The global Digital Marketing Software market was valued at US$ 37610 million in 2022 and is projected to reach US$ 68540 million by 2029, at a CAGR of 9.0% during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
The USA market for Global Digital Marketing Software market is estimated to increase from USD million in 2022 to reach USD million by 2030, at a CAGR during the forecast period of 2023 through 2030.
The China market for Global Digital Marketing Software market is estimated to increase from USD million in 2022 to reach USD million by 2030, at a CAGR during the forecast period of 2023 through 2030.
The Europe market for Global Digital Marketing Software market is estimated to increase from USD million in 2022 to reach USD million by 2030, at a CAGR during the forecast period of 2023 through 2030.
The digital marketing software market is segmented by component, software, service, deployment type, organization size, industry vertical, and region. The software component is estimated to dominate the market in 2017, while the services component are expected to witness the faster growth during the forecast period. DMS empowers Enterprises to enhance the customer experience via different channels such as e-mails, text messages, social, and push notifications. Moreover, DMS also helps organizations to analyse the behaviour of customer. Moreover, incorporation of various applications such as augmented reality and virtual reality is a major driver of the software segment of the digital marketing software market across the globe.
This report aims to provide a comprehensive presentation of the global market for Digital Marketing Software, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Digital Marketing Software.
This report contains market size and forecasts of Digital Marketing Software in global, including the following market information:
- Global Digital Marketing Software Market Revenue, 2018-2023, 2024-2030, ($ millions)
- Global top five companies in 2022 (%)
The professional services segment is expected to hold a larger market size, whereas the managed services segment is expected to grow at a higher CAGR during forecast period. Professional services help customers to improve productivity and enhance profitability there by helping them to focus on their core business. Such services assist marketers in immediately creating business transaction. Professional services include system integration, testing and optimization, support and maintenance, and training and education. A DMS vendor has a dedicated support team serving customers globally.
We surveyed the Digital Marketing Software companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Digital Marketing Software Market, by Type, 2018-2023, 2024-2030 ($ millions)
Global Digital Marketing Software Market Segment Percentages, by Type, 2022 (%)
Global Digital Marketing Software Market, by Application, 2018-2023, 2024-2030 ($ millions)
Global Digital Marketing Software Market Segment Percentages, by Application, 2022 (%)
- Professional Service
- Managed Service
Global Digital Marketing Software Market, By Region and Country, 2018-2023, 2024-2030 ($ Millions)
Global Digital Marketing Software Market Segment Percentages, By Region and Country, 2022 (%)
- North America (United States, Canada, Mexico)
- Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe)
- Asia-Pacific (China, India, Japan, South Korea, Australia, Rest of APAC)
- The Middle East and Africa (Middle East, Africa)
- South and Central America (Brazil, Argentina, Rest of SCA)
Competitor Analysis
The report also provides analysis of leading market participants including:
- Key companies Digital Marketing Software revenues in global market, 2018-2023 (estimated), ($ millions)
- Key companies Digital Marketing Software revenues share in global market, 2022 (%)
Further, the report presents profiles of competitors in the market, key players include:
- Adobe Systems
- Oracle
- SAp
- Salesforce
- IBm
- Marketo
- Microsoft
- Hubspot
- SAS Institute
- Act-On Software
Outline of Major Chapters:
Chapter 1: Introduces the definition of Digital Marketing Software, market overview.
Chapter 2: Global Digital Marketing Software market size in revenue.
Chapter 3: Detailed analysis of Digital Marketing Software company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Digital Marketing Software in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.
