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Influencer Market, Global Outlook and Forecast 2025-2032

Influencer Market, Global Outlook and Forecast 2025-2032

  • Category:Energy and Natural Resources
  • Published on : 10 March 2025
  • Pages :103
  • Formats:
  • Report Code:24MRES-8035334
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Best Price: $2600

Report Overview

Influencer Marketing Software is designed to help companies identify and contact social media influencers who have authority in their given industry.

The global Influencer market size was estimated at USD 6501.80 million in 2023 and is projected to reach USD 22872.53 million by 2032, exhibiting a CAGR of 15.00% during the forecast period.

North America Influencer market size was estimated at USD 2157.84 million in 2023, at a CAGR of 12.86% during the forecast period of 2025 through 2032.

This report provides a deep insight into the global Influencer market covering all its essential aspects. This ranges from a macro overview of the market to micro details of the market size, competitive landscape, development trend, niche market, key market drivers and challenges, SWOT analysis, value chain analysis, etc.

The analysis helps the reader to shape the competition within the industries and strategies for the competitive environment to enhance the potential profit. Furthermore, it provides a simple framework for evaluating and accessing the position of the business organization. The report structure also focuses on the competitive landscape of the Global Influencer Market, this report introduces in detail the market share, market performance, product situation, operation situation, etc. of the main players, which helps the readers in the industry to identify the main competitors and deeply understand the competition pattern of the market.
In a word, this report is a must-read for industry players, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Influencer market in any manner.
Global Influencer Market: Market Segmentation Analysis
The research report includes specific segments by region (country), manufacturers, Type, and Application. Market segmentation creates subsets of a market based on product type, end-user or application, Geographic, and other factors. By understanding the market segments, the decision-maker can leverage this targeting in the product, sales, and marketing strategies. Market segments can power your product development cycles by informing how you create product offerings for different segments.
Key Company
BuzzSumo (Brandwatch)
Mention
Marketwired (West)
Buzzstream
Olapic
TrendKite
Traackr
GroupHigh
Meltwater
Agility PR Solutions
Cision

Market Segmentation (by Type)
On-Premises
Cloud Based

Market Segmentation (by Application)
Large Enterprises
SMEs

Geographic Segmentation
• North America (USA, Canada, Mexico)
• Europe (Germany, UK, France, Russia, Italy, Rest of Europe)
• Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Rest of Asia-Pacific)
• South America (Brazil, Argentina, Columbia, Rest of South America)
• The Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, South Africa, Rest of MEA)

Key Benefits of This Market Research:
• Industry drivers, restraints, and opportunities covered in the study
• Neutral perspective on the market performance
• Recent industry trends and developments
• Competitive landscape & strategies of key players
• Potential & niche segments and regions exhibiting promising growth covered
• Historical, current, and projected market size, in terms of value
• In-depth analysis of the Influencer Market
• Overview of the regional outlook of the Influencer Market:

Key Reasons to Buy this Report:
• Access to date statistics compiled by our researchers. These provide you with historical and forecast data, which is analyzed to tell you why your market is set to change
• This enables you to anticipate market changes to remain ahead of your competitors
• You will be able to copy data from the Excel spreadsheet straight into your marketing plans, business presentations, or other strategic documents
• The concise analysis, clear graph, and table format will enable you to pinpoint the information you require quickly
• Provision of market value data for each segment and sub-segment
• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market
• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region
• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled
• Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players
• The current as well as the future market outlook of the industry concerning recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions
• Includes in-depth analysis of the market from various perspectives through Porter’s five forces analysis
• Provides insight into the market through Value Chain
• Market dynamics scenario, along with growth opportunities of the market in the years to come
• 6-month post-sales analyst support
Customization of the Report
In case of any queries or customization requirements, please connect with our sales team, who will ensure that your requirements are met.
Chapter Outline
Chapter 1 mainly introduces the statistical scope of the report, market division standards, and market research methods.

