Report Overview
Mobile advertising is a form of internet advertising which specifically targets users on mobile phones and other mobile devices.
The global Mobile Advertising market size was estimated at USD 49760 million in 2023 and is projected to reach USD 289256.11 million by 2032, exhibiting a CAGR of 21.60% during the forecast period.
North America Mobile Advertising market size was estimated at USD 18211.62 million in 2023, at a CAGR of 18.51% during the forecast period of 2025 through 2032.
This report provides a deep insight into the global Mobile Advertising market covering all its essential aspects. This ranges from a macro overview of the market to micro details of the market size, competitive landscape, development trend, niche market, key market drivers and challenges, SWOT analysis, value chain analysis, etc.
The analysis helps the reader to shape the competition within the industries and strategies for the competitive environment to enhance the potential profit. Furthermore, it provides a simple framework for evaluating and accessing the position of the business organization. The report structure also focuses on the competitive landscape of the Global Mobile Advertising Market, this report introduces in detail the market share, market performance, product situation, operation situation, etc. of the main players, which helps the readers in the industry to identify the main competitors and deeply understand the competition pattern of the market.
In a word, this report is a must-read for industry players, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Mobile Advertising market in any manner.
Global Mobile Advertising Market: Market Segmentation Analysis
The research report includes specific segments by region (country), manufacturers, Type, and Application. Market segmentation creates subsets of a market based on product type, end-user or application, Geographic, and other factors. By understanding the market segments, the decision-maker can leverage this targeting in the product, sales, and marketing strategies. Market segments can power your product development cycles by informing how you create product offerings for different segments.
Key Company
Applovin Corporation
Avazu
Chartboost
Facebook
Flurry
Google
InMobi
Matomy Media Group
Millennial Media
Smaato
GoWide
InMobi
Mobvista
AdColony
Yeahmobi
PassionTeck
Google
GumGum
Digital Turbine
Global Wide Media
Leadbolt
Moloco
Adperio
Liftoff
Criteo
Twitter
UnityAds
Apple Search Ads
Tapjoy
Market Segmentation (by Type)
Content Delivery
Reporting and Analytics Solutions
Campaign Solutions
Integrated Solutions
Mobile Proximity Solution
Others
Market Segmentation (by Application)
Banking & Financial Services
Fast Moving Consumer Goods (FMCG) Sector
Healthcare Sector
Media and Entertainment Sector
Telecommunication & IT Sector
Media and Entertainment
Others
Geographic Segmentation
North America (USA, Canada, Mexico)
Europe (Germany, UK, France, Russia, Italy, Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Rest of Asia-Pacific)
South America (Brazil, Argentina, Columbia, Rest of South America)
The Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, South Africa, Rest of MEA)
Key Benefits of This Market Research:
Industry drivers, restraints, and opportunities covered in the study
Neutral perspective on the market performance
Recent industry trends and developments
Competitive landscape & strategies of key players
Potential & niche segments and regions exhibiting promising growth covered
Historical, current, and projected market size, in terms of value
In-depth analysis of the Mobile Advertising Market
Overview of the regional outlook of the Mobile Advertising Market:
Key Reasons to Buy this Report:
Access to date statistics compiled by our researchers. These provide you with historical and forecast data, which is analyzed to tell you why your market is set to change
This enables you to anticipate market changes to remain ahead of your competitors
