Location-based marketing (LMS) is a direct marketing strategy that uses a mobile device's location to alert the device's owner about an offering from a near-by business. Typically, location-based alerts are delivered to smartphones through SMS text messages. An alert may include information about a local business' deal of the day or include a purchasing incentive, such as a discount coupon code.
This report aims to provide a comprehensive presentation of the global market for Location Based Marketing, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Location Based Marketing. This report contains market size and forecasts of Location Based Marketing in global, including the following market information:
Global Location Based Marketing Market Revenue, 2018-2023, 2024-2032, ($ millions)
Global top five companies in 2022 (%)
The global Location Based Marketing market was valued at US$ 48060 million in 2022 and is projected to reach US$ 139960 million by 2029, at a CAGR of 16.5% during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
The U.S. Market is Estimated at $ Million in 2022, While China is to reach $ Million.
Banner Display/Pop ups Segment to Reach $ Million by 2029, with a % CAGR in next six years.
The global key manufacturers of Location Based Marketing include Google, Groupon, Groundtruth, Placecast, PlaceIQ, Scanbuy, Shopkick, Telenity and AdMoove, etc. in 2022, the global top five players have a share approximately % in terms of revenue.
We surveyed the Location Based Marketing companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Location Based Marketing Market, by Type, 2018-2023, 2024-2032 ($ millions)
Global Location Based Marketing Market Segment Percentages, by Type, 2022 (%)
Banner Display/Pop ups
Video
Search Result
E-mail and Message
Social Media Content
Voice Calling
Global Location Based Marketing Market, by Application, 2018-2023, 2024-2032 ($ millions)
Global Location Based Marketing Market Segment Percentages, by Application, 2022 (%)
Retail
Hospitality
Healthcare
BFSI
Education
Technology and Media
Transportation and Logistics
Automotive
Others
Global Location Based Marketing Market, By Region and Country, 2018-2023, 2024-2032 ($ Millions)
Global Location Based Marketing Market Segment Percentages, By Region and Country, 2022 (%)
North America
US
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Benelux
Rest of Europe
Asia
China
Japan
South Korea
Southeast Asia
India
Rest of Asia
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Turkey
Israel
Saudi Arabia
UAE
Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Location Based Marketing revenues in global market, 2018-2023 (estimated), ($ millions)
Key companies Location Based Marketing revenues share in global market, 2022 (%)
Further, the report presents profiles of competitors in the market, key players include:
Google
Groupon
Groundtruth
Placecast
PlaceIQ
Scanbuy
Shopkick
Telenity
AdMoove
AdNear
Foursquare
Outline of Major Chapters:
Chapter 1: Introduces the definition of Location Based Marketing, market overview.
Chapter 2: Global Location Based Marketing market size in revenue.
Chapter 3: Detailed analysis of Location Based Marketing company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Location Based Marketing in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.
TABLE OF CONTENTS
1 Introduction to Research & Analysis Reports
1.1 Location Based Marketing Market Definition
1.2 Market Segments
1.2.1 Market by Type
1.2.2 Market by Application
1.3 Global Location Based Marketing Market Overview
1.4 Features & Benefits of This Report
1.5 Methodology & Sources of Information
1.5.1 Research Methodology
1.5.2 Research Process
1.5.3 Base Year
1.5.4 Report Assumptions & Caveats
2 Global Location Based Marketing Overall Market Size
2.1 Global Location Based Marketing Market Size: 2022 VS 2032
2.2 Global Location Based Marketing Market Size, Prospects & Forecasts: 2018-2032
2.3 Key Market Trends, Opportunity, Drivers and Restraints