Chapter 2 is an executive summary of different market segments (by region, product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the Influencer Market and its likely evolution in the short to mid-term, and long term.

Chapter 3 makes a detailed analysis of the market's competitive landscape of the market and provides the market share, capacity, output, price, latest development plan, merger, and acquisition information of the main manufacturers in the market.

Chapter 4 is the analysis of the whole market industrial chain, including the upstream and downstream of the industry, as well as Porter's five forces analysis.

Chapter 5 introduces the latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.

Chapter 6 provides the analysis of various market segments according to product types, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 7 provides the analysis of various market segments according to application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 8 provides a quantitative analysis of the market size and development potential of each region from the consumer side and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.

Chapter 9 shares the main producing countries of Influencer, their output value, profit level, regional supply, production capacity layout, etc. from the supply side.

Chapter 10 introduces the basic situation of the main companies in the market in detail, including product sales revenue, sales volume, price, gross profit margin, market share, product introduction, recent development, etc.

Chapter 11 provides a quantitative analysis of the market size and development potential of each region during the forecast period.

Chapter 12 provides a quantitative analysis of the market size and development potential of each market segment during the forecast period.

Chapter 13 is the main points and conclusions of the report.

TABLE OF CONTENTS

Table of Contents
1 Research Methodology and Statistical Scope
1.1 Market Definition and Statistical Scope of Influencer
1.2 Key Market Segments
1.2.1 Influencer Segment by Type
1.2.2 Influencer Segment by Application
1.3 Methodology & Sources of Information
1.3.1 Research Methodology
1.3.2 Research Process
1.3.3 Market Breakdown and Data Triangulation
1.3.4 Base Year
1.3.5 Report Assumptions & Caveats
2 Influencer Market Overview
2.1 Global Market Overview
2.2 Market Segment Executive Summary
2.3 Global Market Size by Region
3 Influencer Market Competitive Landscape
3.1 Global Influencer Revenue Market Share by Company (2019-2025)
3.2 Influencer Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Company Influencer Market Size Sites, Area Served, Product Type
3.4 Influencer Market Competitive Situation and Trends
3.4.1 Influencer Market Concentration Rate
3.4.2 Global 5 and 10 Largest Influencer Players Market Share by Revenue
3.4.3 Mergers & Acquisitions, Expansion
4 Influencer Value Chain Analysis
4.1 Influencer Value Chain Analysis
4.2 Midstream Market Analysis
4.3 Downstream Customer Analysis
5 The Development and Dynamics of Influencer Market
5.1 Key Development Trends
5.2 Driving Factors
5.3 Market Challenges
5.4 Market Restraints
5.5 Industry News
5.5.1 Mergers & Acquisitions
5.5.2 Expansions
5.5.3 Collaboration/Supply Contracts
5.6 Industry Policies
6 Influencer Market Segmentation by Type
6.1 Evaluation Matrix of Segment Market Development Potential (Type)
6.2 Global Influencer Market Size Market Share by Type (2019-2025)
6.3 Global Influencer Market Size Growth Rate by Type (2019-2025)
7 Influencer Market Segmentation by Application
7.1 Evaluation Matrix of Segment Market Development Potential (Application)
7.2 Global Influencer Market Size (M USD) by Application (2019-2025)
7.3 Global Influencer Market Size Growth Rate by Application (2019-2025)
8 Influencer Market Segmentation by Region
8.1 Global Influencer Market Size by Region
8.1.1 Global Influencer Market Size by Region
8.1.2 Global Influencer Market Size Market Share by Region
8.2 North America
8.2.1 North America Influencer Market Size by Country
