Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings
This report aims to provide a comprehensive presentation of the global market for Search Engine Marketing, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Search Engine Marketing. This report contains market size and forecasts of Search Engine Marketing in global, including the following market information:
Global Search Engine Marketing Market Revenue, 2018-2023, 2024-2032, ($ millions)
Global top five companies in 2022 (%)
The global Search Engine Marketing market was valued at US$ million in 2022 and is projected to reach US$ million by 2029, at a CAGR of % during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
The U.S. Market is Estimated at $ Million in 2022, While China is to reach $ Million.
Pay-per-click Segment to Reach $ Million by 2029, with a % CAGR in next six years.
The global key manufacturers of Search Engine Marketing include Google, Bing, Baidu, Yahoo?, Sogou, Yandex, Naver, Seznam and DuckDuckGo, etc. in 2022, the global top five players have a share approximately % in terms of revenue.
We has surveyed the Search Engine Marketing companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Search Engine Marketing Market, by Type, 2018-2023, 2024-2032 ($ millions)
Global Search Engine Marketing Market Segment Percentages, by Type, 2022 (%)
Pay-per-click
Cost Per Impression
Search Analytics
Web Analytics
Global Search Engine Marketing Market, by Application, 2018-2023, 2024-2032 ($ millions)
Global Search Engine Marketing Market Segment Percentages, by Application, 2022 (%)
Mobile
PC
Global Search Engine Marketing Market, By Region and Country, 2018-2023, 2024-2032 ($ Millions)
Global Search Engine Marketing Market Segment Percentages, By Region and Country, 2022 (%)
North America
US
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Benelux
Rest of Europe
Asia
China
Japan
South Korea
Southeast Asia
India
Rest of Asia
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Turkey
Israel
Saudi Arabia
UAE
Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Search Engine Marketing revenues in global market, 2018-2023 (estimated), ($ millions)
Key companies Search Engine Marketing revenues share in global market, 2022 (%)
Further, the report presents profiles of competitors in the market, key players include:
Google
Bing
Baidu
Yahoo?
Sogou
Yandex
Naver
Seznam
DuckDuckGo
Alibaba
360
Outline of Major Chapters:
Chapter 1: Introduces the definition of Search Engine Marketing, market overview.
Chapter 2: Global Search Engine Marketing market size in revenue.
Chapter 3: Detailed analysis of Search Engine Marketing company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Search Engine Marketing in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.
