, business presentations, or other strategic documents
2025The concise analysis, clear graph, and table format will enable you to pinpoint the information you require quickly
2025Provision of market value (USD Billion) data for each segment and sub-segment
2025Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market
2025Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region
2025Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled
2025Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players
2025The current as well as the future market outlook of the industry concerning recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions
2025Includes in-depth analysis of the market from various perspectives through Porter
TABLE OF CONTENTS
Table of Contents
1 Research Methodology and Statistical Scope
1.1 Market Definition and Statistical Scope of Mobile Attribution Software
1.2 Key Market Segments
1.2.1 Mobile Attribution Software Segment by Type
1.2.2 Mobile Attribution Software Segment by Application
1.3 Methodology & Sources of Information
1.3.1 Research Methodology
1.3.2 Research Process
1.3.3 Market Breakdown and Data Triangulation
1.3.4 Base Year
1.3.5 Report Assumptions & Caveats
2 Mobile Attribution Software Market Overview
2.1 Global Market Overview
2.2 Market Segment Executive Summary
2.3 Global Market Size by Region
3 Mobile Attribution Software Market Competitive Landscape
3.1 Global Mobile Attribution Software Revenue Market Share by Company (2019-2025)
3.2 Mobile Attribution Software Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Company Mobile Attribution Software Market Size Sites, Area Served, Product Type