TABLE OF CONTENTS
1 Introduction to Research & Analysis Reports
1.1 Digital Marketing Software Market Definition
1.2 Market Segments
1.2.1 Market by Type
1.2.2 Market by Application
1.3 Global Digital Marketing Software Market Overview
1.4 Features & Benefits of This Report
1.5 Methodology & Sources of Information
1.5.1 Research Methodology
1.5.2 Research Process
1.5.3 Base Year
1.5.4 Report Assumptions & Caveats
2 Global Digital Marketing Software Overall Market Size
2.1 Global Digital Marketing Software Market Size: 2022 VS 2030
2.2 Global Digital Marketing Software Market Size, Prospects & Forecasts: 2018-2030
2.3 Key Market Trends, Opportunity, Drivers and Restraints
2.3.1 Market Opportunities & Trends
2.3.2 Market Drivers
2.3.3 Market Restraints
3 Company Landscape
3.1 Top Digital Marketing Software Players in Global Market
3.2 Top Global Digital Marketing Software Companies Ranked by Revenue
3.3 Global Digital Marketing Software Revenue by Companies
3.4 Top 3 and Top 5 Digital Marketing Software Companies in Global Market, by Revenue in 2022
3.5 Global Companies Digital Marketing Software Product Type
3.6 Tier 1, Tier 2 and Tier 3 Digital Marketing Software Players in Global Market
3.6.1 List of Global Tier 1 Digital Marketing Software Companies
3.6.2 List of Global Tier 2 and Tier 3 Digital Marketing Software Companies
4 Market Sights by Product
4.1 Overview
4.1.1 By Type - Global Digital Marketing Software Market Size Markets, 2022 & 2030
4.1.2 Software
4.1.3 Services
4.2 By Type - Global Digital Marketing Software Revenue & Forecasts
4.2.1 By Type - Global Digital Marketing Software Revenue, 2018-2023
4.2.2 By Type - Global Digital Marketing Software Revenue, 2024-2030
4.2.3 By Type - Global Digital Marketing Software Revenue Market Share, 2018-2030
5 Sights by Application
5.1 Overview
5.1.1 By Application - Global Digital Marketing Software Market Size, 2022 & 2030
5.1.2 Professional Service
5.1.3 Managed Service
5.2 By Application - Global Digital Marketing Software Revenue & Forecasts
5.2.1 By Application - Global Digital Marketing Software Revenue, 2018-2023
5.2.2 By Application - Global Digital Marketing Software Revenue, 2024-2030
5.2.3 By Application - Global Digital Marketing Software Revenue Market Share, 2018-2030
6 Sights by Region
6.1 By Region - Global Digital Marketing Software Market Size, 2022 & 2030
6.2 By Region - Global Digital Marketing Software Revenue & Forecasts
6.2.1 By Region - Global Digital Marketing Software Revenue, 2018-2023
6.2.2 By Region - Global Digital Marketing Software Revenue, 2024-2030
6.2.3 By Region - Global Digital Marketing Software Revenue Market Share, 2018-2030
6.3 North America
6.3.1 By Country - North America Digital Marketing Software Revenue, 2018-2030
6.3.2 US Digital Marketing Software Market Size, 2018-2030
6.3.3 Canada Digital Marketing Software Market Size, 2018-2030
6.3.4 Mexico Digital Marketing Software Market Size, 2018-2030
6.4 Europe
6.4.1 By Country - Europe Digital Marketing Software Revenue, 2018-2030
6.4.2 Germany Digital Marketing Software Market Size, 2018-2030
6.4.3 France Digital Marketing Software Market Size, 2018-2030
6.4.4 U.K. Digital Marketing Software Market Size, 2018-2030
6.4.5 Italy Digital Marketing Software Market Size, 2018-2030
6.4.6 Russia Digital Marketing Software Market Size, 2018-2030
6.4.7 Nordic Countries Digital Marketing Software Market Size, 2018-2030
6.4.8 Benelux Digital Marketing Software Market Size, 2018-2030
6.5 Asia
6.5.1 By Region - Asia Digital Marketing Software Revenue, 2018-2030
6.5.2 China Digital Marketing Software Market Size, 2018-2030
6.5.3 Japan Digital Marketing Software Market Size, 2018-2030
6.5.4 South Korea Digital Marketing Software Market Size, 2018-2030
6.5.5 Southeast Asia Digital Marketing Software Market Size, 2018-2030
6.5.6 India Digital Marketing Software Market Size, 2018-2030
6.6 South America
6.6.1 By Country - South America Digital Marketing Software Revenue, 2018-2030
6.6.2 Brazil Digital Marketing Software Market Size, 2018-2030
6.6.3 Argentina Digital Marketing Software Market Size, 2018-2030
