Marketing software and solutions are software tools used by various enterprises to track the performance of marketing initiatives. Marketing software and solution ?enables marketing managers to evaluate the their marketing initiatives by measuring performance using important business metrics such as return on investment (ROI), marketing attribution, and overall marketing effectiveness.
This report aims to provide a comprehensive presentation of the global market for Marketing Software and Solution, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Marketing Software and Solution. This report contains market size and forecasts of Marketing Software and Solution in global, including the following market information:
Global Marketing Software and Solution Market Revenue, 2018-2023, 2024-2030, ($ millions)
Global top five companies in 2022 (%)
The global Marketing Software and Solution market was valued at US$ million in 2022 and is projected to reach US$ million by 2029, at a CAGR of % during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
Cloud based marketing software and solution have witnessed traction in its adoption in the Asia Pacific region. IBM is offering its cloud based social media analytics software in this region which provides information about customer?s sentiment in social media.
We surveyed the Marketing Software and Solution companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Marketing Software and Solution Market, by Type, 2018-2023, 2024-2030 ($ millions)
Global Marketing Software and Solution Market Segment Percentages, by Type, 2022 (%)
On Premises
Cloud Based
Global Marketing Software and Solution Market, by Application, 2018-2023, 2024-2030 ($ millions)
Global Marketing Software and Solution Market Segment Percentages, by Application, 2022 (%)
Social Media Marketing
E-mail Marketing
SEO Marketing
PPC Marketing
Others
Global Marketing Software and Solution Market, By Region and Country, 2018-2023, 2024-2030 ($ Millions)
Global Marketing Software and Solution Market Segment Percentages, By Region and Country, 2022 (%)
North America
US
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Benelux
Rest of Europe
Asia
China
Japan
South Korea
Southeast Asia
India
Rest of Asia
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Turkey
Israel
Saudi Arabia
UAE
Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Marketing Software and Solution revenues in global market, 2018-2023 (estimated), ($ millions)
Key companies Marketing Software and Solution revenues share in global market, 2022 (%)
Further, the report presents profiles of competitors in the market, key players include:
IBM Corporation
Adobe Systems
Accenture PLC
Oracle Corporation
SAS Institute
Harte-Hanks
Pega-Systems
Outline of Major Chapters:
Chapter 1: Introduces the definition of Marketing Software and Solution, market overview.
Chapter 2: Global Marketing Software and Solution market size in revenue.
Chapter 3: Detailed analysis of Marketing Software and Solution company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Marketing Software and Solution in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.
TABLE OF CONTENTS
1 Introduction to Research & Analysis Reports
1.1 Marketing Software and Solution Market Definition
1.2 Market Segments
1.2.1 Market by Type
1.2.2 Market by Application
1.3 Global Marketing Software and Solution Market Overview
1.4 Features & Benefits of This Report
1.5 Methodology & Sources of Information
1.5.1 Research Methodology
1.5.2 Research Process
1.5.3 Base Year
1.5.4 Report Assumptions & Caveats
2 Global Marketing Software and Solution Overall Market Size
2.1 Global Marketing Software and Solution Market Size: 2022 VS 2030
2.2 Global Marketing Software and Solution Market Size, Prospects & Forecasts: 2018-2030
