The global PR CRM Software market was valued at US$ 1.5 billion in 2024 and is projected to reach US$ 2.8 billion by 2030, at a CAGR of 11.0%
The United States PR CRM Software market was valued at US$ 485 million in 2024 and is projected to reach US$ 925 million by 2030, at a CAGR of 11.4%
PR CRM Software provides customer relationship management solutions specifically designed for public relations professionals and agencies. Features media contact management tools.
Contact management shows 54% efficiency. Campaign tracking up 48%. Analytics increased 45%. Integration grown 42%.
Report Overview
This report provides a deep insight into the global PR CRM Software market covering all its essential aspects. This ranges from a macro overview of the market to micro details of the market size, competitive landscape, development trend, niche market, key market drivers and challenges, SWOT analysis, value chain analysis, etc.
The analysis helps the reader to shape the competition within the industries and strategies for the competitive environment to enhance the potential profit. Furthermore, it provides a simple framework for evaluating and accessing the position of the business organization. The report structure also focuses on the competitive landscape of the Global PR CRM Software Market, this report introduces in detail the market share, market performance, product situation, operation situation, etc. of the main players, which helps the readers in the industry to identify the main competitors and deeply understand the competition pattern of the market.
In a word, this report is a must-read for industry players, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the PR CRM Software market in any manner.
Global PR CRM Software Market: Market Segmentation Analysis
The research report includes specific segments by region (country), manufacturers, Type, and Application. Market segmentation creates subsets of a market based on product type, end-user or application, Geographic, and other factors. By understanding the market segments, the decision-maker can leverage this targeting in the product, sales, and marketing strategies. Market segments can power your product development cycles by informing how you create product offerings for different segments.
Key Company
Muck Rack
Prowly
Prezly
Prgloo
Mynewsdesk
Pr.co
PressPage
IrisPR
Pragmatist
PR Max
Propel
Vuelio
Market Segmentation (by Type)
Cloud Base
Web Based
Market Segmentation (by Application)
Large Enterprises
SMEs
Geographic Segmentation
2025North America (USA, Canada, Mexico)
2025Europe (Germany, UK, France, Russia, Italy, Rest of Europe)
2025Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Rest of Asia-Pacific)
2025South America (Brazil, Argentina, Columbia, Rest of South America)
2025The Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, South Africa, Rest of MEA)
Key Benefits of This Market Research:
2025Industry drivers, restraints, and opportunities covered in the study
2025Neutral perspective on the market performance
2025Recent industry trends and developments
2025Competitive landscape & strategies of key players
2025Potential & niche segments and regions exhibiting promising growth covered
2025Historical, current, and projected market size, in terms of value
2025In-depth analysis of the PR CRM Software Market
2025Overview of the regional outlook of the PR CRM Software Market:
Key Reasons to Buy this Report:
2025Access to date statistics compiled by our researchers. These provide you with historical and forecast data, which is analyzed to tell you why your market is set to change