You will be able to copy data from the Excel spreadsheet straight into your marketing plans, business presentations, or other strategic documents
The concise analysis, clear graph, and table format will enable you to pinpoint the information you require quickly
Provision of market value data for each segment and sub-segment
Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market
Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region
Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled
Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players
The current as well as the future market outlook of the industry concerning recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions
Includes in-depth analysis of the market from various perspectives through Porter
TABLE OF CONTENTS
Table of Contents
1 Research Methodology and Statistical Scope
1.1 Market Definition and Statistical Scope of Mobile Advertising
1.2 Key Market Segments
1.2.1 Mobile Advertising Segment by Type
1.2.2 Mobile Advertising Segment by Application
1.3 Methodology & Sources of Information
1.3.1 Research Methodology
1.3.2 Research Process
1.3.3 Market Breakdown and Data Triangulation
1.3.4 Base Year
1.3.5 Report Assumptions & Caveats
2 Mobile Advertising Market Overview
2.1 Global Market Overview
2.2 Market Segment Executive Summary
2.3 Global Market Size by Region
3 Mobile Advertising Market Competitive Landscape
3.1 Global Mobile Advertising Revenue Market Share by Company (2019-2025)
3.2 Mobile Advertising Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Company Mobile Advertising Market Size Sites, Area Served, Product Type
3.4 Mobile Advertising Market Competitive Situation and Trends
3.4.1 Mobile Advertising Market Concentration Rate
3.4.2 Global 5 and 10 Largest Mobile Advertising Players Market Share by Revenue
3.4.3 Mergers & Acquisitions, Expansion
4 Mobile Advertising Value Chain Analysis
4.1 Mobile Advertising Value Chain Analysis
4.2 Midstream Market Analysis
4.3 Downstream Customer Analysis
5 The Development and Dynamics of Mobile Advertising Market
5.1 Key Development Trends
5.2 Driving Factors
5.3 Market Challenges
5.4 Market Restraints
5.5 Industry News
5.5.1 Mergers & Acquisitions
5.5.2 Expansions
5.5.3 Collaboration/Supply Contracts
5.6 Industry Policies
6 Mobile Advertising Market Segmentation by Type
6.1 Evaluation Matrix of Segment Market Development Potential (Type)
6.2 Global Mobile Advertising Market Size Market Share by Type (2019-2025)
6.3 Global Mobile Advertising Market Size Growth Rate by Type (2019-2025)
7 Mobile Advertising Market Segmentation by Application
7.1 Evaluation Matrix of Segment Market Development Potential (Application)
7.2 Global Mobile Advertising Market Size (M USD) by Application (2019-2025)
7.3 Global Mobile Advertising Market Size Growth Rate by Application (2019-2025)
8 Mobile Advertising Market Segmentation by Region
8.1 Global Mobile Advertising Market Size by Region
8.1.1 Global Mobile Advertising Market Size by Region
8.1.2 Global Mobile Advertising Market Size Market Share by Region
8.2 North America
8.2.1 North America Mobile Advertising Market Size by Country
8.2.2 U.S.
8.2.3 Canada
8.2.4 Mexico
8.3 Europe
8.3.1 Europe Mobile Advertising Market Size by Country
8.3.2 Germany
8.3.3 France
8.3.4 U.K.
8.3.5 Italy
8.3.6 Russia
8.4 Asia Pacific
8.4.1 Asia Pacific Mobile Advertising Market Size by Region
8.4.2 China
8.4.3 Japan
8.4.4 South Korea
8.4.5 India
8.4.6 Southeast Asia
8.5 South America
8.5.1 South America Mobile Advertising Market Size by Country
8.5.2 Brazil
8.5.3 Argentina
8.5.4 Columbia
8.6 Middle East and Africa
8.6.1 Middle East and Africa Mobile Advertising Market Size by Region
8.6.2 Saudi Arabia
8.6.3 UAE
8.6.4 Egypt
8.6.5 Nigeria
8.6.6 South Africa
9 Key Companies Profile
9.1 Applovin Corporation
9.1.1 Applovin Corporation Mobile Advertising Basic Information
9.1.2 Applovin Corporation Mobile Advertising Product Overview