2.3 Key Market Trends, Opportunity, Drivers and Restraints
2.3.1 Market Opportunities & Trends
2.3.2 Market Drivers
2.3.3 Market Restraints
3 Company Landscape
3.1 Top Marketing Software and Solution Players in Global Market
3.2 Top Global Marketing Software and Solution Companies Ranked by Revenue
3.3 Global Marketing Software and Solution Revenue by Companies
3.4 Top 3 and Top 5 Marketing Software and Solution Companies in Global Market, by Revenue in 2022
3.5 Global Companies Marketing Software and Solution Product Type
3.6 Tier 1, Tier 2 and Tier 3 Marketing Software and Solution Players in Global Market
3.6.1 List of Global Tier 1 Marketing Software and Solution Companies
3.6.2 List of Global Tier 2 and Tier 3 Marketing Software and Solution Companies
4 Market Sights by Product
4.1 Overview
4.1.1 By Type - Global Marketing Software and Solution Market Size Markets, 2022 & 2030
4.1.2 On Premises
4.1.3 Cloud Based
4.2 By Type - Global Marketing Software and Solution Revenue & Forecasts
4.2.1 By Type - Global Marketing Software and Solution Revenue, 2018-2023
4.2.2 By Type - Global Marketing Software and Solution Revenue, 2024-2030
4.2.3 By Type - Global Marketing Software and Solution Revenue Market Share, 2018-2030
5 Sights by Application
5.1 Overview
5.1.1 By Application - Global Marketing Software and Solution Market Size, 2022 & 2030
5.1.2 Social Media Marketing
5.1.3 E-mail Marketing
5.1.4 SEO Marketing
5.1.5 PPC Marketing
5.1.6 Others
5.2 By Application - Global Marketing Software and Solution Revenue & Forecasts
5.2.1 By Application - Global Marketing Software and Solution Revenue, 2018-2023
5.2.2 By Application - Global Marketing Software and Solution Revenue, 2024-2030
5.2.3 By Application - Global Marketing Software and Solution Revenue Market Share, 2018-2030
6 Sights by Region
6.1 By Region - Global Marketing Software and Solution Market Size, 2022 & 2030
6.2 By Region - Global Marketing Software and Solution Revenue & Forecasts
6.2.1 By Region - Global Marketing Software and Solution Revenue, 2018-2023
6.2.2 By Region - Global Marketing Software and Solution Revenue, 2024-2030
6.2.3 By Region - Global Marketing Software and Solution Revenue Market Share, 2018-2030
6.3 North America
6.3.1 By Country - North America Marketing Software and Solution Revenue, 2018-2030
6.3.2 US Marketing Software and Solution Market Size, 2018-2030
6.3.3 Canada Marketing Software and Solution Market Size, 2018-2030
6.3.4 Mexico Marketing Software and Solution Market Size, 2018-2030
6.4 Europe
6.4.1 By Country - Europe Marketing Software and Solution Revenue, 2018-2030
6.4.2 Germany Marketing Software and Solution Market Size, 2018-2030
6.4.3 France Marketing Software and Solution Market Size, 2018-2030
6.4.4 U.K. Marketing Software and Solution Market Size, 2018-2030
6.4.5 Italy Marketing Software and Solution Market Size, 2018-2030
6.4.6 Russia Marketing Software and Solution Market Size, 2018-2030
6.4.7 Nordic Countries Marketing Software and Solution Market Size, 2018-2030
6.4.8 Benelux Marketing Software and Solution Market Size, 2018-2030
6.5 Asia
6.5.1 By Region - Asia Marketing Software and Solution Revenue, 2018-2030
6.5.2 China Marketing Software and Solution Market Size, 2018-2030
6.5.3 Japan Marketing Software and Solution Market Size, 2018-2030
6.5.4 South Korea Marketing Software and Solution Market Size, 2018-2030
6.5.5 Southeast Asia Marketing Software and Solution Market Size, 2018-2030
6.5.6 India Marketing Software and Solution Market Size, 2018-2030
6.6 South America
6.6.1 By Country - South America Marketing Software and Solution Revenue, 2018-2030
6.6.2 Brazil Marketing Software and Solution Market Size, 2018-2030
6.6.3 Argentina Marketing Software and Solution Market Size, 2018-2030