2025This enables you to anticipate market changes to remain ahead of your competitors
2025You will be able to copy data from the Excel spreadsheet straight into your marketing plans, business presentations, or other strategic documents
2025The concise analysis, clear graph, and table format will enable you to pinpoint the information you require quickly
2025Provision of market value (USD Billion) data for each segment and sub-segment
2025Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market
2025Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region
2025Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled
2025Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players
2025The current as well as the future market outlook of the industry concerning recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions
2025Includes in-depth analysis of the market from various perspectives through Porter
TABLE OF CONTENTS
Table of Contents
1 Research Methodology and Statistical Scope
1.1 Market Definition and Statistical Scope of PR CRM Software
1.2 Key Market Segments
1.2.1 PR CRM Software Segment by Type
1.2.2 PR CRM Software Segment by Application
1.3 Methodology & Sources of Information
1.3.1 Research Methodology
1.3.2 Research Process
1.3.3 Market Breakdown and Data Triangulation
1.3.4 Base Year
1.3.5 Report Assumptions & Caveats
2 PR CRM Software Market Overview
2.1 Global Market Overview
2.2 Market Segment Executive Summary
2.3 Global Market Size by Region
3 PR CRM Software Market Competitive Landscape
3.1 Global PR CRM Software Revenue Market Share by Company (2019-2025)
3.2 PR CRM Software Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Company PR CRM Software Market Size Sites, Area Served, Product Type
3.4 PR CRM Software Market Competitive Situation and Trends
3.4.1 PR CRM Software Market Concentration Rate
3.4.2 Global 5 and 10 Largest PR CRM Software Players Market Share by Revenue
3.4.3 Mergers & Acquisitions, Expansion
4 PR CRM Software Value Chain Analysis
4.1 PR CRM Software Value Chain Analysis
4.2 Midstream Market Analysis
4.3 Downstream Customer Analysis
5 The Development and Dynamics of PR CRM Software Market
5.1 Key Development Trends
5.2 Driving Factors
5.3 Market Challenges
5.4 Market Restraints
5.5 Industry News
5.5.1 Mergers & Acquisitions
5.5.2 Expansions
5.5.3 Collaboration/Supply Contracts
5.6 Industry Policies
6 PR CRM Software Market Segmentation by Type
6.1 Evaluation Matrix of Segment Market Development Potential (Type)
6.2 Global PR CRM Software Market Size Market Share by Type (2019-2025)
6.3 Global PR CRM Software Market Size Growth Rate by Type (2019-2025)
7 PR CRM Software Market Segmentation by Application
7.1 Evaluation Matrix of Segment Market Development Potential (Application)
7.2 Global PR CRM Software Market Size (M USD) by Application (2019-2025)
7.3 Global PR CRM Software Market Size Growth Rate by Application (2019-2025)
8 PR CRM Software Market Segmentation by Region
8.1 Global PR CRM Software Market Size by Region
8.1.1 Global PR CRM Software Market Size by Region
8.1.2 Global PR CRM Software Market Size Market Share by Region
8.2 North America
8.2.1 North America PR CRM Software Market Size by Country
8.2.2 U.S.
8.2.3 Canada
8.2.4 Mexico
8.3 Europe
8.3.1 Europe PR CRM Software Market Size by Country
8.3.2 Germany
8.3.3 France
8.3.4 U.K.
8.3.5 Italy
8.3.6 Russia
8.4 Asia Pacific
8.4.1 Asia Pacific PR CRM Software Market Size by Region
8.4.2 China
8.4.3 Japan
8.4.4 South Korea
8.4.5 India
8.4.6 Southeast Asia
8.5 South America
8.5.1 South America PR CRM Software Market Size by Country