2.3.1 Market Opportunities & Trends
2.3.2 Market Drivers
2.3.3 Market Restraints
3 Company Landscape
3.1 Top Location Based Marketing Players in Global Market
3.2 Top Global Location Based Marketing Companies Ranked by Revenue
3.3 Global Location Based Marketing Revenue by Companies
3.4 Top 3 and Top 5 Location Based Marketing Companies in Global Market, by Revenue in 2022
3.5 Global Companies Location Based Marketing Product Type
3.6 Tier 1, Tier 2 and Tier 3 Location Based Marketing Players in Global Market
3.6.1 List of Global Tier 1 Location Based Marketing Companies
3.6.2 List of Global Tier 2 and Tier 3 Location Based Marketing Companies
4 Market Sights by Product
4.1 Overview
4.1.1 By Type - Global Location Based Marketing Market Size Markets, 2022 & 2032
4.1.2 Banner Display/Pop ups
4.1.3 Video
4.1.4 Search Result
4.1.5 E-mail and Message
4.1.6 Social Media Content
4.1.7 Voice Calling
4.2 By Type - Global Location Based Marketing Revenue & Forecasts
4.2.1 By Type - Global Location Based Marketing Revenue, 2018-2023
4.2.2 By Type - Global Location Based Marketing Revenue, 2024-2032
4.2.3 By Type - Global Location Based Marketing Revenue Market Share, 2018-2032
5 Sights by Application
5.1 Overview
5.1.1 By Application - Global Location Based Marketing Market Size, 2022 & 2032
5.1.2 Retail
5.1.3 Hospitality
5.1.4 Healthcare
5.1.5 BFSI
5.1.6 Education
5.1.7 Technology and Media
5.1.8 Transportation and Logistics
5.1.9 Automotive
5.1.10 Others
5.2 By Application - Global Location Based Marketing Revenue & Forecasts
5.2.1 By Application - Global Location Based Marketing Revenue, 2018-2023
5.2.2 By Application - Global Location Based Marketing Revenue, 2024-2032
5.2.3 By Application - Global Location Based Marketing Revenue Market Share, 2018-2032
6 Sights by Region
6.1 By Region - Global Location Based Marketing Market Size, 2022 & 2032
6.2 By Region - Global Location Based Marketing Revenue & Forecasts
6.2.1 By Region - Global Location Based Marketing Revenue, 2018-2023
6.2.2 By Region - Global Location Based Marketing Revenue, 2024-2032
6.2.3 By Region - Global Location Based Marketing Revenue Market Share, 2018-2032
6.3 North America
6.3.1 By Country - North America Location Based Marketing Revenue, 2018-2032
6.3.2 US Location Based Marketing Market Size, 2018-2032
6.3.3 Canada Location Based Marketing Market Size, 2018-2032
6.3.4 Mexico Location Based Marketing Market Size, 2018-2032
6.4 Europe
6.4.1 By Country - Europe Location Based Marketing Revenue, 2018-2032
6.4.2 Germany Location Based Marketing Market Size, 2018-2032
6.4.3 France Location Based Marketing Market Size, 2018-2032
6.4.4 U.K. Location Based Marketing Market Size, 2018-2032
6.4.5 Italy Location Based Marketing Market Size, 2018-2032
6.4.6 Russia Location Based Marketing Market Size, 2018-2032
6.4.7 Nordic Countries Location Based Marketing Market Size, 2018-2032
6.4.8 Benelux Location Based Marketing Market Size, 2018-2032
6.5 Asia
6.5.1 By Region - Asia Location Based Marketing Revenue, 2018-2032
6.5.2 China Location Based Marketing Market Size, 2018-2032
6.5.3 Japan Location Based Marketing Market Size, 2018-2032
6.5.4 South Korea Location Based Marketing Market Size, 2018-2032
6.5.5 Southeast Asia Location Based Marketing Market Size, 2018-2032
6.5.6 India Location Based Marketing Market Size, 2018-2032
6.6 South America
6.6.1 By Country - South America Location Based Marketing Revenue, 2018-2032
6.6.2 Brazil Location Based Marketing Market Size, 2018-2032
6.6.3 Argentina Location Based Marketing Market Size, 2018-2032
6.7 Middle East & Africa
6.7.1 By Country - Middle East & Africa Location Based Marketing Revenue, 2018-2032
6.7.2 Turkey Location Based Marketing Market Size, 2018-2032
6.7.3 Israel Location Based Marketing Market Size, 2018-2032
6.7.4 Saudi Arabia Location Based Marketing Market Size, 2018-2032
6.7.5 UAE Location Based Marketing Market Size, 2018-2032
7 Location Based Marketing Companies Profiles
7.1 Google
7.1.1 Google Company Summary