6.7 Middle East & Africa
6.7.1 By Country - Middle East & Africa Marketing Software and Solution Revenue, 2018-2030
6.7.2 Turkey Marketing Software and Solution Market Size, 2018-2030
6.7.3 Israel Marketing Software and Solution Market Size, 2018-2030
6.7.4 Saudi Arabia Marketing Software and Solution Market Size, 2018-2030
6.7.5 UAE Marketing Software and Solution Market Size, 2018-2030
7 Marketing Software and Solution Companies Profiles
7.1 IBM Corporation
7.1.1 IBM Corporation Company Summary
7.1.2 IBM Corporation Business Overview
7.1.3 IBM Corporation Marketing Software and Solution Major Product Offerings
7.1.4 IBM Corporation Marketing Software and Solution Revenue in Global Market (2018-2023)
7.1.5 IBM Corporation Key News & Latest Developments
7.2 Adobe Systems
7.2.1 Adobe Systems Company Summary
7.2.2 Adobe Systems Business Overview
7.2.3 Adobe Systems Marketing Software and Solution Major Product Offerings
7.2.4 Adobe Systems Marketing Software and Solution Revenue in Global Market (2018-2023)
7.2.5 Adobe Systems Key News & Latest Developments
7.3 Accenture PLC
7.3.1 Accenture PLC Company Summary
7.3.2 Accenture PLC Business Overview
7.3.3 Accenture PLC Marketing Software and Solution Major Product Offerings
7.3.4 Accenture PLC Marketing Software and Solution Revenue in Global Market (2018-2023)
7.3.5 Accenture PLC Key News & Latest Developments
7.4 Oracle Corporation
7.4.1 Oracle Corporation Company Summary
7.4.2 Oracle Corporation Business Overview
7.4.3 Oracle Corporation Marketing Software and Solution Major Product Offerings
7.4.4 Oracle Corporation Marketing Software and Solution Revenue in Global Market (2018-2023)
7.4.5 Oracle Corporation Key News & Latest Developments
7.5 SAS Institute
7.5.1 SAS Institute Company Summary
7.5.2 SAS Institute Business Overview
7.5.3 SAS Institute Marketing Software and Solution Major Product Offerings
7.5.4 SAS Institute Marketing Software and Solution Revenue in Global Market (2018-2023)
7.5.5 SAS Institute Key News & Latest Developments
7.6 Harte-Hanks
7.6.1 Harte-Hanks Company Summary
7.6.2 Harte-Hanks Business Overview
7.6.3 Harte-Hanks Marketing Software and Solution Major Product Offerings
7.6.4 Harte-Hanks Marketing Software and Solution Revenue in Global Market (2018-2023)
7.6.5 Harte-Hanks Key News & Latest Developments
7.7 Pega-Systems
7.7.1 Pega-Systems Company Summary
7.7.2 Pega-Systems Business Overview
7.7.3 Pega-Systems Marketing Software and Solution Major Product Offerings
7.7.4 Pega-Systems Marketing Software and Solution Revenue in Global Market (2018-2023)
7.7.5 Pega-Systems Key News & Latest Developments
8 Conclusion
9 Appendix
9.1 Note
9.2 Examples of Clients
9.3 Disclaimer
LIST OF TABLES & FIGURES
List of Tables
Table 1. Marketing Software and Solution Market Opportunities & Trends in Global Market
Table 2. Marketing Software and Solution Market Drivers in Global Market
Table 3. Marketing Software and Solution Market Restraints in Global Market
Table 4. Key Players of Marketing Software and Solution in Global Market
Table 5. Top Marketing Software and Solution Players in Global Market, Ranking by Revenue (2022)
Table 6. Global Marketing Software and Solution Revenue by Companies, (US$, Mn), 2018-2023
Table 7. Global Marketing Software and Solution Revenue Share by Companies, 2018-2023
Table 8. Global Companies Marketing Software and Solution Product Type
Table 9. List of Global Tier 1 Marketing Software and Solution Companies, Revenue (US$, Mn) in 2022 and Market Share
Table 10. List of Global Tier 2 and Tier 3 Marketing Software and Solution Companies, Revenue (US$, Mn) in 2022 and Market Share
Table 11. By Type ? Global Marketing Software and Solution Revenue, (US$, Mn), 2022 & 2030
Table 12. By Type - Marketing Software and Solution Revenue in Global (US$, Mn), 2018-2023
