The term ?Ad Tech,? which is short for advertising technology, broadly refers to different types of analytics and digital tools used in the context of advertising. Discussions about ad tech often revolve around the extensive and complex systems used to direct advertising to individuals and specific target audiences.
This report aims to provide a comprehensive presentation of the global market for Ad Tech, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Ad Tech. This report contains market size and forecasts of Ad Tech in global, including the following market information:
Global Ad Tech Market Revenue, 2018-2023, 2024-2032, ($ millions)
Global top five companies in 2022 (%)
The global Ad Tech market was valued at US$ million in 2022 and is projected to reach US$ million by 2029, at a CAGR of % during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
The U.S. Market is Estimated at $ Million in 2022, While China is to reach $ Million.
Web-Based Segment to Reach $ Million by 2029, with a % CAGR in next six years.
The global key manufacturers of Ad Tech include Facebook, Google, Amazon, Verizon, AT&T and Comcast, Adobe, Salesforce, Oracle and The Trade Desk, etc. in 2022, the global top five players have a share approximately % in terms of revenue.
We surveyed the Ad Tech companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Ad Tech Market, by Type, 2018-2023, 2024-2032 ($ millions)
Global Ad Tech Market Segment Percentages, by Type, 2022 (%)
Web-Based
Cloud-Based
On-Premise
Global Ad Tech Market, by Application, 2018-2023, 2024-2032 ($ millions)
Global Ad Tech Market Segment Percentages, by Application, 2022 (%)
Large Enterprises
Small and Medium-sized Enterprises (SMEs)
Global Ad Tech Market, By Region and Country, 2018-2023, 2024-2032 ($ Millions)
Global Ad Tech Market Segment Percentages, By Region and Country, 2022 (%)
North America
US
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Benelux
Rest of Europe
Asia
China
Japan
South Korea
Southeast Asia
India
Rest of Asia
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Turkey
Israel
Saudi Arabia
UAE
Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Ad Tech revenues in global market, 2018-2023 (estimated), ($ millions)
Key companies Ad Tech revenues share in global market, 2022 (%)
Further, the report presents profiles of competitors in the market, key players include:
Facebook
Google
Amazon
Verizon
AT&T and Comcast
Adobe
Salesforce
Oracle
The Trade Desk
Criteo
Telaria
Outline of Major Chapters:
Chapter 1: Introduces the definition of Ad Tech, market overview.
Chapter 2: Global Ad Tech market size in revenue.
Chapter 3: Detailed analysis of Ad Tech company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Ad Tech in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.
TABLE OF CONTENTS
1 Introduction to Research & Analysis Reports
1.1 Ad Tech Market Definition
1.2 Market Segments
1.2.1 Market by Type
1.2.2 Market by Application
1.3 Global Ad Tech Market Overview
1.4 Features & Benefits of This Report
1.5 Methodology & Sources of Information
1.5.1 Research Methodology
1.5.2 Research Process
1.5.3 Base Year
1.5.4 Report Assumptions & Caveats
2 Global Ad Tech Overall Market Size
2.1 Global Ad Tech Market Size: 2022 VS 2032