9.1.3 Applovin Corporation Mobile Advertising Product Market Performance
9.1.4 Applovin Corporation Mobile Advertising SWOT Analysis
9.1.5 Applovin Corporation Business Overview
9.1.6 Applovin Corporation Recent Developments
9.2 Avazu
9.2.1 Avazu Mobile Advertising Basic Information
9.2.2 Avazu Mobile Advertising Product Overview
9.2.3 Avazu Mobile Advertising Product Market Performance
9.2.4 Avazu Mobile Advertising SWOT Analysis
9.2.5 Avazu Business Overview
9.2.6 Avazu Recent Developments
9.3 Chartboost
9.3.1 Chartboost Mobile Advertising Basic Information
9.3.2 Chartboost Mobile Advertising Product Overview
9.3.3 Chartboost Mobile Advertising Product Market Performance
9.3.4 Chartboost Mobile Advertising SWOT Analysis
9.3.5 Chartboost Business Overview
9.3.6 Chartboost Recent Developments
9.4 Facebook
9.4.1 Facebook Mobile Advertising Basic Information
9.4.2 Facebook Mobile Advertising Product Overview
9.4.3 Facebook Mobile Advertising Product Market Performance
9.4.4 Facebook Business Overview
9.4.5 Facebook Recent Developments
9.5 Flurry
9.5.1 Flurry Mobile Advertising Basic Information
9.5.2 Flurry Mobile Advertising Product Overview
9.5.3 Flurry Mobile Advertising Product Market Performance
9.5.4 Flurry Business Overview
9.5.5 Flurry Recent Developments
9.6 Google
9.6.1 Google Mobile Advertising Basic Information
9.6.2 Google Mobile Advertising Product Overview
9.6.3 Google Mobile Advertising Product Market Performance
9.6.4 Google Business Overview
9.6.5 Google Recent Developments
9.7 InMobi
9.7.1 InMobi Mobile Advertising Basic Information
9.7.2 InMobi Mobile Advertising Product Overview
9.7.3 InMobi Mobile Advertising Product Market Performance
9.7.4 InMobi Business Overview
9.7.5 InMobi Recent Developments
9.8 Matomy Media Group
9.8.1 Matomy Media Group Mobile Advertising Basic Information
9.8.2 Matomy Media Group Mobile Advertising Product Overview
9.8.3 Matomy Media Group Mobile Advertising Product Market Performance
9.8.4 Matomy Media Group Business Overview
9.8.5 Matomy Media Group Recent Developments
9.9 Millennial Media
9.9.1 Millennial Media Mobile Advertising Basic Information
9.9.2 Millennial Media Mobile Advertising Product Overview
9.9.3 Millennial Media Mobile Advertising Product Market Performance
9.9.4 Millennial Media Business Overview
9.9.5 Millennial Media Recent Developments
9.10 Smaato
9.10.1 Smaato Mobile Advertising Basic Information
9.10.2 Smaato Mobile Advertising Product Overview
9.10.3 Smaato Mobile Advertising Product Market Performance
9.10.4 Smaato Business Overview
9.10.5 Smaato Recent Developments
9.11 GoWide
9.11.1 GoWide Mobile Advertising Basic Information
9.11.2 GoWide Mobile Advertising Product Overview
9.11.3 GoWide Mobile Advertising Product Market Performance
9.11.4 GoWide Business Overview
9.11.5 GoWide Recent Developments
9.12 InMobi
9.12.1 InMobi Mobile Advertising Basic Information
9.12.2 InMobi Mobile Advertising Product Overview
9.12.3 InMobi Mobile Advertising Product Market Performance
9.12.4 InMobi Business Overview
9.12.5 InMobi Recent Developments
9.13 Mobvista
9.13.1 Mobvista Mobile Advertising Basic Information
9.13.2 Mobvista Mobile Advertising Product Overview
9.13.3 Mobvista Mobile Advertising Product Market Performance
9.13.4 Mobvista Business Overview
9.13.5 Mobvista Recent Developments
9.14 AdColony
9.14.1 AdColony Mobile Advertising Basic Information
9.14.2 AdColony Mobile Advertising Product Overview
9.14.3 AdColony Mobile Advertising Product Market Performance
9.14.4 AdColony Business Overview
9.14.5 AdColony Recent Developments
9.15 Yeahmobi
9.15.1 Yeahmobi Mobile Advertising Basic Information
9.15.2 Yeahmobi Mobile Advertising Product Overview
9.15.3 Yeahmobi Mobile Advertising Product Market Performance
9.15.4 Yeahmobi Business Overview
9.15.5 Yeahmobi Recent Developments
9.16 PassionTeck
9.16.1 PassionTeck Mobile Advertising Basic Information
9.16.2 PassionTeck Mobile Advertising Product Overview
9.16.3 PassionTeck Mobile Advertising Product Market Performance