3.4 Mobile Attribution Software Market Competitive Situation and Trends
3.4.1 Mobile Attribution Software Market Concentration Rate
3.4.2 Global 5 and 10 Largest Mobile Attribution Software Players Market Share by Revenue
3.4.3 Mergers & Acquisitions, Expansion
4 Mobile Attribution Software Value Chain Analysis
4.1 Mobile Attribution Software Value Chain Analysis
4.2 Midstream Market Analysis
4.3 Downstream Customer Analysis
5 The Development and Dynamics of Mobile Attribution Software Market
5.1 Key Development Trends
5.2 Driving Factors
5.3 Market Challenges
5.4 Market Restraints
5.5 Industry News
5.5.1 Mergers & Acquisitions
5.5.2 Expansions
5.5.3 Collaboration/Supply Contracts
5.6 Industry Policies
6 Mobile Attribution Software Market Segmentation by Type
6.1 Evaluation Matrix of Segment Market Development Potential (Type)
6.2 Global Mobile Attribution Software Market Size Market Share by Type (2019-2025)
6.3 Global Mobile Attribution Software Market Size Growth Rate by Type (2019-2025)
7 Mobile Attribution Software Market Segmentation by Application
7.1 Evaluation Matrix of Segment Market Development Potential (Application)
7.2 Global Mobile Attribution Software Market Size (M USD) by Application (2019-2025)
7.3 Global Mobile Attribution Software Market Size Growth Rate by Application (2019-2025)
8 Mobile Attribution Software Market Segmentation by Region
8.1 Global Mobile Attribution Software Market Size by Region
8.1.1 Global Mobile Attribution Software Market Size by Region
8.1.2 Global Mobile Attribution Software Market Size Market Share by Region
8.2 North America
8.2.1 North America Mobile Attribution Software Market Size by Country
8.2.2 U.S.
8.2.3 Canada
8.2.4 Mexico
8.3 Europe
8.3.1 Europe Mobile Attribution Software Market Size by Country
8.3.2 Germany
8.3.3 France
8.3.4 U.K.
8.3.5 Italy
8.3.6 Russia
8.4 Asia Pacific
8.4.1 Asia Pacific Mobile Attribution Software Market Size by Region
8.4.2 China
8.4.3 Japan
8.4.4 South Korea
8.4.5 India
8.4.6 Southeast Asia
8.5 South America
8.5.1 South America Mobile Attribution Software Market Size by Country
8.5.2 Brazil
8.5.3 Argentina
8.5.4 Columbia
8.6 Middle East and Africa
8.6.1 Middle East and Africa Mobile Attribution Software Market Size by Region
8.6.2 Saudi Arabia
8.6.3 UAE
8.6.4 Egypt
8.6.5 Nigeria
8.6.6 South Africa
9 Key Companies Profile
9.1 AppsFlyer
9.1.1 AppsFlyer Mobile Attribution Software Basic Information
9.1.2 AppsFlyer Mobile Attribution Software Product Overview
9.1.3 AppsFlyer Mobile Attribution Software Product Market Performance
9.1.4 AppsFlyer Mobile Attribution Software SWOT Analysis
9.1.5 AppsFlyer Business Overview
9.1.6 AppsFlyer Recent Developments
9.2 Adjust
9.2.1 Adjust Mobile Attribution Software Basic Information
9.2.2 Adjust Mobile Attribution Software Product Overview
9.2.3 Adjust Mobile Attribution Software Product Market Performance
9.2.4 Adjust Mobile Attribution Software SWOT Analysis
9.2.5 Adjust Business Overview
9.2.6 Adjust Recent Developments
9.3 Branch
9.3.1 Branch Mobile Attribution Software Basic Information
9.3.2 Branch Mobile Attribution Software Product Overview
9.3.3 Branch Mobile Attribution Software Product Market Performance
9.3.4 Branch Mobile Attribution Software SWOT Analysis
9.3.5 Branch Business Overview
9.3.6 Branch Recent Developments
9.4 Singular
9.4.1 Singular Mobile Attribution Software Basic Information
9.4.2 Singular Mobile Attribution Software Product Overview
9.4.3 Singular Mobile Attribution Software Product Market Performance
9.4.4 Singular Business Overview
9.4.5 Singular Recent Developments
9.5 Kochava
9.5.1 Kochava Mobile Attribution Software Basic Information
9.5.2 Kochava Mobile Attribution Software Product Overview
9.5.3 Kochava Mobile Attribution Software Product Market Performance
9.5.4 Kochava Business Overview
9.5.5 Kochava Recent Developments
9.6 Localytics
9.6.1 Localytics Mobile Attribution Software Basic Information
9.6.2 Localytics Mobile Attribution Software Product Overview
9.6.3 Localytics Mobile Attribution Software Product Market Performance
9.6.4 Localytics Business Overview
9.6.5 Localytics Recent Developments
9.7 CAKE
9.7.1 CAKE Mobile Attribution Software Basic Information
9.7.2 CAKE Mobile Attribution Software Product Overview
9.7.3 CAKE Mobile Attribution Software Product Market Performance
9.7.4 CAKE Business Overview
9.7.5 CAKE Recent Developments
9.8 Oplytic
9.8.1 Oplytic Mobile Attribution Software Basic Information
9.8.2 Oplytic Mobile Attribution Software Product Overview
9.8.3 Oplytic Mobile Attribution Software Product Market Performance
9.8.4 Oplytic Business Overview
9.8.5 Oplytic Recent Developments
10 Mobile Attribution Software Regional Market Forecast
10.1 Global Mobile Attribution Software Market Size Forecast
10.2 Global Mobile Attribution Software Market Forecast by Region
10.2.1 North America Market Size Forecast by Country
10.2.2 Europe Mobile Attribution Software Market Size Forecast by Country
10.2.3 Asia Pacific Mobile Attribution Software Market Size Forecast by Region
10.2.4 South America Mobile Attribution Software Market Size Forecast by Country
10.2.5 Middle East and Africa Forecasted Consumption of Mobile Attribution Software by Country
11 Forecast Market by Type and by Application (2025-2030)
11.1 Global Mobile Attribution Software Market Forecast by Type (2025-2030)
11.2 Global Mobile Attribution Software Market Forecast by Application (2025-2030)