2.2 Global Ad Tech Market Size, Prospects & Forecasts: 2018-2032
2.3 Key Market Trends, Opportunity, Drivers and Restraints
2.3.1 Market Opportunities & Trends
2.3.2 Market Drivers
2.3.3 Market Restraints
3 Company Landscape
3.1 Top Ad Tech Players in Global Market
3.2 Top Global Ad Tech Companies Ranked by Revenue
3.3 Global Ad Tech Revenue by Companies
3.4 Top 3 and Top 5 Ad Tech Companies in Global Market, by Revenue in 2022
3.5 Global Companies Ad Tech Product Type
3.6 Tier 1, Tier 2 and Tier 3 Ad Tech Players in Global Market
3.6.1 List of Global Tier 1 Ad Tech Companies
3.6.2 List of Global Tier 2 and Tier 3 Ad Tech Companies
4 Market Sights by Product
4.1 Overview
4.1.1 By Type - Global Ad Tech Market Size Markets, 2022 & 2032
4.1.2 Web-Based
4.1.3 Cloud-Based
4.1.4 On-Premise
4.2 By Type - Global Ad Tech Revenue & Forecasts
4.2.1 By Type - Global Ad Tech Revenue, 2018-2023
4.2.2 By Type - Global Ad Tech Revenue, 2024-2032
4.2.3 By Type - Global Ad Tech Revenue Market Share, 2018-2032
5 Sights by Application
5.1 Overview
5.1.1 By Application - Global Ad Tech Market Size, 2022 & 2032
5.1.2 Large Enterprises
5.1.3 Small and Medium-sized Enterprises (SMEs)
5.2 By Application - Global Ad Tech Revenue & Forecasts
5.2.1 By Application - Global Ad Tech Revenue, 2018-2023
5.2.2 By Application - Global Ad Tech Revenue, 2024-2032
5.2.3 By Application - Global Ad Tech Revenue Market Share, 2018-2032
6 Sights by Region
6.1 By Region - Global Ad Tech Market Size, 2022 & 2032
6.2 By Region - Global Ad Tech Revenue & Forecasts
6.2.1 By Region - Global Ad Tech Revenue, 2018-2023
6.2.2 By Region - Global Ad Tech Revenue, 2024-2032
6.2.3 By Region - Global Ad Tech Revenue Market Share, 2018-2032
6.3 North America
6.3.1 By Country - North America Ad Tech Revenue, 2018-2032
6.3.2 US Ad Tech Market Size, 2018-2032
6.3.3 Canada Ad Tech Market Size, 2018-2032
6.3.4 Mexico Ad Tech Market Size, 2018-2032
6.4 Europe
6.4.1 By Country - Europe Ad Tech Revenue, 2018-2032
6.4.2 Germany Ad Tech Market Size, 2018-2032
6.4.3 France Ad Tech Market Size, 2018-2032
6.4.4 U.K. Ad Tech Market Size, 2018-2032
6.4.5 Italy Ad Tech Market Size, 2018-2032
6.4.6 Russia Ad Tech Market Size, 2018-2032
6.4.7 Nordic Countries Ad Tech Market Size, 2018-2032
6.4.8 Benelux Ad Tech Market Size, 2018-2032
6.5 Asia
6.5.1 By Region - Asia Ad Tech Revenue, 2018-2032
6.5.2 China Ad Tech Market Size, 2018-2032
6.5.3 Japan Ad Tech Market Size, 2018-2032
6.5.4 South Korea Ad Tech Market Size, 2018-2032
6.5.5 Southeast Asia Ad Tech Market Size, 2018-2032
6.5.6 India Ad Tech Market Size, 2018-2032
6.6 South America
6.6.1 By Country - South America Ad Tech Revenue, 2018-2032
6.6.2 Brazil Ad Tech Market Size, 2018-2032
6.6.3 Argentina Ad Tech Market Size, 2018-2032
6.7 Middle East & Africa
6.7.1 By Country - Middle East & Africa Ad Tech Revenue, 2018-2032
6.7.2 Turkey Ad Tech Market Size, 2018-2032
6.7.3 Israel Ad Tech Market Size, 2018-2032
6.7.4 Saudi Arabia Ad Tech Market Size, 2018-2032
6.7.5 UAE Ad Tech Market Size, 2018-2032
7 Ad Tech Companies Profiles
7.1 Facebook
7.1.1 Facebook Company Summary
7.1.2 Facebook Business Overview
7.1.3 Facebook Ad Tech Major Product Offerings
7.1.4 Facebook Ad Tech Revenue in Global Market (2018-2023)
7.1.5 Facebook Key News & Latest Developments