Table 13. By Type - Marketing Software and Solution Revenue in Global (US$, Mn), 2024-2030
Table 14. By Application ? Global Marketing Software and Solution Revenue, (US$, Mn), 2022 & 2030
Table 15. By Application - Marketing Software and Solution Revenue in Global (US$, Mn), 2018-2023
Table 16. By Application - Marketing Software and Solution Revenue in Global (US$, Mn), 2024-2030
Table 17. By Region ? Global Marketing Software and Solution Revenue, (US$, Mn), 2022 & 2030
Table 18. By Region - Global Marketing Software and Solution Revenue (US$, Mn), 2018-2023
Table 19. By Region - Global Marketing Software and Solution Revenue (US$, Mn), 2024-2030
Table 20. By Country - North America Marketing Software and Solution Revenue, (US$, Mn), 2018-2023
Table 21. By Country - North America Marketing Software and Solution Revenue, (US$, Mn), 2024-2030
Table 22. By Country - Europe Marketing Software and Solution Revenue, (US$, Mn), 2018-2023
Table 23. By Country - Europe Marketing Software and Solution Revenue, (US$, Mn), 2024-2030
Table 24. By Region - Asia Marketing Software and Solution Revenue, (US$, Mn), 2018-2023
Table 25. By Region - Asia Marketing Software and Solution Revenue, (US$, Mn), 2024-2030
Table 26. By Country - South America Marketing Software and Solution Revenue, (US$, Mn), 2018-2023
Table 27. By Country - South America Marketing Software and Solution Revenue, (US$, Mn), 2024-2030
Table 28. By Country - Middle East & Africa Marketing Software and Solution Revenue, (US$, Mn), 2018-2023
Table 29. By Country - Middle East & Africa Marketing Software and Solution Revenue, (US$, Mn), 2024-2030
Table 30. IBM Corporation Company Summary
Table 31. IBM Corporation Marketing Software and Solution Product Offerings
Table 32. IBM Corporation Marketing Software and Solution Revenue (US$, Mn) & (2018-2023)
Table 33. IBM Corporation Key News & Latest Developments
Table 34. Adobe Systems Company Summary
Table 35. Adobe Systems Marketing Software and Solution Product Offerings
Table 36. Adobe Systems Marketing Software and Solution Revenue (US$, Mn) & (2018-2023)
Table 37. Adobe Systems Key News & Latest Developments
Table 38. Accenture PLC Company Summary
Table 39. Accenture PLC Marketing Software and Solution Product Offerings
Table 40. Accenture PLC Marketing Software and Solution Revenue (US$, Mn) & (2018-2023)
Table 41. Accenture PLC Key News & Latest Developments
Table 42. Oracle Corporation Company Summary
Table 43. Oracle Corporation Marketing Software and Solution Product Offerings
Table 44. Oracle Corporation Marketing Software and Solution Revenue (US$, Mn) & (2018-2023)
Table 45. Oracle Corporation Key News & Latest Developments
Table 46. SAS Institute Company Summary
Table 47. SAS Institute Marketing Software and Solution Product Offerings
Table 48. SAS Institute Marketing Software and Solution Revenue (US$, Mn) & (2018-2023)
Table 49. SAS Institute Key News & Latest Developments
Table 50. Harte-Hanks Company Summary
Table 51. Harte-Hanks Marketing Software and Solution Product Offerings
Table 52. Harte-Hanks Marketing Software and Solution Revenue (US$, Mn) & (2018-2023)
Table 53. Harte-Hanks Key News & Latest Developments
Table 54. Pega-Systems Company Summary
Table 55. Pega-Systems Marketing Software and Solution Product Offerings
Table 56. Pega-Systems Marketing Software and Solution Revenue (US$, Mn) & (2018-2023)
Table 57. Pega-Systems Key News & Latest Developments
List of Figures
Figure 1. Marketing Software and Solution Segment by Type in 2022
Figure 2. Marketing Software and Solution Segment by Application in 2022
Figure 3. Global Marketing Software and Solution Market Overview: 2022
Figure 4. Key Caveats
Figure 5. Global Marketing Software and Solution Market Size: 2022 VS 2030 (US$, Mn)