6.7 Middle East & Africa
6.7.1 By Country - Middle East & Africa Digital Marketing Software Revenue, 2018-2030
6.7.2 Turkey Digital Marketing Software Market Size, 2018-2030
6.7.3 Israel Digital Marketing Software Market Size, 2018-2030
6.7.4 Saudi Arabia Digital Marketing Software Market Size, 2018-2030
6.7.5 UAE Digital Marketing Software Market Size, 2018-2030
7 Digital Marketing Software Companies Profiles
7.1 Adobe Systems
7.1.1 Adobe Systems Company Summary
7.1.2 Adobe Systems Business Overview
7.1.3 Adobe Systems Digital Marketing Software Major Product Offerings
7.1.4 Adobe Systems Digital Marketing Software Revenue in Global Market (2018-2023)
7.1.5 Adobe Systems Key News & Latest Developments
7.2 Oracle
7.2.1 Oracle Company Summary
7.2.2 Oracle Business Overview
7.2.3 Oracle Digital Marketing Software Major Product Offerings
7.2.4 Oracle Digital Marketing Software Revenue in Global Market (2018-2023)
7.2.5 Oracle Key News & Latest Developments
7.3 SAp
7.3.1 SAp Company Summary
7.3.2 SAp Business Overview
7.3.3 SAp Digital Marketing Software Major Product Offerings
7.3.4 SAp Digital Marketing Software Revenue in Global Market (2018-2023)
7.3.5 SAp Key News & Latest Developments
7.4 Salesforce
7.4.1 Salesforce Company Summary
7.4.2 Salesforce Business Overview
7.4.3 Salesforce Digital Marketing Software Major Product Offerings
7.4.4 Salesforce Digital Marketing Software Revenue in Global Market (2018-2023)
7.4.5 Salesforce Key News & Latest Developments
7.5 IBm
7.5.1 IBm Company Summary
7.5.2 IBm Business Overview
7.5.3 IBm Digital Marketing Software Major Product Offerings
7.5.4 IBm Digital Marketing Software Revenue in Global Market (2018-2023)
7.5.5 IBm Key News & Latest Developments
7.6 Marketo
7.6.1 Marketo Company Summary
7.6.2 Marketo Business Overview
7.6.3 Marketo Digital Marketing Software Major Product Offerings
7.6.4 Marketo Digital Marketing Software Revenue in Global Market (2018-2023)
7.6.5 Marketo Key News & Latest Developments
7.7 Microsoft
7.7.1 Microsoft Company Summary
7.7.2 Microsoft Business Overview
7.7.3 Microsoft Digital Marketing Software Major Product Offerings
7.7.4 Microsoft Digital Marketing Software Revenue in Global Market (2018-2023)
7.7.5 Microsoft Key News & Latest Developments
7.8 Hubspot
7.8.1 Hubspot Company Summary
7.8.2 Hubspot Business Overview
7.8.3 Hubspot Digital Marketing Software Major Product Offerings
7.8.4 Hubspot Digital Marketing Software Revenue in Global Market (2018-2023)
7.8.5 Hubspot Key News & Latest Developments
7.9 SAS Institute
7.9.1 SAS Institute Company Summary
7.9.2 SAS Institute Business Overview
7.9.3 SAS Institute Digital Marketing Software Major Product Offerings
7.9.4 SAS Institute Digital Marketing Software Revenue in Global Market (2018-2023)
7.9.5 SAS Institute Key News & Latest Developments
7.10 Act-On Software
7.10.1 Act-On Software Company Summary
7.10.2 Act-On Software Business Overview
7.10.3 Act-On Software Digital Marketing Software Major Product Offerings
7.10.4 Act-On Software Digital Marketing Software Revenue in Global Market (2018-2023)
7.10.5 Act-On Software Key News & Latest Developments
8 Conclusion
9 Appendix
9.1 Note
9.2 Examples of Clients
9.3 Disclaimer
LIST OF TABLES & FIGURES
List of Tables
Table 1. Digital Marketing Software Market Opportunities & Trends in Global Market
Table 2. Digital Marketing Software Market Drivers in Global Market
Table 3. Digital Marketing Software Market Restraints in Global Market
Table 4. Key Players of Digital Marketing Software in Global Market
Table 5. Top Digital Marketing Software Players in Global Market, Ranking by Revenue (2022)
Table 6. Global Digital Marketing Software Revenue by Companies, (US$, Mn), 2018-2023
Table 7. Global Digital Marketing Software Revenue Share by Companies, 2018-2023
Table 8. Global Companies Digital Marketing Software Product Type
Table 9. List of Global Tier 1 Digital Marketing Software Companies, Revenue (US$, Mn) in 2022 and Market Share
Table 10. List of Global Tier 2 and Tier 3 Digital Marketing Software Companies, Revenue (US$, Mn) in 2022 and Market Share