12 Conclusion and Key Findings
LIST OF TABLES & FIGURES
List of Tables
Table 1. Introduction of the Type
Table 2. Introduction of the Application
Table 3. Market Size (M USD) Segment Executive Summary
Table 4. Mobile Attribution Software Market Size Comparison by Region (M USD)
Table 5. Global Mobile Attribution Software Revenue (M USD) by Company (2019-2025)
Table 6. Global Mobile Attribution Software Revenue Share by Company (2019-2025)
Table 7. Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Mobile Attribution Software as of 2022)
Table 8. Company Mobile Attribution Software Market Size Sites and Area Served
Table 9. Company Mobile Attribution Software Product Type
Table 10. Global Mobile Attribution Software Company Market Concentration Ratio (CR5 and HHI)
Table 11. Mergers & Acquisitions, Expansion Plans
Table 12. Value Chain Map of Mobile Attribution Software
Table 13. Midstream Market Analysis
Table 14. Downstream Customer Analysis
Table 15. Key Development Trends
Table 16. Driving Factors
Table 17. Mobile Attribution Software Market Challenges
Table 18. Global Mobile Attribution Software Market Size by Type (M USD)
Table 19. Global Mobile Attribution Software Market Size (M USD) by Type (2019-2025)
Table 20. Global Mobile Attribution Software Market Size Share by Type (2019-2025)
Table 21. Global Mobile Attribution Software Market Size Growth Rate by Type (2019-2025)
Table 22. Global Mobile Attribution Software Market Size by Application
Table 23. Global Mobile Attribution Software Market Size by Application (2019-2025) & (M USD)
Table 24. Global Mobile Attribution Software Market Share by Application (2019-2025)
Table 25. Global Mobile Attribution Software Market Size Growth Rate by Application (2019-2025)
Table 26. Global Mobile Attribution Software Market Size by Region (2019-2025) & (M USD)
Table 27. Global Mobile Attribution Software Market Size Market Share by Region (2019-2025)
Table 28. North America Mobile Attribution Software Market Size by Country (2019-2025) & (M USD)
Table 29. Europe Mobile Attribution Software Market Size by Country (2019-2025) & (M USD)
Table 30. Asia Pacific Mobile Attribution Software Market Size by Region (2019-2025) & (M USD)
Table 31. South America Mobile Attribution Software Market Size by Country (2019-2025) & (M USD)
Table 32. Middle East and Africa Mobile Attribution Software Market Size by Region (2019-2025) & (M USD)
Table 33. AppsFlyer Mobile Attribution Software Basic Information
Table 34. AppsFlyer Mobile Attribution Software Product Overview
Table 35. AppsFlyer Mobile Attribution Software Revenue (M USD) and Gross Margin (2019-2025)
Table 36. AppsFlyer Mobile Attribution Software SWOT Analysis
Table 37. AppsFlyer Business Overview
Table 38. AppsFlyer Recent Developments
Table 39. Adjust Mobile Attribution Software Basic Information
Table 40. Adjust Mobile Attribution Software Product Overview
Table 41. Adjust Mobile Attribution Software Revenue (M USD) and Gross Margin (2019-2025)
Table 42. Adjust Mobile Attribution Software SWOT Analysis
Table 43. Adjust Business Overview
Table 44. Adjust Recent Developments
Table 45. Branch Mobile Attribution Software Basic Information
Table 46. Branch Mobile Attribution Software Product Overview
Table 47. Branch Mobile Attribution Software Revenue (M USD) and Gross Margin (2019-2025)
Table 48. Branch Mobile Attribution Software SWOT Analysis
Table 49. Branch Business Overview
Table 50. Branch Recent Developments
Table 51. Singular Mobile Attribution Software Basic Information
Table 52. Singular Mobile Attribution Software Product Overview
Table 53. Singular Mobile Attribution Software Revenue (M USD) and Gross Margin (2019-2025)
Table 54. Singular Business Overview
Table 55. Singular Recent Developments
Table 56. Kochava Mobile Attribution Software Basic Information
Table 57. Kochava Mobile Attribution Software Product Overview
Table 58. Kochava Mobile Attribution Software Revenue (M USD) and Gross Margin (2019-2025)
Table 59. Kochava Business Overview
Table 60. Kochava Recent Developments
Table 61. Localytics Mobile Attribution Software Basic Information
Table 62. Localytics Mobile Attribution Software Product Overview
Table 63. Localytics Mobile Attribution Software Revenue (M USD) and Gross Margin (2019-2025)
Table 64. Localytics Business Overview
Table 65. Localytics Recent Developments
Table 66. CAKE Mobile Attribution Software Basic Information
Table 67. CAKE Mobile Attribution Software Product Overview
Table 68. CAKE Mobile Attribution Software Revenue (M USD) and Gross Margin (2019-2025)
Table 69. CAKE Business Overview
Table 70. CAKE Recent Developments
Table 71. Oplytic Mobile Attribution Software Basic Information
Table 72. Oplytic Mobile Attribution Software Product Overview
Table 73. Oplytic Mobile Attribution Software Revenue (M USD) and Gross Margin (2019-2025)
Table 74. Oplytic Business Overview
Table 75. Oplytic Recent Developments
Table 76. Global Mobile Attribution Software Market Size Forecast by Region (2025-2030) & (M USD)
Table 77. North America Mobile Attribution Software Market Size Forecast by Country (2025-2030) & (M USD)
Table 78. Europe Mobile Attribution Software Market Size Forecast by Country (2025-2030) & (M USD)
Table 79. Asia Pacific Mobile Attribution Software Market Size Forecast by Region (2025-2030) & (M USD)