7.1.2 Google Business Overview
7.1.3 Google Location Based Marketing Major Product Offerings
7.1.4 Google Location Based Marketing Revenue in Global Market (2018-2023)
7.1.5 Google Key News & Latest Developments
7.2 Groupon
7.2.1 Groupon Company Summary
7.2.2 Groupon Business Overview
7.2.3 Groupon Location Based Marketing Major Product Offerings
7.2.4 Groupon Location Based Marketing Revenue in Global Market (2018-2023)
7.2.5 Groupon Key News & Latest Developments
7.3 Groundtruth
7.3.1 Groundtruth Company Summary
7.3.2 Groundtruth Business Overview
7.3.3 Groundtruth Location Based Marketing Major Product Offerings
7.3.4 Groundtruth Location Based Marketing Revenue in Global Market (2018-2023)
7.3.5 Groundtruth Key News & Latest Developments
7.4 Placecast
7.4.1 Placecast Company Summary
7.4.2 Placecast Business Overview
7.4.3 Placecast Location Based Marketing Major Product Offerings
7.4.4 Placecast Location Based Marketing Revenue in Global Market (2018-2023)
7.4.5 Placecast Key News & Latest Developments
7.5 PlaceIQ
7.5.1 PlaceIQ Company Summary
7.5.2 PlaceIQ Business Overview
7.5.3 PlaceIQ Location Based Marketing Major Product Offerings
7.5.4 PlaceIQ Location Based Marketing Revenue in Global Market (2018-2023)
7.5.5 PlaceIQ Key News & Latest Developments
7.6 Scanbuy
7.6.1 Scanbuy Company Summary
7.6.2 Scanbuy Business Overview
7.6.3 Scanbuy Location Based Marketing Major Product Offerings
7.6.4 Scanbuy Location Based Marketing Revenue in Global Market (2018-2023)
7.6.5 Scanbuy Key News & Latest Developments
7.7 Shopkick
7.7.1 Shopkick Company Summary
7.7.2 Shopkick Business Overview
7.7.3 Shopkick Location Based Marketing Major Product Offerings
7.7.4 Shopkick Location Based Marketing Revenue in Global Market (2018-2023)
7.7.5 Shopkick Key News & Latest Developments
7.8 Telenity
7.8.1 Telenity Company Summary
7.8.2 Telenity Business Overview
7.8.3 Telenity Location Based Marketing Major Product Offerings
7.8.4 Telenity Location Based Marketing Revenue in Global Market (2018-2023)
7.8.5 Telenity Key News & Latest Developments
7.9 AdMoove
7.9.1 AdMoove Company Summary
7.9.2 AdMoove Business Overview
7.9.3 AdMoove Location Based Marketing Major Product Offerings
7.9.4 AdMoove Location Based Marketing Revenue in Global Market (2018-2023)
7.9.5 AdMoove Key News & Latest Developments
7.10 AdNear
7.10.1 AdNear Company Summary
7.10.2 AdNear Business Overview
7.10.3 AdNear Location Based Marketing Major Product Offerings
7.10.4 AdNear Location Based Marketing Revenue in Global Market (2018-2023)
7.10.5 AdNear Key News & Latest Developments
7.11 Foursquare
7.11.1 Foursquare Company Summary
7.11.2 Foursquare Business Overview
7.11.3 Foursquare Location Based Marketing Major Product Offerings
7.11.4 Foursquare Location Based Marketing Revenue in Global Market (2018-2023)
7.11.5 Foursquare Key News & Latest Developments
8 Conclusion
9 Appendix
9.1 Note
9.2 Examples of Clients
9.3 Disclaimer
LIST OF TABLES & FIGURES
List of Tables
Table 1. Location Based Marketing Market Opportunities & Trends in Global Market
Table 2. Location Based Marketing Market Drivers in Global Market
Table 3. Location Based Marketing Market Restraints in Global Market
Table 4. Key Players of Location Based Marketing in Global Market
Table 5. Top Location Based Marketing Players in Global Market, Ranking by Revenue (2022)
Table 6. Global Location Based Marketing Revenue by Companies, (US$, Mn), 2018-2023
Table 7. Global Location Based Marketing Revenue Share by Companies, 2018-2023
Table 8. Global Companies Location Based Marketing Product Type
Table 9. List of Global Tier 1 Location Based Marketing Companies, Revenue (US$, Mn) in 2022 and Market Share
Table 10. List of Global Tier 2 and Tier 3 Location Based Marketing Companies, Revenue (US$, Mn) in 2022 and Market Share
Table 11. By Type ? Global Location Based Marketing Revenue, (US$, Mn), 2022 & 2032
Table 12. By Type - Location Based Marketing Revenue in Global (US$, Mn), 2018-2023
Table 13. By Type - Location Based Marketing Revenue in Global (US$, Mn), 2024-2032