TABLE OF CONTENTS
1 Introduction to Research & Analysis Reports
1.1 Search Engine Marketing Market Definition
1.2 Market Segments
1.2.1 Market by Type
1.2.2 Market by Application
1.3 Global Search Engine Marketing Market Overview
1.4 Features & Benefits of This Report
1.5 Methodology & Sources of Information
1.5.1 Research Methodology
1.5.2 Research Process
1.5.3 Base Year
1.5.4 Report Assumptions & Caveats
2 Global Search Engine Marketing Overall Market Size
2.1 Global Search Engine Marketing Market Size: 2022 VS 2032
2.2 Global Search Engine Marketing Market Size, Prospects & Forecasts: 2018-2032
2.3 Key Market Trends, Opportunity, Drivers and Restraints
2.3.1 Market Opportunities & Trends
2.3.2 Market Drivers
2.3.3 Market Restraints
3 Company Landscape
3.1 Top Search Engine Marketing Players in Global Market
3.2 Top Global Search Engine Marketing Companies Ranked by Revenue
3.3 Global Search Engine Marketing Revenue by Companies
3.4 Top 3 and Top 5 Search Engine Marketing Companies in Global Market, by Revenue in 2022
3.5 Global Companies Search Engine Marketing Product Type
3.6 Tier 1, Tier 2 and Tier 3 Search Engine Marketing Players in Global Market
3.6.1 List of Global Tier 1 Search Engine Marketing Companies
3.6.2 List of Global Tier 2 and Tier 3 Search Engine Marketing Companies
4 Market Sights by Product
4.1 Overview
4.1.1 By Type - Global Search Engine Marketing Market Size Markets, 2022 & 2032
4.1.2 Pay-per-click
4.1.3 Cost Per Impression
4.1.4 Search Analytics
4.1.5 Web Analytics
4.2 By Type - Global Search Engine Marketing Revenue & Forecasts
4.2.1 By Type - Global Search Engine Marketing Revenue, 2018-2023
4.2.2 By Type - Global Search Engine Marketing Revenue, 2024-2032
4.2.3 By Type - Global Search Engine Marketing Revenue Market Share, 2018-2032
5 Sights by Application
5.1 Overview
5.1.1 By Application - Global Search Engine Marketing Market Size, 2022 & 2032
5.1.2 Mobile
5.1.3 PC
5.2 By Application - Global Search Engine Marketing Revenue & Forecasts
5.2.1 By Application - Global Search Engine Marketing Revenue, 2018-2023
5.2.2 By Application - Global Search Engine Marketing Revenue, 2024-2032
5.2.3 By Application - Global Search Engine Marketing Revenue Market Share, 2018-2032
6 Sights by Region
6.1 By Region - Global Search Engine Marketing Market Size, 2022 & 2032
6.2 By Region - Global Search Engine Marketing Revenue & Forecasts
6.2.1 By Region - Global Search Engine Marketing Revenue, 2018-2023
6.2.2 By Region - Global Search Engine Marketing Revenue, 2024-2032
6.2.3 By Region - Global Search Engine Marketing Revenue Market Share, 2018-2032
6.3 North America
6.3.1 By Country - North America Search Engine Marketing Revenue, 2018-2032
6.3.2 US Search Engine Marketing Market Size, 2018-2032
6.3.3 Canada Search Engine Marketing Market Size, 2018-2032
6.3.4 Mexico Search Engine Marketing Market Size, 2018-2032
6.4 Europe
6.4.1 By Country - Europe Search Engine Marketing Revenue, 2018-2032
6.4.2 Germany Search Engine Marketing Market Size, 2018-2032
6.4.3 France Search Engine Marketing Market Size, 2018-2032
6.4.4 U.K. Search Engine Marketing Market Size, 2018-2032
6.4.5 Italy Search Engine Marketing Market Size, 2018-2032
6.4.6 Russia Search Engine Marketing Market Size, 2018-2032
6.4.7 Nordic Countries Search Engine Marketing Market Size, 2018-2032
6.4.8 Benelux Search Engine Marketing Market Size, 2018-2032
6.5 Asia
6.5.1 By Region - Asia Search Engine Marketing Revenue, 2018-2032
6.5.2 China Search Engine Marketing Market Size, 2018-2032
6.5.3 Japan Search Engine Marketing Market Size, 2018-2032
6.5.4 South Korea Search Engine Marketing Market Size, 2018-2032
6.5.5 Southeast Asia Search Engine Marketing Market Size, 2018-2032
6.5.6 India Search Engine Marketing Market Size, 2018-2032
6.6 South America
6.6.1 By Country - South America Search Engine Marketing Revenue, 2018-2032
6.6.2 Brazil Search Engine Marketing Market Size, 2018-2032
6.6.3 Argentina Search Engine Marketing Market Size, 2018-2032
6.7 Middle East & Africa