9.16.4 PassionTeck Business Overview
9.16.5 PassionTeck Recent Developments
9.17 Google
9.17.1 Google Mobile Advertising Basic Information
9.17.2 Google Mobile Advertising Product Overview
9.17.3 Google Mobile Advertising Product Market Performance
9.17.4 Google Business Overview
9.17.5 Google Recent Developments
9.18 GumGum
9.18.1 GumGum Mobile Advertising Basic Information
9.18.2 GumGum Mobile Advertising Product Overview
9.18.3 GumGum Mobile Advertising Product Market Performance
9.18.4 GumGum Business Overview
9.18.5 GumGum Recent Developments
9.19 Digital Turbine
9.19.1 Digital Turbine Mobile Advertising Basic Information
9.19.2 Digital Turbine Mobile Advertising Product Overview
9.19.3 Digital Turbine Mobile Advertising Product Market Performance
9.19.4 Digital Turbine Business Overview
9.19.5 Digital Turbine Recent Developments
9.20 Global Wide Media
9.20.1 Global Wide Media Mobile Advertising Basic Information
9.20.2 Global Wide Media Mobile Advertising Product Overview
9.20.3 Global Wide Media Mobile Advertising Product Market Performance
9.20.4 Global Wide Media Business Overview
9.20.5 Global Wide Media Recent Developments
9.21 Leadbolt
9.21.1 Leadbolt Mobile Advertising Basic Information
9.21.2 Leadbolt Mobile Advertising Product Overview
9.21.3 Leadbolt Mobile Advertising Product Market Performance
9.21.4 Leadbolt Business Overview
9.21.5 Leadbolt Recent Developments
9.22 Moloco
9.22.1 Moloco Mobile Advertising Basic Information
9.22.2 Moloco Mobile Advertising Product Overview
9.22.3 Moloco Mobile Advertising Product Market Performance
9.22.4 Moloco Business Overview
9.22.5 Moloco Recent Developments
9.23 Adperio
9.23.1 Adperio Mobile Advertising Basic Information
9.23.2 Adperio Mobile Advertising Product Overview
9.23.3 Adperio Mobile Advertising Product Market Performance
9.23.4 Adperio Business Overview
9.23.5 Adperio Recent Developments
9.24 Liftoff
9.24.1 Liftoff Mobile Advertising Basic Information
9.24.2 Liftoff Mobile Advertising Product Overview
9.24.3 Liftoff Mobile Advertising Product Market Performance
9.24.4 Liftoff Business Overview
9.24.5 Liftoff Recent Developments
9.25 Criteo
9.25.1 Criteo Mobile Advertising Basic Information
9.25.2 Criteo Mobile Advertising Product Overview
9.25.3 Criteo Mobile Advertising Product Market Performance
9.25.4 Criteo Business Overview
9.25.5 Criteo Recent Developments
9.26 Twitter
9.26.1 Twitter Mobile Advertising Basic Information
9.26.2 Twitter Mobile Advertising Product Overview
9.26.3 Twitter Mobile Advertising Product Market Performance
9.26.4 Twitter Business Overview
9.26.5 Twitter Recent Developments
9.27 UnityAds
9.27.1 UnityAds Mobile Advertising Basic Information
9.27.2 UnityAds Mobile Advertising Product Overview
9.27.3 UnityAds Mobile Advertising Product Market Performance
9.27.4 UnityAds Business Overview
9.27.5 UnityAds Recent Developments
9.28 Apple Search Ads
9.28.1 Apple Search Ads Mobile Advertising Basic Information
9.28.2 Apple Search Ads Mobile Advertising Product Overview
9.28.3 Apple Search Ads Mobile Advertising Product Market Performance
9.28.4 Apple Search Ads Business Overview
9.28.5 Apple Search Ads Recent Developments
9.29 Tapjoy
9.29.1 Tapjoy Mobile Advertising Basic Information
9.29.2 Tapjoy Mobile Advertising Product Overview
9.29.3 Tapjoy Mobile Advertising Product Market Performance
9.29.4 Tapjoy Business Overview
9.29.5 Tapjoy Recent Developments
10 Mobile Advertising Regional Market Forecast
10.1 Global Mobile Advertising Market Size Forecast
10.2 Global Mobile Advertising Market Forecast by Region
10.2.1 North America Market Size Forecast by Country
10.2.2 Europe Mobile Advertising Market Size Forecast by Country
10.2.3 Asia Pacific Mobile Advertising Market Size Forecast by Region
10.2.4 South America Mobile Advertising Market Size Forecast by Country
10.2.5 Middle East and Africa Forecasted Consumption of Mobile Advertising by Country
11 Forecast Market by Type and by Application (2025-2032)