8.2.2 U.S.
8.2.3 Canada
8.2.4 Mexico
8.3 Europe
8.3.1 Europe Influencer Market Size by Country
8.3.2 Germany
8.3.3 France
8.3.4 U.K.
8.3.5 Italy
8.3.6 Russia
8.4 Asia Pacific
8.4.1 Asia Pacific Influencer Market Size by Region
8.4.2 China
8.4.3 Japan
8.4.4 South Korea
8.4.5 India
8.4.6 Southeast Asia
8.5 South America
8.5.1 South America Influencer Market Size by Country
8.5.2 Brazil
8.5.3 Argentina
8.5.4 Columbia
8.6 Middle East and Africa
8.6.1 Middle East and Africa Influencer Market Size by Region
8.6.2 Saudi Arabia
8.6.3 UAE
8.6.4 Egypt
8.6.5 Nigeria
8.6.6 South Africa
9 Key Companies Profile
9.1 BuzzSumo (Brandwatch)
9.1.1 BuzzSumo (Brandwatch) Influencer Basic Information
9.1.2 BuzzSumo (Brandwatch) Influencer Product Overview
9.1.3 BuzzSumo (Brandwatch) Influencer Product Market Performance
9.1.4 BuzzSumo (Brandwatch) Influencer SWOT Analysis
9.1.5 BuzzSumo (Brandwatch) Business Overview
9.1.6 BuzzSumo (Brandwatch) Recent Developments
9.2 Mention
9.2.1 Mention Influencer Basic Information
9.2.2 Mention Influencer Product Overview
9.2.3 Mention Influencer Product Market Performance
9.2.4 Mention Influencer SWOT Analysis
9.2.5 Mention Business Overview
9.2.6 Mention Recent Developments
9.3 Marketwired (West)
9.3.1 Marketwired (West) Influencer Basic Information
9.3.2 Marketwired (West) Influencer Product Overview
9.3.3 Marketwired (West) Influencer Product Market Performance
9.3.4 Marketwired (West) Influencer SWOT Analysis
9.3.5 Marketwired (West) Business Overview
9.3.6 Marketwired (West) Recent Developments
9.4 Buzzstream
9.4.1 Buzzstream Influencer Basic Information
9.4.2 Buzzstream Influencer Product Overview
9.4.3 Buzzstream Influencer Product Market Performance
9.4.4 Buzzstream Business Overview
9.4.5 Buzzstream Recent Developments
9.5 Olapic
9.5.1 Olapic Influencer Basic Information
9.5.2 Olapic Influencer Product Overview
9.5.3 Olapic Influencer Product Market Performance
9.5.4 Olapic Business Overview
9.5.5 Olapic Recent Developments
9.6 TrendKite
9.6.1 TrendKite Influencer Basic Information
9.6.2 TrendKite Influencer Product Overview
9.6.3 TrendKite Influencer Product Market Performance
9.6.4 TrendKite Business Overview
9.6.5 TrendKite Recent Developments
9.7 Traackr
9.7.1 Traackr Influencer Basic Information
9.7.2 Traackr Influencer Product Overview
9.7.3 Traackr Influencer Product Market Performance
9.7.4 Traackr Business Overview
9.7.5 Traackr Recent Developments
9.8 GroupHigh
9.8.1 GroupHigh Influencer Basic Information
9.8.2 GroupHigh Influencer Product Overview
9.8.3 GroupHigh Influencer Product Market Performance
9.8.4 GroupHigh Business Overview
9.8.5 GroupHigh Recent Developments
9.9 Meltwater
9.9.1 Meltwater Influencer Basic Information
9.9.2 Meltwater Influencer Product Overview
9.9.3 Meltwater Influencer Product Market Performance
9.9.4 Meltwater Business Overview
9.9.5 Meltwater Recent Developments
9.10 Agility PR Solutions
9.10.1 Agility PR Solutions Influencer Basic Information
9.10.2 Agility PR Solutions Influencer Product Overview
9.10.3 Agility PR Solutions Influencer Product Market Performance
9.10.4 Agility PR Solutions Business Overview
9.10.5 Agility PR Solutions Recent Developments
9.11 Cision
9.11.1 Cision Influencer Basic Information
9.11.2 Cision Influencer Product Overview
9.11.3 Cision Influencer Product Market Performance
9.11.4 Cision Business Overview
9.11.5 Cision Recent Developments
10 Influencer Regional Market Forecast
10.1 Global Influencer Market Size Forecast
10.2 Global Influencer Market Forecast by Region
10.2.1 North America Market Size Forecast by Country
10.2.2 Europe Influencer Market Size Forecast by Country
10.2.3 Asia Pacific Influencer Market Size Forecast by Region
10.2.4 South America Influencer Market Size Forecast by Country
10.2.5 Middle East and Africa Forecasted Consumption of Influencer by Country
11 Forecast Market by Type and by Application (2025-2032)
11.1 Global Influencer Market Forecast by Type (2025-2032)
11.2 Global Influencer Market Forecast by Application (2025-2032)
12 Conclusion and Key Findings