6.7.1 By Country - Middle East & Africa Search Engine Marketing Revenue, 2018-2032
6.7.2 Turkey Search Engine Marketing Market Size, 2018-2032
6.7.3 Israel Search Engine Marketing Market Size, 2018-2032
6.7.4 Saudi Arabia Search Engine Marketing Market Size, 2018-2032
6.7.5 UAE Search Engine Marketing Market Size, 2018-2032
7 Search Engine Marketing Companies Profiles
7.1 Google
7.1.1 Google Company Summary
7.1.2 Google Business Overview
7.1.3 Google Search Engine Marketing Major Product Offerings
7.1.4 Google Search Engine Marketing Revenue in Global Market (2018-2023)
7.1.5 Google Key News & Latest Developments
7.2 Bing
7.2.1 Bing Company Summary
7.2.2 Bing Business Overview
7.2.3 Bing Search Engine Marketing Major Product Offerings
7.2.4 Bing Search Engine Marketing Revenue in Global Market (2018-2023)
7.2.5 Bing Key News & Latest Developments
7.3 Baidu
7.3.1 Baidu Company Summary
7.3.2 Baidu Business Overview
7.3.3 Baidu Search Engine Marketing Major Product Offerings
7.3.4 Baidu Search Engine Marketing Revenue in Global Market (2018-2023)
7.3.5 Baidu Key News & Latest Developments
7.4 Yahoo?
7.4.1 Yahoo? Company Summary
7.4.2 Yahoo? Business Overview
7.4.3 Yahoo? Search Engine Marketing Major Product Offerings
7.4.4 Yahoo? Search Engine Marketing Revenue in Global Market (2018-2023)
7.4.5 Yahoo? Key News & Latest Developments
7.5 Sogou
7.5.1 Sogou Company Summary
7.5.2 Sogou Business Overview
7.5.3 Sogou Search Engine Marketing Major Product Offerings
7.5.4 Sogou Search Engine Marketing Revenue in Global Market (2018-2023)
7.5.5 Sogou Key News & Latest Developments
7.6 Yandex
7.6.1 Yandex Company Summary
7.6.2 Yandex Business Overview
7.6.3 Yandex Search Engine Marketing Major Product Offerings
7.6.4 Yandex Search Engine Marketing Revenue in Global Market (2018-2023)
7.6.5 Yandex Key News & Latest Developments
7.7 Naver
7.7.1 Naver Company Summary
7.7.2 Naver Business Overview
7.7.3 Naver Search Engine Marketing Major Product Offerings
7.7.4 Naver Search Engine Marketing Revenue in Global Market (2018-2023)
7.7.5 Naver Key News & Latest Developments
7.8 Seznam
7.8.1 Seznam Company Summary
7.8.2 Seznam Business Overview
7.8.3 Seznam Search Engine Marketing Major Product Offerings
7.8.4 Seznam Search Engine Marketing Revenue in Global Market (2018-2023)
7.8.5 Seznam Key News & Latest Developments
7.9 DuckDuckGo
7.9.1 DuckDuckGo Company Summary
7.9.2 DuckDuckGo Business Overview
7.9.3 DuckDuckGo Search Engine Marketing Major Product Offerings
7.9.4 DuckDuckGo Search Engine Marketing Revenue in Global Market (2018-2023)
7.9.5 DuckDuckGo Key News & Latest Developments
7.10 Alibaba
7.10.1 Alibaba Company Summary
7.10.2 Alibaba Business Overview
7.10.3 Alibaba Search Engine Marketing Major Product Offerings
7.10.4 Alibaba Search Engine Marketing Revenue in Global Market (2018-2023)
7.10.5 Alibaba Key News & Latest Developments
7.11 360
7.11.1 360 Company Summary
7.11.2 360 Business Overview
7.11.3 360 Search Engine Marketing Major Product Offerings
7.11.4 360 Search Engine Marketing Revenue in Global Market (2018-2023)
7.11.5 360 Key News & Latest Developments
8 Conclusion
9 Appendix
9.1 Note
9.2 Examples of Clients
9.3 Disclaimer
LIST OF TABLES & FIGURES
List of Tables
Table 1. Search Engine Marketing Market Opportunities & Trends in Global Market
Table 2. Search Engine Marketing Market Drivers in Global Market
Table 3. Search Engine Marketing Market Restraints in Global Market
Table 4. Key Players of Search Engine Marketing in Global Market
Table 5. Top Search Engine Marketing Players in Global Market, Ranking by Revenue (2022)
Table 6. Global Search Engine Marketing Revenue by Companies, (US$, Mn), 2018-2023
Table 7. Global Search Engine Marketing Revenue Share by Companies, 2018-2023
Table 8. Global Companies Search Engine Marketing Product Type
Table 9. List of Global Tier 1 Search Engine Marketing Companies, Revenue (US$, Mn) in 2022 and Market Share
Table 10. List of Global Tier 2 and Tier 3 Search Engine Marketing Companies, Revenue (US$, Mn) in 2022 and Market Share