Table 11. By Type ? Global Digital Marketing Software Revenue, (US$, Mn), 2022 & 2030
Table 12. By Type - Digital Marketing Software Revenue in Global (US$, Mn), 2018-2023
Table 13. By Type - Digital Marketing Software Revenue in Global (US$, Mn), 2024-2030
Table 14. By Application ? Global Digital Marketing Software Revenue, (US$, Mn), 2022 & 2030
Table 15. By Application - Digital Marketing Software Revenue in Global (US$, Mn), 2018-2023
Table 16. By Application - Digital Marketing Software Revenue in Global (US$, Mn), 2024-2030
Table 17. By Region ? Global Digital Marketing Software Revenue, (US$, Mn), 2022 & 2030
Table 18. By Region - Global Digital Marketing Software Revenue (US$, Mn), 2018-2023
Table 19. By Region - Global Digital Marketing Software Revenue (US$, Mn), 2024-2030
Table 20. By Country - North America Digital Marketing Software Revenue, (US$, Mn), 2018-2023
Table 21. By Country - North America Digital Marketing Software Revenue, (US$, Mn), 2024-2030
Table 22. By Country - Europe Digital Marketing Software Revenue, (US$, Mn), 2018-2023
Table 23. By Country - Europe Digital Marketing Software Revenue, (US$, Mn), 2024-2030
Table 24. By Region - Asia Digital Marketing Software Revenue, (US$, Mn), 2018-2023
Table 25. By Region - Asia Digital Marketing Software Revenue, (US$, Mn), 2024-2030
Table 26. By Country - South America Digital Marketing Software Revenue, (US$, Mn), 2018-2023
Table 27. By Country - South America Digital Marketing Software Revenue, (US$, Mn), 2024-2030
Table 28. By Country - Middle East & Africa Digital Marketing Software Revenue, (US$, Mn), 2018-2023
Table 29. By Country - Middle East & Africa Digital Marketing Software Revenue, (US$, Mn), 2024-2030
Table 30. Adobe Systems Company Summary
Table 31. Adobe Systems Digital Marketing Software Product Offerings
Table 32. Adobe Systems Digital Marketing Software Revenue (US$, Mn) & (2018-2023)
Table 33. Adobe Systems Key News & Latest Developments
Table 34. Oracle Company Summary
Table 35. Oracle Digital Marketing Software Product Offerings
Table 36. Oracle Digital Marketing Software Revenue (US$, Mn) & (2018-2023)
Table 37. Oracle Key News & Latest Developments
Table 38. SAp Company Summary
Table 39. SAp Digital Marketing Software Product Offerings
Table 40. SAp Digital Marketing Software Revenue (US$, Mn) & (2018-2023)
Table 41. SAp Key News & Latest Developments
Table 42. Salesforce Company Summary
Table 43. Salesforce Digital Marketing Software Product Offerings
Table 44. Salesforce Digital Marketing Software Revenue (US$, Mn) & (2018-2023)
Table 45. Salesforce Key News & Latest Developments
Table 46. IBm Company Summary
Table 47. IBm Digital Marketing Software Product Offerings
Table 48. IBm Digital Marketing Software Revenue (US$, Mn) & (2018-2023)
Table 49. IBm Key News & Latest Developments
Table 50. Marketo Company Summary
Table 51. Marketo Digital Marketing Software Product Offerings
Table 52. Marketo Digital Marketing Software Revenue (US$, Mn) & (2018-2023)
Table 53. Marketo Key News & Latest Developments
Table 54. Microsoft Company Summary
Table 55. Microsoft Digital Marketing Software Product Offerings
Table 56. Microsoft Digital Marketing Software Revenue (US$, Mn) & (2018-2023)
Table 57. Microsoft Key News & Latest Developments
Table 58. Hubspot Company Summary
Table 59. Hubspot Digital Marketing Software Product Offerings
Table 60. Hubspot Digital Marketing Software Revenue (US$, Mn) & (2018-2023)
Table 61. Hubspot Key News & Latest Developments
Table 62. SAS Institute Company Summary
Table 63. SAS Institute Digital Marketing Software Product Offerings
Table 64. SAS Institute Digital Marketing Software Revenue (US$, Mn) & (2018-2023)
Table 65. SAS Institute Key News & Latest Developments
Table 66. Act-On Software Company Summary
Table 67. Act-On Software Digital Marketing Software Product Offerings
Table 68. Act-On Software Digital Marketing Software Revenue (US$, Mn) & (2018-2023)
Table 69. Act-On Software Key News & Latest Developments
List of Figures