LIST OF TABLES & FIGURES

List of Tables
Table 1. Introduction of the Type
Table 2. Introduction of the Application
Table 3. Market Size (M USD) Segment Executive Summary
Table 4. Influencer Market Size Comparison by Region (M USD)
Table 5. Global Influencer Revenue (M USD) by Company (2019-2025)
Table 6. Global Influencer Revenue Share by Company (2019-2025)
Table 7. Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Influencer as of 2022)
Table 8. Company Influencer Market Size Sites and Area Served
Table 9. Company Influencer Product Type
Table 10. Global Influencer Company Market Concentration Ratio (CR5 and HHI)
Table 11. Mergers & Acquisitions, Expansion Plans
Table 12. Value Chain Map of Influencer
Table 13. Midstream Market Analysis
Table 14. Downstream Customer Analysis
Table 15. Key Development Trends
Table 16. Driving Factors
Table 17. Influencer Market Challenges
Table 18. Global Influencer Market Size by Type (M USD)
Table 19. Global Influencer Market Size (M USD) by Type (2019-2025)
Table 20. Global Influencer Market Size Share by Type (2019-2025)
Table 21. Global Influencer Market Size Growth Rate by Type (2019-2025)
Table 22. Global Influencer Market Size by Application
Table 23. Global Influencer Market Size by Application (2019-2025) & (M USD)
Table 24. Global Influencer Market Share by Application (2019-2025)
Table 25. Global Influencer Market Size Growth Rate by Application (2019-2025)
Table 26. Global Influencer Market Size by Region (2019-2025) & (M USD)
Table 27. Global Influencer Market Size Market Share by Region (2019-2025)
Table 28. North America Influencer Market Size by Country (2019-2025) & (M USD)
Table 29. Europe Influencer Market Size by Country (2019-2025) & (M USD)
Table 30. Asia Pacific Influencer Market Size by Region (2019-2025) & (M USD)
Table 31. South America Influencer Market Size by Country (2019-2025) & (M USD)
Table 32. Middle East and Africa Influencer Market Size by Region (2019-2025) & (M USD)
Table 33. BuzzSumo (Brandwatch) Influencer Basic Information
Table 34. BuzzSumo (Brandwatch) Influencer Product Overview
Table 35. BuzzSumo (Brandwatch) Influencer Revenue (M USD) and Gross Margin (2019-2025)
Table 36. BuzzSumo (Brandwatch) Influencer SWOT Analysis
Table 37. BuzzSumo (Brandwatch) Business Overview
Table 38. BuzzSumo (Brandwatch) Recent Developments
Table 39. Mention Influencer Basic Information
Table 40. Mention Influencer Product Overview
Table 41. Mention Influencer Revenue (M USD) and Gross Margin (2019-2025)
Table 42. Mention Influencer SWOT Analysis
Table 43. Mention Business Overview
Table 44. Mention Recent Developments
Table 45. Marketwired (West) Influencer Basic Information
Table 46. Marketwired (West) Influencer Product Overview
Table 47. Marketwired (West) Influencer Revenue (M USD) and Gross Margin (2019-2025)
Table 48. Marketwired (West) Influencer SWOT Analysis
Table 49. Marketwired (West) Business Overview
Table 50. Marketwired (West) Recent Developments
Table 51. Buzzstream Influencer Basic Information
Table 52. Buzzstream Influencer Product Overview
Table 53. Buzzstream Influencer Revenue (M USD) and Gross Margin (2019-2025)
Table 54. Buzzstream Business Overview
Table 55. Buzzstream Recent Developments
Table 56. Olapic Influencer Basic Information
Table 57. Olapic Influencer Product Overview