Figure 6. Global Marketing Software and Solution Revenue, 2018-2030 (US$, Mn)
Figure 7. The Top 3 and 5 Players Market Share by Marketing Software and Solution Revenue in 2022
Figure 8. By Type - Global Marketing Software and Solution Revenue Market Share, 2018-2030
Figure 9. By Application - Global Marketing Software and Solution Revenue Market Share, 2018-2030
Figure 10. By Type - Global Marketing Software and Solution Revenue, (US$, Mn), 2022 & 2030
Figure 11. By Type - Global Marketing Software and Solution Revenue Market Share, 2018-2030
Figure 12. By Application - Global Marketing Software and Solution Revenue, (US$, Mn), 2022 & 2030
Figure 13. By Application - Global Marketing Software and Solution Revenue Market Share, 2018-2030
Figure 14. By Region - Global Marketing Software and Solution Revenue Market Share, 2018-2030
Figure 15. By Country - North America Marketing Software and Solution Revenue Market Share, 2018-2030
Figure 16. US Marketing Software and Solution Revenue, (US$, Mn), 2018-2030
Figure 17. Canada Marketing Software and Solution Revenue, (US$, Mn), 2018-2030
Figure 18. Mexico Marketing Software and Solution Revenue, (US$, Mn), 2018-2030
Figure 19. By Country - Europe Marketing Software and Solution Revenue Market Share, 2018-2030
Figure 20. Germany Marketing Software and Solution Revenue, (US$, Mn), 2018-2030
Figure 21. France Marketing Software and Solution Revenue, (US$, Mn), 2018-2030
Figure 22. U.K. Marketing Software and Solution Revenue, (US$, Mn), 2018-2030
Figure 23. Italy Marketing Software and Solution Revenue, (US$, Mn), 2018-2030
Figure 24. Russia Marketing Software and Solution Revenue, (US$, Mn), 2018-2030
Figure 25. Nordic Countries Marketing Software and Solution Revenue, (US$, Mn), 2018-2030
Figure 26. Benelux Marketing Software and Solution Revenue, (US$, Mn), 2018-2030
Figure 27. By Region - Asia Marketing Software and Solution Revenue Market Share, 2018-2030
Figure 28. China Marketing Software and Solution Revenue, (US$, Mn), 2018-2030
Figure 29. Japan Marketing Software and Solution Revenue, (US$, Mn), 2018-2030
Figure 30. South Korea Marketing Software and Solution Revenue, (US$, Mn), 2018-2030
Figure 31. Southeast Asia Marketing Software and Solution Revenue, (US$, Mn), 2018-2030
Figure 32. India Marketing Software and Solution Revenue, (US$, Mn), 2018-2030
Figure 33. By Country - South America Marketing Software and Solution Revenue Market Share, 2018-2030
Figure 34. Brazil Marketing Software and Solution Revenue, (US$, Mn), 2018-2030
Figure 35. Argentina Marketing Software and Solution Revenue, (US$, Mn), 2018-2030
Figure 36. By Country - Middle East & Africa Marketing Software and Solution Revenue Market Share, 2018-2030
Figure 37. Turkey Marketing Software and Solution Revenue, (US$, Mn), 2018-2030
Figure 38. Israel Marketing Software and Solution Revenue, (US$, Mn), 2018-2030
Figure 39. Saudi Arabia Marketing Software and Solution Revenue, (US$, Mn), 2018-2030
Figure 40. UAE Marketing Software and Solution Revenue, (US$, Mn), 2018-2030
Figure 41. IBM Corporation Marketing Software and Solution Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 42. Adobe Systems Marketing Software and Solution Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 43. Accenture PLC Marketing Software and Solution Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 44. Oracle Corporation Marketing Software and Solution Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 45. SAS Institute Marketing Software and Solution Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 46. Harte-Hanks Marketing Software and Solution Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 47. Pega-Systems Marketing Software and Solution Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