7.2 Google
7.2.1 Google Company Summary
7.2.2 Google Business Overview
7.2.3 Google Ad Tech Major Product Offerings
7.2.4 Google Ad Tech Revenue in Global Market (2018-2023)
7.2.5 Google Key News & Latest Developments
7.3 Amazon
7.3.1 Amazon Company Summary
7.3.2 Amazon Business Overview
7.3.3 Amazon Ad Tech Major Product Offerings
7.3.4 Amazon Ad Tech Revenue in Global Market (2018-2023)
7.3.5 Amazon Key News & Latest Developments
7.4 Verizon
7.4.1 Verizon Company Summary
7.4.2 Verizon Business Overview
7.4.3 Verizon Ad Tech Major Product Offerings
7.4.4 Verizon Ad Tech Revenue in Global Market (2018-2023)
7.4.5 Verizon Key News & Latest Developments
7.5 AT&T and Comcast
7.5.1 AT&T and Comcast Company Summary
7.5.2 AT&T and Comcast Business Overview
7.5.3 AT&T and Comcast Ad Tech Major Product Offerings
7.5.4 AT&T and Comcast Ad Tech Revenue in Global Market (2018-2023)
7.5.5 AT&T and Comcast Key News & Latest Developments
7.6 Adobe
7.6.1 Adobe Company Summary
7.6.2 Adobe Business Overview
7.6.3 Adobe Ad Tech Major Product Offerings
7.6.4 Adobe Ad Tech Revenue in Global Market (2018-2023)
7.6.5 Adobe Key News & Latest Developments
7.7 Salesforce
7.7.1 Salesforce Company Summary
7.7.2 Salesforce Business Overview
7.7.3 Salesforce Ad Tech Major Product Offerings
7.7.4 Salesforce Ad Tech Revenue in Global Market (2018-2023)
7.7.5 Salesforce Key News & Latest Developments
7.8 Oracle
7.8.1 Oracle Company Summary
7.8.2 Oracle Business Overview
7.8.3 Oracle Ad Tech Major Product Offerings
7.8.4 Oracle Ad Tech Revenue in Global Market (2018-2023)
7.8.5 Oracle Key News & Latest Developments
7.9 The Trade Desk
7.9.1 The Trade Desk Company Summary
7.9.2 The Trade Desk Business Overview
7.9.3 The Trade Desk Ad Tech Major Product Offerings
7.9.4 The Trade Desk Ad Tech Revenue in Global Market (2018-2023)
7.9.5 The Trade Desk Key News & Latest Developments
7.10 Criteo
7.10.1 Criteo Company Summary
7.10.2 Criteo Business Overview
7.10.3 Criteo Ad Tech Major Product Offerings
7.10.4 Criteo Ad Tech Revenue in Global Market (2018-2023)
7.10.5 Criteo Key News & Latest Developments
7.11 Telaria
7.11.1 Telaria Company Summary
7.11.2 Telaria Business Overview
7.11.3 Telaria Ad Tech Major Product Offerings
7.11.4 Telaria Ad Tech Revenue in Global Market (2018-2023)
7.11.5 Telaria Key News & Latest Developments
8 Conclusion
9 Appendix
9.1 Note
9.2 Examples of Clients
9.3 Disclaimer
LIST OF TABLES & FIGURES
List of Tables
Table 1. Ad Tech Market Opportunities & Trends in Global Market
Table 2. Ad Tech Market Drivers in Global Market
Table 3. Ad Tech Market Restraints in Global Market
Table 4. Key Players of Ad Tech in Global Market
Table 5. Top Ad Tech Players in Global Market, Ranking by Revenue (2022)
Table 6. Global Ad Tech Revenue by Companies, (US$, Mn), 2018-2023
Table 7. Global Ad Tech Revenue Share by Companies, 2018-2023
Table 8. Global Companies Ad Tech Product Type
Table 9. List of Global Tier 1 Ad Tech Companies, Revenue (US$, Mn) in 2022 and Market Share
Table 10. List of Global Tier 2 and Tier 3 Ad Tech Companies, Revenue (US$, Mn) in 2022 and Market Share
Table 11. By Type ? Global Ad Tech Revenue, (US$, Mn), 2022 & 2032
Table 12. By Type - Ad Tech Revenue in Global (US$, Mn), 2018-2023