11.1 Global Mobile Advertising Market Forecast by Type (2025-2032)
11.2 Global Mobile Advertising Market Forecast by Application (2025-2032)
12 Conclusion and Key Findings
LIST OF TABLES & FIGURES
List of Tables
Table 1. Introduction of the Type
Table 2. Introduction of the Application
Table 3. Market Size (M USD) Segment Executive Summary
Table 4. Mobile Advertising Market Size Comparison by Region (M USD)
Table 5. Global Mobile Advertising Revenue (M USD) by Company (2019-2025)
Table 6. Global Mobile Advertising Revenue Share by Company (2019-2025)
Table 7. Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Mobile Advertising as of 2022)
Table 8. Company Mobile Advertising Market Size Sites and Area Served
Table 9. Company Mobile Advertising Product Type
Table 10. Global Mobile Advertising Company Market Concentration Ratio (CR5 and HHI)
Table 11. Mergers & Acquisitions, Expansion Plans
Table 12. Value Chain Map of Mobile Advertising
Table 13. Midstream Market Analysis
Table 14. Downstream Customer Analysis
Table 15. Key Development Trends
Table 16. Driving Factors
Table 17. Mobile Advertising Market Challenges
Table 18. Global Mobile Advertising Market Size by Type (M USD)
Table 19. Global Mobile Advertising Market Size (M USD) by Type (2019-2025)
Table 20. Global Mobile Advertising Market Size Share by Type (2019-2025)
Table 21. Global Mobile Advertising Market Size Growth Rate by Type (2019-2025)
Table 22. Global Mobile Advertising Market Size by Application
Table 23. Global Mobile Advertising Market Size by Application (2019-2025) & (M USD)
Table 24. Global Mobile Advertising Market Share by Application (2019-2025)
Table 25. Global Mobile Advertising Market Size Growth Rate by Application (2019-2025)
Table 26. Global Mobile Advertising Market Size by Region (2019-2025) & (M USD)
Table 27. Global Mobile Advertising Market Size Market Share by Region (2019-2025)
Table 28. North America Mobile Advertising Market Size by Country (2019-2025) & (M USD)
Table 29. Europe Mobile Advertising Market Size by Country (2019-2025) & (M USD)
Table 30. Asia Pacific Mobile Advertising Market Size by Region (2019-2025) & (M USD)
Table 31. South America Mobile Advertising Market Size by Country (2019-2025) & (M USD)
Table 32. Middle East and Africa Mobile Advertising Market Size by Region (2019-2025) & (M USD)
Table 33. Applovin Corporation Mobile Advertising Basic Information
Table 34. Applovin Corporation Mobile Advertising Product Overview
Table 35. Applovin Corporation Mobile Advertising Revenue (M USD) and Gross Margin (2019-2025)
Table 36. Applovin Corporation Mobile Advertising SWOT Analysis
Table 37. Applovin Corporation Business Overview
Table 38. Applovin Corporation Recent Developments
Table 39. Avazu Mobile Advertising Basic Information
Table 40. Avazu Mobile Advertising Product Overview
Table 41. Avazu Mobile Advertising Revenue (M USD) and Gross Margin (2019-2025)
Table 42. Avazu Mobile Advertising SWOT Analysis
Table 43. Avazu Business Overview
Table 44. Avazu Recent Developments
Table 45. Chartboost Mobile Advertising Basic Information
Table 46. Chartboost Mobile Advertising Product Overview
Table 47. Chartboost Mobile Advertising Revenue (M USD) and Gross Margin (2019-2025)
Table 48. Chartboost Mobile Advertising SWOT Analysis
Table 49. Chartboost Business Overview
Table 50. Chartboost Recent Developments
Table 51. Facebook Mobile Advertising Basic Information
Table 52. Facebook Mobile Advertising Product Overview
Table 53. Facebook Mobile Advertising Revenue (M USD) and Gross Margin (2019-2025)
Table 54. Facebook Business Overview
Table 55. Facebook Recent Developments
Table 56. Flurry Mobile Advertising Basic Information
Table 57. Flurry Mobile Advertising Product Overview
Table 58. Flurry Mobile Advertising Revenue (M USD) and Gross Margin (2019-2025)
Table 59. Flurry Business Overview
Table 60. Flurry Recent Developments
Table 61. Google Mobile Advertising Basic Information
Table 62. Google Mobile Advertising Product Overview