Table 58. Olapic Influencer Revenue (M USD) and Gross Margin (2019-2025)
Table 59. Olapic Business Overview
Table 60. Olapic Recent Developments
Table 61. TrendKite Influencer Basic Information
Table 62. TrendKite Influencer Product Overview
Table 63. TrendKite Influencer Revenue (M USD) and Gross Margin (2019-2025)
Table 64. TrendKite Business Overview
Table 65. TrendKite Recent Developments
Table 66. Traackr Influencer Basic Information
Table 67. Traackr Influencer Product Overview
Table 68. Traackr Influencer Revenue (M USD) and Gross Margin (2019-2025)
Table 69. Traackr Business Overview
Table 70. Traackr Recent Developments
Table 71. GroupHigh Influencer Basic Information
Table 72. GroupHigh Influencer Product Overview
Table 73. GroupHigh Influencer Revenue (M USD) and Gross Margin (2019-2025)
Table 74. GroupHigh Business Overview
Table 75. GroupHigh Recent Developments
Table 76. Meltwater Influencer Basic Information
Table 77. Meltwater Influencer Product Overview
Table 78. Meltwater Influencer Revenue (M USD) and Gross Margin (2019-2025)
Table 79. Meltwater Business Overview
Table 80. Meltwater Recent Developments
Table 81. Agility PR Solutions Influencer Basic Information
Table 82. Agility PR Solutions Influencer Product Overview
Table 83. Agility PR Solutions Influencer Revenue (M USD) and Gross Margin (2019-2025)
Table 84. Agility PR Solutions Business Overview
Table 85. Agility PR Solutions Recent Developments
Table 86. Cision Influencer Basic Information
Table 87. Cision Influencer Product Overview
Table 88. Cision Influencer Revenue (M USD) and Gross Margin (2019-2025)
Table 89. Cision Business Overview
Table 90. Cision Recent Developments
Table 91. Global Influencer Market Size Forecast by Region (2025-2032) & (M USD)
Table 92. North America Influencer Market Size Forecast by Country (2025-2032) & (M USD)
Table 93. Europe Influencer Market Size Forecast by Country (2025-2032) & (M USD)
Table 94. Asia Pacific Influencer Market Size Forecast by Region (2025-2032) & (M USD)
Table 95. South America Influencer Market Size Forecast by Country (2025-2032) & (M USD)
Table 96. Middle East and Africa Influencer Market Size Forecast by Country (2025-2032) & (M USD)
Table 97. Global Influencer Market Size Forecast by Type (2025-2032) & (M USD)
Table 98. Global Influencer Market Size Forecast by Application (2025-2032) & (M USD)
List of Figures
Figure 1. Industrial Chain of Influencer
Figure 2. Data Triangulation
Figure 3. Key Caveats
Figure 4. Global Influencer Market Size (M USD), 2019-2032
Figure 5. Global Influencer Market Size (M USD) (2019-2032)
Figure 6. Evaluation Matrix of Segment Market Development Potential (Type)
Figure 7. Evaluation Matrix of Segment Market Development Potential (Application)
Figure 8. Evaluation Matrix of Regional Market Development Potential
Figure 9. Influencer Market Size by Country (M USD)
Figure 10. Global Influencer Revenue Share by Company in 2023
Figure 11. Influencer Market Share by Company Type (Tier 1, Tier 2 and Tier 3): 2023
Figure 12. The Global 5 and 10 Largest Players: Market Share by Influencer Revenue in 2023
Figure 13. Evaluation Matrix of Segment Market Development Potential (Type)
Figure 14. Global Influencer Market Share by Type
Figure 15. Market Size Share of Influencer by Type (2019-2025)