Table 80. South America Mobile Attribution Software Market Size Forecast by Country (2025-2030) & (M USD)
Table 81. Middle East and Africa Mobile Attribution Software Market Size Forecast by Country (2025-2030) & (M USD)
Table 82. Global Mobile Attribution Software Market Size Forecast by Type (2025-2030) & (M USD)
Table 83. Global Mobile Attribution Software Market Size Forecast by Application (2025-2030) & (M USD)
List of Figures
Figure 1. Industrial Chain of Mobile Attribution Software
Figure 2. Data Triangulation
Figure 3. Key Caveats
Figure 4. Global Mobile Attribution Software Market Size (M USD), 2019-2030
Figure 5. Global Mobile Attribution Software Market Size (M USD) (2019-2030)
Figure 6. Evaluation Matrix of Segment Market Development Potential (Type)
Figure 7. Evaluation Matrix of Segment Market Development Potential (Application)
Figure 8. Evaluation Matrix of Regional Market Development Potential
Figure 9. Mobile Attribution Software Market Size by Country (M USD)
Figure 10. Global Mobile Attribution Software Revenue Share by Company in 2023
Figure 11. Mobile Attribution Software Market Share by Company Type (Tier 1, Tier 2 and Tier 3): 2023
Figure 12. The Global 5 and 10 Largest Players: Market Share by Mobile Attribution Software Revenue in 2023
Figure 13. Evaluation Matrix of Segment Market Development Potential (Type)
Figure 14. Global Mobile Attribution Software Market Share by Type
Figure 15. Market Size Share of Mobile Attribution Software by Type (2019-2025)
Figure 16. Market Size Market Share of Mobile Attribution Software by Type in 2022
Figure 17. Global Mobile Attribution Software Market Size Growth Rate by Type (2019-2025)
Figure 18. Evaluation Matrix of Segment Market Development Potential (Application)
Figure 19. Global Mobile Attribution Software Market Share by Application
Figure 20. Global Mobile Attribution Software Market Share by Application (2019-2025)
Figure 21. Global Mobile Attribution Software Market Share by Application in 2022
Figure 22. Global Mobile Attribution Software Market Size Growth Rate by Application (2019-2025)
Figure 23. Global Mobile Attribution Software Market Size Market Share by Region (2019-2025)
Figure 24. North America Mobile Attribution Software Market Size and Growth Rate (2019-2025) & (M USD)
Figure 25. North America Mobile Attribution Software Market Size Market Share by Country in 2023
Figure 26. U.S. Mobile Attribution Software Market Size and Growth Rate (2019-2025) & (M USD)
Figure 27. Canada Mobile Attribution Software Market Size (M USD) and Growth Rate (2019-2025)
Figure 28. Mexico Mobile Attribution Software Market Size (Units) and Growth Rate (2019-2025)
Figure 29. Europe Mobile Attribution Software Market Size and Growth Rate (2019-2025) & (M USD)
Figure 30. Europe Mobile Attribution Software Market Size Market Share by Country in 2023
Figure 31. Germany Mobile Attribution Software Market Size and Growth Rate (2019-2025) & (M USD)
Figure 32. France Mobile Attribution Software Market Size and Growth Rate (2019-2025) & (M USD)
Figure 33. U.K. Mobile Attribution Software Market Size and Growth Rate (2019-2025) & (M USD)
Figure 34. Italy Mobile Attribution Software Market Size and Growth Rate (2019-2025) & (M USD)
Figure 35. Russia Mobile Attribution Software Market Size and Growth Rate (2019-2025) & (M USD)
Figure 36. Asia Pacific Mobile Attribution Software Market Size and Growth Rate (M USD)
Figure 37. Asia Pacific Mobile Attribution Software Market Size Market Share by Region in 2023
Figure 38. China Mobile Attribution Software Market Size and Growth Rate (2019-2025) & (M USD)
Figure 39. Japan Mobile Attribution Software Market Size and Growth Rate (2019-2025) & (M USD)
Figure 40. South Korea Mobile Attribution Software Market Size and Growth Rate (2019-2025) & (M USD)
Figure 41. India Mobile Attribution Software Market Size and Growth Rate (2019-2025) & (M USD)
Figure 42. Southeast Asia Mobile Attribution Software Market Size and Growth Rate (2019-2025) & (M USD)
Figure 43. South America Mobile Attribution Software Market Size and Growth Rate (M USD)
Figure 44. South America Mobile Attribution Software Market Size Market Share by Country in 2023
Figure 45. Brazil Mobile Attribution Software Market Size and Growth Rate (2019-2025) & (M USD)
Figure 46. Argentina Mobile Attribution Software Market Size and Growth Rate (2019-2025) & (M USD)
Figure 47. Columbia Mobile Attribution Software Market Size and Growth Rate (2019-2025) & (M USD)
Figure 48. Middle East and Africa Mobile Attribution Software Market Size and Growth Rate (M USD)
Figure 49. Middle East and Africa Mobile Attribution Software Market Size Market Share by Region in 2023
Figure 50. Saudi Arabia Mobile Attribution Software Market Size and Growth Rate (2019-2025) & (M USD)
Figure 51. UAE Mobile Attribution Software Market Size and Growth Rate (2019-2025) & (M USD)
Figure 52. Egypt Mobile Attribution Software Market Size and Growth Rate (2019-2025) & (M USD)
Figure 53. Nigeria Mobile Attribution Software Market Size and Growth Rate (2019-2025) & (M USD)
Figure 54. South Africa Mobile Attribution Software Market Size and Growth Rate (2019-2025) & (M USD)
Figure 55. Global Mobile Attribution Software Market Size Forecast by Value (2019-2030) & (M USD)
Figure 56. Global Mobile Attribution Software Market Share Forecast by Type (2025-2030)
Figure 57. Global Mobile Attribution Software Market Share Forecast by Application (2025-2030)