Table 11. By Type ? Global Search Engine Marketing Revenue, (US$, Mn), 2022 & 2032
Table 12. By Type - Search Engine Marketing Revenue in Global (US$, Mn), 2018-2023
Table 13. By Type - Search Engine Marketing Revenue in Global (US$, Mn), 2024-2032
Table 14. By Application ? Global Search Engine Marketing Revenue, (US$, Mn), 2022 & 2032
Table 15. By Application - Search Engine Marketing Revenue in Global (US$, Mn), 2018-2023
Table 16. By Application - Search Engine Marketing Revenue in Global (US$, Mn), 2024-2032
Table 17. By Region ? Global Search Engine Marketing Revenue, (US$, Mn), 2022 & 2032
Table 18. By Region - Global Search Engine Marketing Revenue (US$, Mn), 2018-2023
Table 19. By Region - Global Search Engine Marketing Revenue (US$, Mn), 2024-2032
Table 20. By Country - North America Search Engine Marketing Revenue, (US$, Mn), 2018-2023
Table 21. By Country - North America Search Engine Marketing Revenue, (US$, Mn), 2024-2032
Table 22. By Country - Europe Search Engine Marketing Revenue, (US$, Mn), 2018-2023
Table 23. By Country - Europe Search Engine Marketing Revenue, (US$, Mn), 2024-2032
Table 24. By Region - Asia Search Engine Marketing Revenue, (US$, Mn), 2018-2023
Table 25. By Region - Asia Search Engine Marketing Revenue, (US$, Mn), 2024-2032
Table 26. By Country - South America Search Engine Marketing Revenue, (US$, Mn), 2018-2023
Table 27. By Country - South America Search Engine Marketing Revenue, (US$, Mn), 2024-2032
Table 28. By Country - Middle East & Africa Search Engine Marketing Revenue, (US$, Mn), 2018-2023
Table 29. By Country - Middle East & Africa Search Engine Marketing Revenue, (US$, Mn), 2024-2032
Table 30. Google Company Summary
Table 31. Google Search Engine Marketing Product Offerings
Table 32. Google Search Engine Marketing Revenue (US$, Mn) & (2018-2023)
Table 33. Google Key News & Latest Developments
Table 34. Bing Company Summary
Table 35. Bing Search Engine Marketing Product Offerings
Table 36. Bing Search Engine Marketing Revenue (US$, Mn) & (2018-2023)
Table 37. Bing Key News & Latest Developments
Table 38. Baidu Company Summary
Table 39. Baidu Search Engine Marketing Product Offerings
Table 40. Baidu Search Engine Marketing Revenue (US$, Mn) & (2018-2023)
Table 41. Baidu Key News & Latest Developments
Table 42. Yahoo? Company Summary
Table 43. Yahoo? Search Engine Marketing Product Offerings
Table 44. Yahoo? Search Engine Marketing Revenue (US$, Mn) & (2018-2023)
Table 45. Yahoo? Key News & Latest Developments
Table 46. Sogou Company Summary
Table 47. Sogou Search Engine Marketing Product Offerings
Table 48. Sogou Search Engine Marketing Revenue (US$, Mn) & (2018-2023)
Table 49. Sogou Key News & Latest Developments
Table 50. Yandex Company Summary
Table 51. Yandex Search Engine Marketing Product Offerings
Table 52. Yandex Search Engine Marketing Revenue (US$, Mn) & (2018-2023)
Table 53. Yandex Key News & Latest Developments
Table 54. Naver Company Summary
Table 55. Naver Search Engine Marketing Product Offerings
Table 56. Naver Search Engine Marketing Revenue (US$, Mn) & (2018-2023)
Table 57. Naver Key News & Latest Developments
Table 58. Seznam Company Summary
Table 59. Seznam Search Engine Marketing Product Offerings
Table 60. Seznam Search Engine Marketing Revenue (US$, Mn) & (2018-2023)
Table 61. Seznam Key News & Latest Developments
Table 62. DuckDuckGo Company Summary
Table 63. DuckDuckGo Search Engine Marketing Product Offerings
Table 64. DuckDuckGo Search Engine Marketing Revenue (US$, Mn) & (2018-2023)
Table 65. DuckDuckGo Key News & Latest Developments
Table 66. Alibaba Company Summary
Table 67. Alibaba Search Engine Marketing Product Offerings
Table 68. Alibaba Search Engine Marketing Revenue (US$, Mn) & (2018-2023)
Table 69. Alibaba Key News & Latest Developments
Table 70. 360 Company Summary
Table 71. 360 Search Engine Marketing Product Offerings
Table 72. 360 Search Engine Marketing Revenue (US$, Mn) & (2018-2023)
Table 73. 360 Key News & Latest Developments
List of Figures