Figure 1. Digital Marketing Software Segment by Type in 2022
Figure 2. Digital Marketing Software Segment by Application in 2022
Figure 3. Global Digital Marketing Software Market Overview: 2022
Figure 4. Key Caveats
Figure 5. Global Digital Marketing Software Market Size: 2022 VS 2030 (US$, Mn)
Figure 6. Global Digital Marketing Software Revenue, 2018-2030 (US$, Mn)
Figure 7. The Top 3 and 5 Players Market Share by Digital Marketing Software Revenue in 2022
Figure 8. By Type - Global Digital Marketing Software Revenue Market Share, 2018-2030
Figure 9. By Application - Global Digital Marketing Software Revenue Market Share, 2018-2030
Figure 10. By Type - Global Digital Marketing Software Revenue, (US$, Mn), 2022 & 2030
Figure 11. By Type - Global Digital Marketing Software Revenue Market Share, 2018-2030
Figure 12. By Application - Global Digital Marketing Software Revenue, (US$, Mn), 2022 & 2030
Figure 13. By Application - Global Digital Marketing Software Revenue Market Share, 2018-2030
Figure 14. By Region - Global Digital Marketing Software Revenue Market Share, 2018-2030
Figure 15. By Country - North America Digital Marketing Software Revenue Market Share, 2018-2030
Figure 16. US Digital Marketing Software Revenue, (US$, Mn), 2018-2030
Figure 17. Canada Digital Marketing Software Revenue, (US$, Mn), 2018-2030
Figure 18. Mexico Digital Marketing Software Revenue, (US$, Mn), 2018-2030
Figure 19. By Country - Europe Digital Marketing Software Revenue Market Share, 2018-2030
Figure 20. Germany Digital Marketing Software Revenue, (US$, Mn), 2018-2030
Figure 21. France Digital Marketing Software Revenue, (US$, Mn), 2018-2030
Figure 22. U.K. Digital Marketing Software Revenue, (US$, Mn), 2018-2030
Figure 23. Italy Digital Marketing Software Revenue, (US$, Mn), 2018-2030
Figure 24. Russia Digital Marketing Software Revenue, (US$, Mn), 2018-2030
Figure 25. Nordic Countries Digital Marketing Software Revenue, (US$, Mn), 2018-2030
Figure 26. Benelux Digital Marketing Software Revenue, (US$, Mn), 2018-2030
Figure 27. By Region - Asia Digital Marketing Software Revenue Market Share, 2018-2030
Figure 28. China Digital Marketing Software Revenue, (US$, Mn), 2018-2030
Figure 29. Japan Digital Marketing Software Revenue, (US$, Mn), 2018-2030
Figure 30. South Korea Digital Marketing Software Revenue, (US$, Mn), 2018-2030
Figure 31. Southeast Asia Digital Marketing Software Revenue, (US$, Mn), 2018-2030
Figure 32. India Digital Marketing Software Revenue, (US$, Mn), 2018-2030
Figure 33. By Country - South America Digital Marketing Software Revenue Market Share, 2018-2030
Figure 34. Brazil Digital Marketing Software Revenue, (US$, Mn), 2018-2030
Figure 35. Argentina Digital Marketing Software Revenue, (US$, Mn), 2018-2030
Figure 36. By Country - Middle East & Africa Digital Marketing Software Revenue Market Share, 2018-2030
Figure 37. Turkey Digital Marketing Software Revenue, (US$, Mn), 2018-2030
Figure 38. Israel Digital Marketing Software Revenue, (US$, Mn), 2018-2030
Figure 39. Saudi Arabia Digital Marketing Software Revenue, (US$, Mn), 2018-2030
Figure 40. UAE Digital Marketing Software Revenue, (US$, Mn), 2018-2030
Figure 41. Adobe Systems Digital Marketing Software Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 42. Oracle Digital Marketing Software Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 43. SAp Digital Marketing Software Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 44. Salesforce Digital Marketing Software Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 45. IBm Digital Marketing Software Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 46. Marketo Digital Marketing Software Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 47. Microsoft Digital Marketing Software Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 48. Hubspot Digital Marketing Software Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 49. SAS Institute Digital Marketing Software Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 50. Act-On Software Digital Marketing Software Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