Table 13. By Type - Ad Tech Revenue in Global (US$, Mn), 2024-2032
Table 14. By Application ? Global Ad Tech Revenue, (US$, Mn), 2022 & 2032
Table 15. By Application - Ad Tech Revenue in Global (US$, Mn), 2018-2023
Table 16. By Application - Ad Tech Revenue in Global (US$, Mn), 2024-2032
Table 17. By Region ? Global Ad Tech Revenue, (US$, Mn), 2022 & 2032
Table 18. By Region - Global Ad Tech Revenue (US$, Mn), 2018-2023
Table 19. By Region - Global Ad Tech Revenue (US$, Mn), 2024-2032
Table 20. By Country - North America Ad Tech Revenue, (US$, Mn), 2018-2023
Table 21. By Country - North America Ad Tech Revenue, (US$, Mn), 2024-2032
Table 22. By Country - Europe Ad Tech Revenue, (US$, Mn), 2018-2023
Table 23. By Country - Europe Ad Tech Revenue, (US$, Mn), 2024-2032
Table 24. By Region - Asia Ad Tech Revenue, (US$, Mn), 2018-2023
Table 25. By Region - Asia Ad Tech Revenue, (US$, Mn), 2024-2032
Table 26. By Country - South America Ad Tech Revenue, (US$, Mn), 2018-2023
Table 27. By Country - South America Ad Tech Revenue, (US$, Mn), 2024-2032
Table 28. By Country - Middle East & Africa Ad Tech Revenue, (US$, Mn), 2018-2023
Table 29. By Country - Middle East & Africa Ad Tech Revenue, (US$, Mn), 2024-2032
Table 30. Facebook Company Summary
Table 31. Facebook Ad Tech Product Offerings
Table 32. Facebook Ad Tech Revenue (US$, Mn) & (2018-2023)
Table 33. Facebook Key News & Latest Developments
Table 34. Google Company Summary
Table 35. Google Ad Tech Product Offerings
Table 36. Google Ad Tech Revenue (US$, Mn) & (2018-2023)
Table 37. Google Key News & Latest Developments
Table 38. Amazon Company Summary
Table 39. Amazon Ad Tech Product Offerings
Table 40. Amazon Ad Tech Revenue (US$, Mn) & (2018-2023)
Table 41. Amazon Key News & Latest Developments
Table 42. Verizon Company Summary
Table 43. Verizon Ad Tech Product Offerings
Table 44. Verizon Ad Tech Revenue (US$, Mn) & (2018-2023)
Table 45. Verizon Key News & Latest Developments
Table 46. AT&T and Comcast Company Summary
Table 47. AT&T and Comcast Ad Tech Product Offerings
Table 48. AT&T and Comcast Ad Tech Revenue (US$, Mn) & (2018-2023)
Table 49. AT&T and Comcast Key News & Latest Developments
Table 50. Adobe Company Summary
Table 51. Adobe Ad Tech Product Offerings
Table 52. Adobe Ad Tech Revenue (US$, Mn) & (2018-2023)
Table 53. Adobe Key News & Latest Developments
Table 54. Salesforce Company Summary
Table 55. Salesforce Ad Tech Product Offerings
Table 56. Salesforce Ad Tech Revenue (US$, Mn) & (2018-2023)
Table 57. Salesforce Key News & Latest Developments
Table 58. Oracle Company Summary
Table 59. Oracle Ad Tech Product Offerings
Table 60. Oracle Ad Tech Revenue (US$, Mn) & (2018-2023)
Table 61. Oracle Key News & Latest Developments
Table 62. The Trade Desk Company Summary
Table 63. The Trade Desk Ad Tech Product Offerings
Table 64. The Trade Desk Ad Tech Revenue (US$, Mn) & (2018-2023)
Table 65. The Trade Desk Key News & Latest Developments
Table 66. Criteo Company Summary
Table 67. Criteo Ad Tech Product Offerings
Table 68. Criteo Ad Tech Revenue (US$, Mn) & (2018-2023)
Table 69. Criteo Key News & Latest Developments
Table 70. Telaria Company Summary
Table 71. Telaria Ad Tech Product Offerings
Table 72. Telaria Ad Tech Revenue (US$, Mn) & (2018-2023)
Table 73. Telaria Key News & Latest Developments