Figure 1. Search Engine Marketing Segment by Type in 2022
Figure 2. Search Engine Marketing Segment by Application in 2022
Figure 3. Global Search Engine Marketing Market Overview: 2022
Figure 4. Key Caveats
Figure 5. Global Search Engine Marketing Market Size: 2022 VS 2032 (US$, Mn)
Figure 6. Global Search Engine Marketing Revenue, 2018-2032 (US$, Mn)
Figure 7. The Top 3 and 5 Players Market Share by Search Engine Marketing Revenue in 2022
Figure 8. By Type - Global Search Engine Marketing Revenue Market Share, 2018-2032
Figure 9. By Application - Global Search Engine Marketing Revenue Market Share, 2018-2032
Figure 10. By Type - Global Search Engine Marketing Revenue, (US$, Mn), 2022 & 2032
Figure 11. By Type - Global Search Engine Marketing Revenue Market Share, 2018-2032
Figure 12. By Application - Global Search Engine Marketing Revenue, (US$, Mn), 2022 & 2032
Figure 13. By Application - Global Search Engine Marketing Revenue Market Share, 2018-2032
Figure 14. By Region - Global Search Engine Marketing Revenue Market Share, 2018-2032
Figure 15. By Country - North America Search Engine Marketing Revenue Market Share, 2018-2032
Figure 16. US Search Engine Marketing Revenue, (US$, Mn), 2018-2032
Figure 17. Canada Search Engine Marketing Revenue, (US$, Mn), 2018-2032
Figure 18. Mexico Search Engine Marketing Revenue, (US$, Mn), 2018-2032
Figure 19. By Country - Europe Search Engine Marketing Revenue Market Share, 2018-2032
Figure 20. Germany Search Engine Marketing Revenue, (US$, Mn), 2018-2032
Figure 21. France Search Engine Marketing Revenue, (US$, Mn), 2018-2032
Figure 22. U.K. Search Engine Marketing Revenue, (US$, Mn), 2018-2032
Figure 23. Italy Search Engine Marketing Revenue, (US$, Mn), 2018-2032
Figure 24. Russia Search Engine Marketing Revenue, (US$, Mn), 2018-2032
Figure 25. Nordic Countries Search Engine Marketing Revenue, (US$, Mn), 2018-2032
Figure 26. Benelux Search Engine Marketing Revenue, (US$, Mn), 2018-2032
Figure 27. By Region - Asia Search Engine Marketing Revenue Market Share, 2018-2032
Figure 28. China Search Engine Marketing Revenue, (US$, Mn), 2018-2032
Figure 29. Japan Search Engine Marketing Revenue, (US$, Mn), 2018-2032
Figure 30. South Korea Search Engine Marketing Revenue, (US$, Mn), 2018-2032
Figure 31. Southeast Asia Search Engine Marketing Revenue, (US$, Mn), 2018-2032
Figure 32. India Search Engine Marketing Revenue, (US$, Mn), 2018-2032
Figure 33. By Country - South America Search Engine Marketing Revenue Market Share, 2018-2032
Figure 34. Brazil Search Engine Marketing Revenue, (US$, Mn), 2018-2032
Figure 35. Argentina Search Engine Marketing Revenue, (US$, Mn), 2018-2032
Figure 36. By Country - Middle East & Africa Search Engine Marketing Revenue Market Share, 2018-2032
Figure 37. Turkey Search Engine Marketing Revenue, (US$, Mn), 2018-2032
Figure 38. Israel Search Engine Marketing Revenue, (US$, Mn), 2018-2032
Figure 39. Saudi Arabia Search Engine Marketing Revenue, (US$, Mn), 2018-2032
Figure 40. UAE Search Engine Marketing Revenue, (US$, Mn), 2018-2032
Figure 41. Google Search Engine Marketing Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 42. Bing Search Engine Marketing Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 43. Baidu Search Engine Marketing Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 44. Yahoo? Search Engine Marketing Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 45. Sogou Search Engine Marketing Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 46. Yandex Search Engine Marketing Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 47. Naver Search Engine Marketing Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 48. Seznam Search Engine Marketing Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 49. DuckDuckGo Search Engine Marketing Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 50. Alibaba Search Engine Marketing Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 51. 360 Search Engine Marketing Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