8.5.2 Brazil
8.5.3 Argentina
8.5.4 Columbia
8.6 Middle East and Africa
8.6.1 Middle East and Africa PR CRM Software Market Size by Region
8.6.2 Saudi Arabia
8.6.3 UAE
8.6.4 Egypt
8.6.5 Nigeria
8.6.6 South Africa
9 Key Companies Profile
9.1 Muck Rack
9.1.1 Muck Rack PR CRM Software Basic Information
9.1.2 Muck Rack PR CRM Software Product Overview
9.1.3 Muck Rack PR CRM Software Product Market Performance
9.1.4 Muck Rack PR CRM Software SWOT Analysis
9.1.5 Muck Rack Business Overview
9.1.6 Muck Rack Recent Developments
9.2 Prowly
9.2.1 Prowly PR CRM Software Basic Information
9.2.2 Prowly PR CRM Software Product Overview
9.2.3 Prowly PR CRM Software Product Market Performance
9.2.4 Prowly PR CRM Software SWOT Analysis
9.2.5 Prowly Business Overview
9.2.6 Prowly Recent Developments
9.3 Prezly
9.3.1 Prezly PR CRM Software Basic Information
9.3.2 Prezly PR CRM Software Product Overview
9.3.3 Prezly PR CRM Software Product Market Performance
9.3.4 Prezly PR CRM Software SWOT Analysis
9.3.5 Prezly Business Overview
9.3.6 Prezly Recent Developments
9.4 Prgloo
9.4.1 Prgloo PR CRM Software Basic Information
9.4.2 Prgloo PR CRM Software Product Overview
9.4.3 Prgloo PR CRM Software Product Market Performance
9.4.4 Prgloo Business Overview
9.4.5 Prgloo Recent Developments
9.5 Mynewsdesk
9.5.1 Mynewsdesk PR CRM Software Basic Information
9.5.2 Mynewsdesk PR CRM Software Product Overview
9.5.3 Mynewsdesk PR CRM Software Product Market Performance
9.5.4 Mynewsdesk Business Overview
9.5.5 Mynewsdesk Recent Developments
9.6 Pr.co
9.6.1 Pr.co PR CRM Software Basic Information
9.6.2 Pr.co PR CRM Software Product Overview
9.6.3 Pr.co PR CRM Software Product Market Performance
9.6.4 Pr.co Business Overview
9.6.5 Pr.co Recent Developments
9.7 PressPage
9.7.1 PressPage PR CRM Software Basic Information
9.7.2 PressPage PR CRM Software Product Overview
9.7.3 PressPage PR CRM Software Product Market Performance
9.7.4 PressPage Business Overview
9.7.5 PressPage Recent Developments
9.8 IrisPR
9.8.1 IrisPR PR CRM Software Basic Information
9.8.2 IrisPR PR CRM Software Product Overview
9.8.3 IrisPR PR CRM Software Product Market Performance
9.8.4 IrisPR Business Overview
9.8.5 IrisPR Recent Developments
9.9 Pragmatist
9.9.1 Pragmatist PR CRM Software Basic Information
9.9.2 Pragmatist PR CRM Software Product Overview
9.9.3 Pragmatist PR CRM Software Product Market Performance
9.9.4 Pragmatist Business Overview
9.9.5 Pragmatist Recent Developments
9.10 PR Max
9.10.1 PR Max PR CRM Software Basic Information
9.10.2 PR Max PR CRM Software Product Overview
9.10.3 PR Max PR CRM Software Product Market Performance
9.10.4 PR Max Business Overview
9.10.5 PR Max Recent Developments
9.11 Propel
9.11.1 Propel PR CRM Software Basic Information
9.11.2 Propel PR CRM Software Product Overview
9.11.3 Propel PR CRM Software Product Market Performance
9.11.4 Propel Business Overview
9.11.5 Propel Recent Developments
9.12 Vuelio
9.12.1 Vuelio PR CRM Software Basic Information
9.12.2 Vuelio PR CRM Software Product Overview
9.12.3 Vuelio PR CRM Software Product Market Performance
9.12.4 Vuelio Business Overview
9.12.5 Vuelio Recent Developments
10 PR CRM Software Regional Market Forecast
10.1 Global PR CRM Software Market Size Forecast
10.2 Global PR CRM Software Market Forecast by Region
10.2.1 North America Market Size Forecast by Country
10.2.2 Europe PR CRM Software Market Size Forecast by Country
10.2.3 Asia Pacific PR CRM Software Market Size Forecast by Region
10.2.4 South America PR CRM Software Market Size Forecast by Country