Table 63. Google Mobile Advertising Revenue (M USD) and Gross Margin (2019-2025)
Table 64. Google Business Overview
Table 65. Google Recent Developments
Table 66. InMobi Mobile Advertising Basic Information
Table 67. InMobi Mobile Advertising Product Overview
Table 68. InMobi Mobile Advertising Revenue (M USD) and Gross Margin (2019-2025)
Table 69. InMobi Business Overview
Table 70. InMobi Recent Developments
Table 71. Matomy Media Group Mobile Advertising Basic Information
Table 72. Matomy Media Group Mobile Advertising Product Overview
Table 73. Matomy Media Group Mobile Advertising Revenue (M USD) and Gross Margin (2019-2025)
Table 74. Matomy Media Group Business Overview
Table 75. Matomy Media Group Recent Developments
Table 76. Millennial Media Mobile Advertising Basic Information
Table 77. Millennial Media Mobile Advertising Product Overview
Table 78. Millennial Media Mobile Advertising Revenue (M USD) and Gross Margin (2019-2025)
Table 79. Millennial Media Business Overview
Table 80. Millennial Media Recent Developments
Table 81. Smaato Mobile Advertising Basic Information
Table 82. Smaato Mobile Advertising Product Overview
Table 83. Smaato Mobile Advertising Revenue (M USD) and Gross Margin (2019-2025)
Table 84. Smaato Business Overview
Table 85. Smaato Recent Developments
Table 86. GoWide Mobile Advertising Basic Information
Table 87. GoWide Mobile Advertising Product Overview
Table 88. GoWide Mobile Advertising Revenue (M USD) and Gross Margin (2019-2025)
Table 89. GoWide Business Overview
Table 90. GoWide Recent Developments
Table 91. InMobi Mobile Advertising Basic Information
Table 92. InMobi Mobile Advertising Product Overview
Table 93. InMobi Mobile Advertising Revenue (M USD) and Gross Margin (2019-2025)
Table 94. InMobi Business Overview
Table 95. InMobi Recent Developments
Table 96. Mobvista Mobile Advertising Basic Information
Table 97. Mobvista Mobile Advertising Product Overview
Table 98. Mobvista Mobile Advertising Revenue (M USD) and Gross Margin (2019-2025)
Table 99. Mobvista Business Overview
Table 100. Mobvista Recent Developments
Table 101. AdColony Mobile Advertising Basic Information
Table 102. AdColony Mobile Advertising Product Overview
Table 103. AdColony Mobile Advertising Revenue (M USD) and Gross Margin (2019-2025)
Table 104. AdColony Business Overview
Table 105. AdColony Recent Developments
Table 106. Yeahmobi Mobile Advertising Basic Information
Table 107. Yeahmobi Mobile Advertising Product Overview
Table 108. Yeahmobi Mobile Advertising Revenue (M USD) and Gross Margin (2019-2025)
Table 109. Yeahmobi Business Overview
Table 110. Yeahmobi Recent Developments
Table 111. PassionTeck Mobile Advertising Basic Information
Table 112. PassionTeck Mobile Advertising Product Overview
Table 113. PassionTeck Mobile Advertising Revenue (M USD) and Gross Margin (2019-2025)
Table 114. PassionTeck Business Overview
Table 115. PassionTeck Recent Developments
Table 116. Google Mobile Advertising Basic Information
Table 117. Google Mobile Advertising Product Overview
Table 118. Google Mobile Advertising Revenue (M USD) and Gross Margin (2019-2025)
Table 119. Google Business Overview
Table 120. Google Recent Developments
Table 121. GumGum Mobile Advertising Basic Information
Table 122. GumGum Mobile Advertising Product Overview
Table 123. GumGum Mobile Advertising Revenue (M USD) and Gross Margin (2019-2025)
Table 124. GumGum Business Overview
Table 125. GumGum Recent Developments
Table 126. Digital Turbine Mobile Advertising Basic Information
Table 127. Digital Turbine Mobile Advertising Product Overview
Table 128. Digital Turbine Mobile Advertising Revenue (M USD) and Gross Margin (2019-2025)
Table 129. Digital Turbine Business Overview
Table 130. Digital Turbine Recent Developments
Table 131. Global Wide Media Mobile Advertising Basic Information
Table 132. Global Wide Media Mobile Advertising Product Overview
Table 133. Global Wide Media Mobile Advertising Revenue (M USD) and Gross Margin (2019-2025)