Table 14. By Application ? Global Location Based Marketing Revenue, (US$, Mn), 2022 & 2032
Table 15. By Application - Location Based Marketing Revenue in Global (US$, Mn), 2018-2023
Table 16. By Application - Location Based Marketing Revenue in Global (US$, Mn), 2024-2032
Table 17. By Region ? Global Location Based Marketing Revenue, (US$, Mn), 2022 & 2032
Table 18. By Region - Global Location Based Marketing Revenue (US$, Mn), 2018-2023
Table 19. By Region - Global Location Based Marketing Revenue (US$, Mn), 2024-2032
Table 20. By Country - North America Location Based Marketing Revenue, (US$, Mn), 2018-2023
Table 21. By Country - North America Location Based Marketing Revenue, (US$, Mn), 2024-2032
Table 22. By Country - Europe Location Based Marketing Revenue, (US$, Mn), 2018-2023
Table 23. By Country - Europe Location Based Marketing Revenue, (US$, Mn), 2024-2032
Table 24. By Region - Asia Location Based Marketing Revenue, (US$, Mn), 2018-2023
Table 25. By Region - Asia Location Based Marketing Revenue, (US$, Mn), 2024-2032
Table 26. By Country - South America Location Based Marketing Revenue, (US$, Mn), 2018-2023
Table 27. By Country - South America Location Based Marketing Revenue, (US$, Mn), 2024-2032
Table 28. By Country - Middle East & Africa Location Based Marketing Revenue, (US$, Mn), 2018-2023
Table 29. By Country - Middle East & Africa Location Based Marketing Revenue, (US$, Mn), 2024-2032
Table 30. Google Company Summary
Table 31. Google Location Based Marketing Product Offerings
Table 32. Google Location Based Marketing Revenue (US$, Mn) & (2018-2023)
Table 33. Google Key News & Latest Developments
Table 34. Groupon Company Summary
Table 35. Groupon Location Based Marketing Product Offerings
Table 36. Groupon Location Based Marketing Revenue (US$, Mn) & (2018-2023)
Table 37. Groupon Key News & Latest Developments
Table 38. Groundtruth Company Summary
Table 39. Groundtruth Location Based Marketing Product Offerings
Table 40. Groundtruth Location Based Marketing Revenue (US$, Mn) & (2018-2023)
Table 41. Groundtruth Key News & Latest Developments
Table 42. Placecast Company Summary
Table 43. Placecast Location Based Marketing Product Offerings
Table 44. Placecast Location Based Marketing Revenue (US$, Mn) & (2018-2023)
Table 45. Placecast Key News & Latest Developments
Table 46. PlaceIQ Company Summary
Table 47. PlaceIQ Location Based Marketing Product Offerings
Table 48. PlaceIQ Location Based Marketing Revenue (US$, Mn) & (2018-2023)
Table 49. PlaceIQ Key News & Latest Developments
Table 50. Scanbuy Company Summary
Table 51. Scanbuy Location Based Marketing Product Offerings
Table 52. Scanbuy Location Based Marketing Revenue (US$, Mn) & (2018-2023)
Table 53. Scanbuy Key News & Latest Developments
Table 54. Shopkick Company Summary
Table 55. Shopkick Location Based Marketing Product Offerings
Table 56. Shopkick Location Based Marketing Revenue (US$, Mn) & (2018-2023)
Table 57. Shopkick Key News & Latest Developments
Table 58. Telenity Company Summary
Table 59. Telenity Location Based Marketing Product Offerings
Table 60. Telenity Location Based Marketing Revenue (US$, Mn) & (2018-2023)
Table 61. Telenity Key News & Latest Developments
Table 62. AdMoove Company Summary
Table 63. AdMoove Location Based Marketing Product Offerings
Table 64. AdMoove Location Based Marketing Revenue (US$, Mn) & (2018-2023)
Table 65. AdMoove Key News & Latest Developments
Table 66. AdNear Company Summary
Table 67. AdNear Location Based Marketing Product Offerings
Table 68. AdNear Location Based Marketing Revenue (US$, Mn) & (2018-2023)
Table 69. AdNear Key News & Latest Developments
Table 70. Foursquare Company Summary
Table 71. Foursquare Location Based Marketing Product Offerings
Table 72. Foursquare Location Based Marketing Revenue (US$, Mn) & (2018-2023)
Table 73. Foursquare Key News & Latest Developments
List of Figures
Figure 1. Location Based Marketing Segment by Type in 2022