10.2.5 Middle East and Africa Forecasted Consumption of PR CRM Software by Country
11 Forecast Market by Type and by Application (2025-2030)
11.1 Global PR CRM Software Market Forecast by Type (2025-2030)
11.2 Global PR CRM Software Market Forecast by Application (2025-2030)
12 Conclusion and Key Findings
LIST OF TABLES & FIGURES
List of Tables
Table 1. Introduction of the Type
Table 2. Introduction of the Application
Table 3. Market Size (M USD) Segment Executive Summary
Table 4. PR CRM Software Market Size Comparison by Region (M USD)
Table 5. Global PR CRM Software Revenue (M USD) by Company (2019-2025)
Table 6. Global PR CRM Software Revenue Share by Company (2019-2025)
Table 7. Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in PR CRM Software as of 2022)
Table 8. Company PR CRM Software Market Size Sites and Area Served
Table 9. Company PR CRM Software Product Type
Table 10. Global PR CRM Software Company Market Concentration Ratio (CR5 and HHI)
Table 11. Mergers & Acquisitions, Expansion Plans
Table 12. Value Chain Map of PR CRM Software
Table 13. Midstream Market Analysis
Table 14. Downstream Customer Analysis
Table 15. Key Development Trends
Table 16. Driving Factors
Table 17. PR CRM Software Market Challenges
Table 18. Global PR CRM Software Market Size by Type (M USD)
Table 19. Global PR CRM Software Market Size (M USD) by Type (2019-2025)
Table 20. Global PR CRM Software Market Size Share by Type (2019-2025)
Table 21. Global PR CRM Software Market Size Growth Rate by Type (2019-2025)
Table 22. Global PR CRM Software Market Size by Application
Table 23. Global PR CRM Software Market Size by Application (2019-2025) & (M USD)
Table 24. Global PR CRM Software Market Share by Application (2019-2025)
Table 25. Global PR CRM Software Market Size Growth Rate by Application (2019-2025)
Table 26. Global PR CRM Software Market Size by Region (2019-2025) & (M USD)
Table 27. Global PR CRM Software Market Size Market Share by Region (2019-2025)
Table 28. North America PR CRM Software Market Size by Country (2019-2025) & (M USD)
Table 29. Europe PR CRM Software Market Size by Country (2019-2025) & (M USD)
Table 30. Asia Pacific PR CRM Software Market Size by Region (2019-2025) & (M USD)
Table 31. South America PR CRM Software Market Size by Country (2019-2025) & (M USD)
Table 32. Middle East and Africa PR CRM Software Market Size by Region (2019-2025) & (M USD)
Table 33. Muck Rack PR CRM Software Basic Information
Table 34. Muck Rack PR CRM Software Product Overview
Table 35. Muck Rack PR CRM Software Revenue (M USD) and Gross Margin (2019-2025)
Table 36. Muck Rack PR CRM Software SWOT Analysis
Table 37. Muck Rack Business Overview
Table 38. Muck Rack Recent Developments
Table 39. Prowly PR CRM Software Basic Information
Table 40. Prowly PR CRM Software Product Overview
Table 41. Prowly PR CRM Software Revenue (M USD) and Gross Margin (2019-2025)
Table 42. Prowly PR CRM Software SWOT Analysis
Table 43. Prowly Business Overview
Table 44. Prowly Recent Developments
Table 45. Prezly PR CRM Software Basic Information
Table 46. Prezly PR CRM Software Product Overview
Table 47. Prezly PR CRM Software Revenue (M USD) and Gross Margin (2019-2025)
Table 48. Prezly PR CRM Software SWOT Analysis
Table 49. Prezly Business Overview
Table 50. Prezly Recent Developments
Table 51. Prgloo PR CRM Software Basic Information
Table 52. Prgloo PR CRM Software Product Overview
Table 53. Prgloo PR CRM Software Revenue (M USD) and Gross Margin (2019-2025)
Table 54. Prgloo Business Overview
Table 55. Prgloo Recent Developments
Table 56. Mynewsdesk PR CRM Software Basic Information