Figure 16. Market Size Market Share of Influencer by Type in 2022
Figure 17. Global Influencer Market Size Growth Rate by Type (2019-2025)
Figure 18. Evaluation Matrix of Segment Market Development Potential (Application)
Figure 19. Global Influencer Market Share by Application
Figure 20. Global Influencer Market Share by Application (2019-2025)
Figure 21. Global Influencer Market Share by Application in 2022
Figure 22. Global Influencer Market Size Growth Rate by Application (2019-2025)
Figure 23. Global Influencer Market Size Market Share by Region (2019-2025)
Figure 24. North America Influencer Market Size and Growth Rate (2019-2025) & (M USD)
Figure 25. North America Influencer Market Size Market Share by Country in 2023
Figure 26. U.S. Influencer Market Size and Growth Rate (2019-2025) & (M USD)
Figure 27. Canada Influencer Market Size (M USD) and Growth Rate (2019-2025)
Figure 28. Mexico Influencer Market Size (Units) and Growth Rate (2019-2025)
Figure 29. Europe Influencer Market Size and Growth Rate (2019-2025) & (M USD)
Figure 30. Europe Influencer Market Size Market Share by Country in 2023
Figure 31. Germany Influencer Market Size and Growth Rate (2019-2025) & (M USD)
Figure 32. France Influencer Market Size and Growth Rate (2019-2025) & (M USD)
Figure 33. U.K. Influencer Market Size and Growth Rate (2019-2025) & (M USD)
Figure 34. Italy Influencer Market Size and Growth Rate (2019-2025) & (M USD)
Figure 35. Russia Influencer Market Size and Growth Rate (2019-2025) & (M USD)
Figure 36. Asia Pacific Influencer Market Size and Growth Rate (M USD)
Figure 37. Asia Pacific Influencer Market Size Market Share by Region in 2023
Figure 38. China Influencer Market Size and Growth Rate (2019-2025) & (M USD)
Figure 39. Japan Influencer Market Size and Growth Rate (2019-2025) & (M USD)
Figure 40. South Korea Influencer Market Size and Growth Rate (2019-2025) & (M USD)
Figure 41. India Influencer Market Size and Growth Rate (2019-2025) & (M USD)
Figure 42. Southeast Asia Influencer Market Size and Growth Rate (2019-2025) & (M USD)
Figure 43. South America Influencer Market Size and Growth Rate (M USD)
Figure 44. South America Influencer Market Size Market Share by Country in 2023
Figure 45. Brazil Influencer Market Size and Growth Rate (2019-2025) & (M USD)
Figure 46. Argentina Influencer Market Size and Growth Rate (2019-2025) & (M USD)
Figure 47. Columbia Influencer Market Size and Growth Rate (2019-2025) & (M USD)
Figure 48. Middle East and Africa Influencer Market Size and Growth Rate (M USD)
Figure 49. Middle East and Africa Influencer Market Size Market Share by Region in 2023
Figure 50. Saudi Arabia Influencer Market Size and Growth Rate (2019-2025) & (M USD)
Figure 51. UAE Influencer Market Size and Growth Rate (2019-2025) & (M USD)
Figure 52. Egypt Influencer Market Size and Growth Rate (2019-2025) & (M USD)
Figure 53. Nigeria Influencer Market Size and Growth Rate (2019-2025) & (M USD)
Figure 54. South Africa Influencer Market Size and Growth Rate (2019-2025) & (M USD)
Figure 55. Global Influencer Market Size Forecast by Value (2019-2032) & (M USD)
Figure 56. Global Influencer Market Share Forecast by Type (2025-2032)
Figure 57. Global Influencer Market Share Forecast by Application (2025-2032)

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