Figure 2. Location Based Marketing Segment by Application in 2022
Figure 3. Global Location Based Marketing Market Overview: 2022
Figure 4. Key Caveats
Figure 5. Global Location Based Marketing Market Size: 2022 VS 2032 (US$, Mn)
Figure 6. Global Location Based Marketing Revenue, 2018-2032 (US$, Mn)
Figure 7. The Top 3 and 5 Players Market Share by Location Based Marketing Revenue in 2022
Figure 8. By Type - Global Location Based Marketing Revenue Market Share, 2018-2032
Figure 9. By Application - Global Location Based Marketing Revenue Market Share, 2018-2032
Figure 10. By Type - Global Location Based Marketing Revenue, (US$, Mn), 2022 & 2032
Figure 11. By Type - Global Location Based Marketing Revenue Market Share, 2018-2032
Figure 12. By Application - Global Location Based Marketing Revenue, (US$, Mn), 2022 & 2032
Figure 13. By Application - Global Location Based Marketing Revenue Market Share, 2018-2032
Figure 14. By Region - Global Location Based Marketing Revenue Market Share, 2018-2032
Figure 15. By Country - North America Location Based Marketing Revenue Market Share, 2018-2032
Figure 16. US Location Based Marketing Revenue, (US$, Mn), 2018-2032
Figure 17. Canada Location Based Marketing Revenue, (US$, Mn), 2018-2032
Figure 18. Mexico Location Based Marketing Revenue, (US$, Mn), 2018-2032
Figure 19. By Country - Europe Location Based Marketing Revenue Market Share, 2018-2032
Figure 20. Germany Location Based Marketing Revenue, (US$, Mn), 2018-2032
Figure 21. France Location Based Marketing Revenue, (US$, Mn), 2018-2032
Figure 22. U.K. Location Based Marketing Revenue, (US$, Mn), 2018-2032
Figure 23. Italy Location Based Marketing Revenue, (US$, Mn), 2018-2032
Figure 24. Russia Location Based Marketing Revenue, (US$, Mn), 2018-2032
Figure 25. Nordic Countries Location Based Marketing Revenue, (US$, Mn), 2018-2032
Figure 26. Benelux Location Based Marketing Revenue, (US$, Mn), 2018-2032
Figure 27. By Region - Asia Location Based Marketing Revenue Market Share, 2018-2032
Figure 28. China Location Based Marketing Revenue, (US$, Mn), 2018-2032
Figure 29. Japan Location Based Marketing Revenue, (US$, Mn), 2018-2032
Figure 30. South Korea Location Based Marketing Revenue, (US$, Mn), 2018-2032
Figure 31. Southeast Asia Location Based Marketing Revenue, (US$, Mn), 2018-2032
Figure 32. India Location Based Marketing Revenue, (US$, Mn), 2018-2032
Figure 33. By Country - South America Location Based Marketing Revenue Market Share, 2018-2032
Figure 34. Brazil Location Based Marketing Revenue, (US$, Mn), 2018-2032
Figure 35. Argentina Location Based Marketing Revenue, (US$, Mn), 2018-2032
Figure 36. By Country - Middle East & Africa Location Based Marketing Revenue Market Share, 2018-2032
Figure 37. Turkey Location Based Marketing Revenue, (US$, Mn), 2018-2032
Figure 38. Israel Location Based Marketing Revenue, (US$, Mn), 2018-2032
Figure 39. Saudi Arabia Location Based Marketing Revenue, (US$, Mn), 2018-2032
Figure 40. UAE Location Based Marketing Revenue, (US$, Mn), 2018-2032
Figure 41. Google Location Based Marketing Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 42. Groupon Location Based Marketing Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 43. Groundtruth Location Based Marketing Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 44. Placecast Location Based Marketing Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 45. PlaceIQ Location Based Marketing Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 46. Scanbuy Location Based Marketing Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 47. Shopkick Location Based Marketing Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 48. Telenity Location Based Marketing Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 49. AdMoove Location Based Marketing Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 50. AdNear Location Based Marketing Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 51. Foursquare Location Based Marketing Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