Table 134. Global Wide Media Business Overview
Table 135. Global Wide Media Recent Developments
Table 136. Leadbolt Mobile Advertising Basic Information
Table 137. Leadbolt Mobile Advertising Product Overview
Table 138. Leadbolt Mobile Advertising Revenue (M USD) and Gross Margin (2019-2025)
Table 139. Leadbolt Business Overview
Table 140. Leadbolt Recent Developments
Table 141. Moloco Mobile Advertising Basic Information
Table 142. Moloco Mobile Advertising Product Overview
Table 143. Moloco Mobile Advertising Revenue (M USD) and Gross Margin (2019-2025)
Table 144. Moloco Business Overview
Table 145. Moloco Recent Developments
Table 146. Adperio Mobile Advertising Basic Information
Table 147. Adperio Mobile Advertising Product Overview
Table 148. Adperio Mobile Advertising Revenue (M USD) and Gross Margin (2019-2025)
Table 149. Adperio Business Overview
Table 150. Adperio Recent Developments
Table 151. Liftoff Mobile Advertising Basic Information
Table 152. Liftoff Mobile Advertising Product Overview
Table 153. Liftoff Mobile Advertising Revenue (M USD) and Gross Margin (2019-2025)
Table 154. Liftoff Business Overview
Table 155. Liftoff Recent Developments
Table 156. Criteo Mobile Advertising Basic Information
Table 157. Criteo Mobile Advertising Product Overview
Table 158. Criteo Mobile Advertising Revenue (M USD) and Gross Margin (2019-2025)
Table 159. Criteo Business Overview
Table 160. Criteo Recent Developments
Table 161. Twitter Mobile Advertising Basic Information
Table 162. Twitter Mobile Advertising Product Overview
Table 163. Twitter Mobile Advertising Revenue (M USD) and Gross Margin (2019-2025)
Table 164. Twitter Business Overview
Table 165. Twitter Recent Developments
Table 166. UnityAds Mobile Advertising Basic Information
Table 167. UnityAds Mobile Advertising Product Overview
Table 168. UnityAds Mobile Advertising Revenue (M USD) and Gross Margin (2019-2025)
Table 169. UnityAds Business Overview
Table 170. UnityAds Recent Developments
Table 171. Apple Search Ads Mobile Advertising Basic Information
Table 172. Apple Search Ads Mobile Advertising Product Overview
Table 173. Apple Search Ads Mobile Advertising Revenue (M USD) and Gross Margin (2019-2025)
Table 174. Apple Search Ads Business Overview
Table 175. Apple Search Ads Recent Developments
Table 176. Tapjoy Mobile Advertising Basic Information
Table 177. Tapjoy Mobile Advertising Product Overview
Table 178. Tapjoy Mobile Advertising Revenue (M USD) and Gross Margin (2019-2025)
Table 179. Tapjoy Business Overview
Table 180. Tapjoy Recent Developments
Table 181. Global Mobile Advertising Market Size Forecast by Region (2025-2032) & (M USD)
Table 182. North America Mobile Advertising Market Size Forecast by Country (2025-2032) & (M USD)
Table 183. Europe Mobile Advertising Market Size Forecast by Country (2025-2032) & (M USD)
Table 184. Asia Pacific Mobile Advertising Market Size Forecast by Region (2025-2032) & (M USD)
Table 185. South America Mobile Advertising Market Size Forecast by Country (2025-2032) & (M USD)
Table 186. Middle East and Africa Mobile Advertising Market Size Forecast by Country (2025-2032) & (M USD)
Table 187. Global Mobile Advertising Market Size Forecast by Type (2025-2032) & (M USD)
Table 188. Global Mobile Advertising Market Size Forecast by Application (2025-2032) & (M USD)
List of Figures
Figure 1. Industrial Chain of Mobile Advertising
Figure 2. Data Triangulation
Figure 3. Key Caveats
Figure 4. Global Mobile Advertising Market Size (M USD), 2019-2032
Figure 5. Global Mobile Advertising Market Size (M USD) (2019-2032)
Figure 6. Evaluation Matrix of Segment Market Development Potential (Type)
Figure 7. Evaluation Matrix of Segment Market Development Potential (Application)
Figure 8. Evaluation Matrix of Regional Market Development Potential
Figure 9. Mobile Advertising Market Size by Country (M USD)
Figure 10. Global Mobile Advertising Revenue Share by Company in 2023