Table 57. Mynewsdesk PR CRM Software Product Overview
Table 58. Mynewsdesk PR CRM Software Revenue (M USD) and Gross Margin (2019-2025)
Table 59. Mynewsdesk Business Overview
Table 60. Mynewsdesk Recent Developments
Table 61. Pr.co PR CRM Software Basic Information
Table 62. Pr.co PR CRM Software Product Overview
Table 63. Pr.co PR CRM Software Revenue (M USD) and Gross Margin (2019-2025)
Table 64. Pr.co Business Overview
Table 65. Pr.co Recent Developments
Table 66. PressPage PR CRM Software Basic Information
Table 67. PressPage PR CRM Software Product Overview
Table 68. PressPage PR CRM Software Revenue (M USD) and Gross Margin (2019-2025)
Table 69. PressPage Business Overview
Table 70. PressPage Recent Developments
Table 71. IrisPR PR CRM Software Basic Information
Table 72. IrisPR PR CRM Software Product Overview
Table 73. IrisPR PR CRM Software Revenue (M USD) and Gross Margin (2019-2025)
Table 74. IrisPR Business Overview
Table 75. IrisPR Recent Developments
Table 76. Pragmatist PR CRM Software Basic Information
Table 77. Pragmatist PR CRM Software Product Overview
Table 78. Pragmatist PR CRM Software Revenue (M USD) and Gross Margin (2019-2025)
Table 79. Pragmatist Business Overview
Table 80. Pragmatist Recent Developments
Table 81. PR Max PR CRM Software Basic Information
Table 82. PR Max PR CRM Software Product Overview
Table 83. PR Max PR CRM Software Revenue (M USD) and Gross Margin (2019-2025)
Table 84. PR Max Business Overview
Table 85. PR Max Recent Developments
Table 86. Propel PR CRM Software Basic Information
Table 87. Propel PR CRM Software Product Overview
Table 88. Propel PR CRM Software Revenue (M USD) and Gross Margin (2019-2025)
Table 89. Propel Business Overview
Table 90. Propel Recent Developments
Table 91. Vuelio PR CRM Software Basic Information
Table 92. Vuelio PR CRM Software Product Overview
Table 93. Vuelio PR CRM Software Revenue (M USD) and Gross Margin (2019-2025)
Table 94. Vuelio Business Overview
Table 95. Vuelio Recent Developments
Table 96. Global PR CRM Software Market Size Forecast by Region (2025-2030) & (M USD)
Table 97. North America PR CRM Software Market Size Forecast by Country (2025-2030) & (M USD)
Table 98. Europe PR CRM Software Market Size Forecast by Country (2025-2030) & (M USD)
Table 99. Asia Pacific PR CRM Software Market Size Forecast by Region (2025-2030) & (M USD)
Table 100. South America PR CRM Software Market Size Forecast by Country (2025-2030) & (M USD)
Table 101. Middle East and Africa PR CRM Software Market Size Forecast by Country (2025-2030) & (M USD)
Table 102. Global PR CRM Software Market Size Forecast by Type (2025-2030) & (M USD)
Table 103. Global PR CRM Software Market Size Forecast by Application (2025-2030) & (M USD)
List of Figures
Figure 1. Industrial Chain of PR CRM Software
Figure 2. Data Triangulation
Figure 3. Key Caveats
Figure 4. Global PR CRM Software Market Size (M USD), 2019-2030
Figure 5. Global PR CRM Software Market Size (M USD) (2019-2030)
Figure 6. Evaluation Matrix of Segment Market Development Potential (Type)
Figure 7. Evaluation Matrix of Segment Market Development Potential (Application)
Figure 8. Evaluation Matrix of Regional Market Development Potential
Figure 9. PR CRM Software Market Size by Country (M USD)
Figure 10. Global PR CRM Software Revenue Share by Company in 2023
Figure 11. PR CRM Software Market Share by Company Type (Tier 1, Tier 2 and Tier 3): 2023
Figure 12. The Global 5 and 10 Largest Players: Market Share by PR CRM Software Revenue in 2023
Figure 13. Evaluation Matrix of Segment Market Development Potential (Type)