List of Figures
Figure 1. Ad Tech Segment by Type in 2022
Figure 2. Ad Tech Segment by Application in 2022
Figure 3. Global Ad Tech Market Overview: 2022
Figure 4. Key Caveats
Figure 5. Global Ad Tech Market Size: 2022 VS 2032 (US$, Mn)
Figure 6. Global Ad Tech Revenue, 2018-2032 (US$, Mn)
Figure 7. The Top 3 and 5 Players Market Share by Ad Tech Revenue in 2022
Figure 8. By Type - Global Ad Tech Revenue Market Share, 2018-2032
Figure 9. By Application - Global Ad Tech Revenue Market Share, 2018-2032
Figure 10. By Type - Global Ad Tech Revenue, (US$, Mn), 2022 & 2032
Figure 11. By Type - Global Ad Tech Revenue Market Share, 2018-2032
Figure 12. By Application - Global Ad Tech Revenue, (US$, Mn), 2022 & 2032
Figure 13. By Application - Global Ad Tech Revenue Market Share, 2018-2032
Figure 14. By Region - Global Ad Tech Revenue Market Share, 2018-2032
Figure 15. By Country - North America Ad Tech Revenue Market Share, 2018-2032
Figure 16. US Ad Tech Revenue, (US$, Mn), 2018-2032
Figure 17. Canada Ad Tech Revenue, (US$, Mn), 2018-2032
Figure 18. Mexico Ad Tech Revenue, (US$, Mn), 2018-2032
Figure 19. By Country - Europe Ad Tech Revenue Market Share, 2018-2032
Figure 20. Germany Ad Tech Revenue, (US$, Mn), 2018-2032
Figure 21. France Ad Tech Revenue, (US$, Mn), 2018-2032
Figure 22. U.K. Ad Tech Revenue, (US$, Mn), 2018-2032
Figure 23. Italy Ad Tech Revenue, (US$, Mn), 2018-2032
Figure 24. Russia Ad Tech Revenue, (US$, Mn), 2018-2032
Figure 25. Nordic Countries Ad Tech Revenue, (US$, Mn), 2018-2032
Figure 26. Benelux Ad Tech Revenue, (US$, Mn), 2018-2032
Figure 27. By Region - Asia Ad Tech Revenue Market Share, 2018-2032
Figure 28. China Ad Tech Revenue, (US$, Mn), 2018-2032
Figure 29. Japan Ad Tech Revenue, (US$, Mn), 2018-2032
Figure 30. South Korea Ad Tech Revenue, (US$, Mn), 2018-2032
Figure 31. Southeast Asia Ad Tech Revenue, (US$, Mn), 2018-2032
Figure 32. India Ad Tech Revenue, (US$, Mn), 2018-2032
Figure 33. By Country - South America Ad Tech Revenue Market Share, 2018-2032
Figure 34. Brazil Ad Tech Revenue, (US$, Mn), 2018-2032
Figure 35. Argentina Ad Tech Revenue, (US$, Mn), 2018-2032
Figure 36. By Country - Middle East & Africa Ad Tech Revenue Market Share, 2018-2032
Figure 37. Turkey Ad Tech Revenue, (US$, Mn), 2018-2032
Figure 38. Israel Ad Tech Revenue, (US$, Mn), 2018-2032
Figure 39. Saudi Arabia Ad Tech Revenue, (US$, Mn), 2018-2032
Figure 40. UAE Ad Tech Revenue, (US$, Mn), 2018-2032
Figure 41. Facebook Ad Tech Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 42. Google Ad Tech Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 43. Amazon Ad Tech Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 44. Verizon Ad Tech Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 45. AT&T and Comcast Ad Tech Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 46. Adobe Ad Tech Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 47. Salesforce Ad Tech Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 48. Oracle Ad Tech Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 49. The Trade Desk Ad Tech Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 50. Criteo Ad Tech Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 51. Telaria Ad Tech Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