Figure 11. Mobile Advertising Market Share by Company Type (Tier 1, Tier 2 and Tier 3): 2023
Figure 12. The Global 5 and 10 Largest Players: Market Share by Mobile Advertising Revenue in 2023
Figure 13. Evaluation Matrix of Segment Market Development Potential (Type)
Figure 14. Global Mobile Advertising Market Share by Type
Figure 15. Market Size Share of Mobile Advertising by Type (2019-2025)
Figure 16. Market Size Market Share of Mobile Advertising by Type in 2022
Figure 17. Global Mobile Advertising Market Size Growth Rate by Type (2019-2025)
Figure 18. Evaluation Matrix of Segment Market Development Potential (Application)
Figure 19. Global Mobile Advertising Market Share by Application
Figure 20. Global Mobile Advertising Market Share by Application (2019-2025)
Figure 21. Global Mobile Advertising Market Share by Application in 2022
Figure 22. Global Mobile Advertising Market Size Growth Rate by Application (2019-2025)
Figure 23. Global Mobile Advertising Market Size Market Share by Region (2019-2025)
Figure 24. North America Mobile Advertising Market Size and Growth Rate (2019-2025) & (M USD)
Figure 25. North America Mobile Advertising Market Size Market Share by Country in 2023
Figure 26. U.S. Mobile Advertising Market Size and Growth Rate (2019-2025) & (M USD)
Figure 27. Canada Mobile Advertising Market Size (M USD) and Growth Rate (2019-2025)
Figure 28. Mexico Mobile Advertising Market Size (Units) and Growth Rate (2019-2025)
Figure 29. Europe Mobile Advertising Market Size and Growth Rate (2019-2025) & (M USD)
Figure 30. Europe Mobile Advertising Market Size Market Share by Country in 2023
Figure 31. Germany Mobile Advertising Market Size and Growth Rate (2019-2025) & (M USD)
Figure 32. France Mobile Advertising Market Size and Growth Rate (2019-2025) & (M USD)
Figure 33. U.K. Mobile Advertising Market Size and Growth Rate (2019-2025) & (M USD)
Figure 34. Italy Mobile Advertising Market Size and Growth Rate (2019-2025) & (M USD)
Figure 35. Russia Mobile Advertising Market Size and Growth Rate (2019-2025) & (M USD)
Figure 36. Asia Pacific Mobile Advertising Market Size and Growth Rate (M USD)
Figure 37. Asia Pacific Mobile Advertising Market Size Market Share by Region in 2023
Figure 38. China Mobile Advertising Market Size and Growth Rate (2019-2025) & (M USD)
Figure 39. Japan Mobile Advertising Market Size and Growth Rate (2019-2025) & (M USD)
Figure 40. South Korea Mobile Advertising Market Size and Growth Rate (2019-2025) & (M USD)
Figure 41. India Mobile Advertising Market Size and Growth Rate (2019-2025) & (M USD)
Figure 42. Southeast Asia Mobile Advertising Market Size and Growth Rate (2019-2025) & (M USD)
Figure 43. South America Mobile Advertising Market Size and Growth Rate (M USD)
Figure 44. South America Mobile Advertising Market Size Market Share by Country in 2023
Figure 45. Brazil Mobile Advertising Market Size and Growth Rate (2019-2025) & (M USD)
Figure 46. Argentina Mobile Advertising Market Size and Growth Rate (2019-2025) & (M USD)
Figure 47. Columbia Mobile Advertising Market Size and Growth Rate (2019-2025) & (M USD)
Figure 48. Middle East and Africa Mobile Advertising Market Size and Growth Rate (M USD)
Figure 49. Middle East and Africa Mobile Advertising Market Size Market Share by Region in 2023
Figure 50. Saudi Arabia Mobile Advertising Market Size and Growth Rate (2019-2025) & (M USD)
Figure 51. UAE Mobile Advertising Market Size and Growth Rate (2019-2025) & (M USD)
Figure 52. Egypt Mobile Advertising Market Size and Growth Rate (2019-2025) & (M USD)
Figure 53. Nigeria Mobile Advertising Market Size and Growth Rate (2019-2025) & (M USD)
Figure 54. South Africa Mobile Advertising Market Size and Growth Rate (2019-2025) & (M USD)
Figure 55. Global Mobile Advertising Market Size Forecast by Value (2019-2032) & (M USD)
Figure 56. Global Mobile Advertising Market Share Forecast by Type (2025-2032)
Figure 57. Global Mobile Advertising Market Share Forecast by Application (2025-2032)