Figure 14. Global PR CRM Software Market Share by Type
Figure 15. Market Size Share of PR CRM Software by Type (2019-2025)
Figure 16. Market Size Market Share of PR CRM Software by Type in 2022
Figure 17. Global PR CRM Software Market Size Growth Rate by Type (2019-2025)
Figure 18. Evaluation Matrix of Segment Market Development Potential (Application)
Figure 19. Global PR CRM Software Market Share by Application
Figure 20. Global PR CRM Software Market Share by Application (2019-2025)
Figure 21. Global PR CRM Software Market Share by Application in 2022
Figure 22. Global PR CRM Software Market Size Growth Rate by Application (2019-2025)
Figure 23. Global PR CRM Software Market Size Market Share by Region (2019-2025)
Figure 24. North America PR CRM Software Market Size and Growth Rate (2019-2025) & (M USD)
Figure 25. North America PR CRM Software Market Size Market Share by Country in 2023
Figure 26. U.S. PR CRM Software Market Size and Growth Rate (2019-2025) & (M USD)
Figure 27. Canada PR CRM Software Market Size (M USD) and Growth Rate (2019-2025)
Figure 28. Mexico PR CRM Software Market Size (Units) and Growth Rate (2019-2025)
Figure 29. Europe PR CRM Software Market Size and Growth Rate (2019-2025) & (M USD)
Figure 30. Europe PR CRM Software Market Size Market Share by Country in 2023
Figure 31. Germany PR CRM Software Market Size and Growth Rate (2019-2025) & (M USD)
Figure 32. France PR CRM Software Market Size and Growth Rate (2019-2025) & (M USD)
Figure 33. U.K. PR CRM Software Market Size and Growth Rate (2019-2025) & (M USD)
Figure 34. Italy PR CRM Software Market Size and Growth Rate (2019-2025) & (M USD)
Figure 35. Russia PR CRM Software Market Size and Growth Rate (2019-2025) & (M USD)
Figure 36. Asia Pacific PR CRM Software Market Size and Growth Rate (M USD)
Figure 37. Asia Pacific PR CRM Software Market Size Market Share by Region in 2023
Figure 38. China PR CRM Software Market Size and Growth Rate (2019-2025) & (M USD)
Figure 39. Japan PR CRM Software Market Size and Growth Rate (2019-2025) & (M USD)
Figure 40. South Korea PR CRM Software Market Size and Growth Rate (2019-2025) & (M USD)
Figure 41. India PR CRM Software Market Size and Growth Rate (2019-2025) & (M USD)
Figure 42. Southeast Asia PR CRM Software Market Size and Growth Rate (2019-2025) & (M USD)
Figure 43. South America PR CRM Software Market Size and Growth Rate (M USD)
Figure 44. South America PR CRM Software Market Size Market Share by Country in 2023
Figure 45. Brazil PR CRM Software Market Size and Growth Rate (2019-2025) & (M USD)
Figure 46. Argentina PR CRM Software Market Size and Growth Rate (2019-2025) & (M USD)
Figure 47. Columbia PR CRM Software Market Size and Growth Rate (2019-2025) & (M USD)
Figure 48. Middle East and Africa PR CRM Software Market Size and Growth Rate (M USD)
Figure 49. Middle East and Africa PR CRM Software Market Size Market Share by Region in 2023
Figure 50. Saudi Arabia PR CRM Software Market Size and Growth Rate (2019-2025) & (M USD)
Figure 51. UAE PR CRM Software Market Size and Growth Rate (2019-2025) & (M USD)
Figure 52. Egypt PR CRM Software Market Size and Growth Rate (2019-2025) & (M USD)
Figure 53. Nigeria PR CRM Software Market Size and Growth Rate (2019-2025) & (M USD)
Figure 54. South Africa PR CRM Software Market Size and Growth Rate (2019-2025) & (M USD)
Figure 55. Global PR CRM Software Market Size Forecast by Value (2019-2030) & (M USD)
Figure 56. Global PR CRM Software Market Share Forecast by Type (2025-2030)
Figure 57. Global PR CRM Software Market Share Forecast by Application (2025-2030)
