Real-time marketing is marketing performed "on-the-fly" to determine an appropriate or optimal approach to a particular customer at a particular time and place. It is a form of market research inbound marketing that seeks the most appropriate offer for a given customer sales opportunity, reversing the traditional outbound marketing (or interruption marketing) which aims to acquire appropriate customers for a given 'pre-defined' offer. The dynamic 'just-in-time' decision making behind a real-time offer aims to exploit a given customer interaction defined by web-site clicks or verbal contact centre conversation.
This report aims to provide a comprehensive presentation of the global market for Real-Time Marketing Software, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Real-Time Marketing Software. This report contains market size and forecasts of Real-Time Marketing Software in global, including the following market information:
Global Real-Time Marketing Software Market Revenue, 2018-2023, 2024-2030, ($ millions)
Global top five companies in 2022 (%)
The global Real-Time Marketing Software market was valued at US$ million in 2022 and is projected to reach US$ million by 2029, at a CAGR of % during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
The U.S. Market is Estimated at $ Million in 2022, While China is to reach $ Million.
Cloud-Based Segment to Reach $ Million by 2029, with a % CAGR in next six years.
The global key manufacturers of Real-Time Marketing Software include IBM, Oracle, Pegasystems, SAP SE, Salesforce.com, Darwin Pricing, Pega and Pinpoint Systems, etc. in 2022, the global top five players have a share approximately % in terms of revenue.
We surveyed the Real-Time Marketing Software companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Real-Time Marketing Software Market, by Type, 2018-2023, 2024-2030 ($ millions)
Global Real-Time Marketing Software Market Segment Percentages, by Type, 2022 (%)
Cloud-Based
On-premises
Global Real-Time Marketing Software Market, by Application, 2018-2023, 2024-2030 ($ millions)
Global Real-Time Marketing Software Market Segment Percentages, by Application, 2022 (%)
BFSI
IT and Telecom
Healthcare
Retail
Media and Entertainment
Manufacturing
Others
Global Real-Time Marketing Software Market, By Region and Country, 2018-2023, 2024-2030 ($ Millions)
Global Real-Time Marketing Software Market Segment Percentages, By Region and Country, 2022 (%)
North America
US
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Benelux
Rest of Europe
Asia
China
Japan
South Korea
Southeast Asia
India
Rest of Asia
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Turkey
Israel
Saudi Arabia
UAE
Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Real-Time Marketing Software revenues in global market, 2018-2023 (estimated), ($ millions)
Key companies Real-Time Marketing Software revenues share in global market, 2022 (%)
Further, the report presents profiles of competitors in the market, key players include:
IBM
Oracle
Pegasystems
SAP SE
Salesforce.com
Darwin Pricing
Pega
Pinpoint Systems
Outline of Major Chapters:
Chapter 1: Introduces the definition of Real-Time Marketing Software, market overview.
Chapter 2: Global Real-Time Marketing Software market size in revenue.
Chapter 3: Detailed analysis of Real-Time Marketing Software company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Real-Time Marketing Software in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.
TABLE OF CONTENTS
1 Introduction to Research & Analysis Reports
1.1 Real-Time Marketing Software Market Definition
1.2 Market Segments
1.2.1 Market by Type
1.2.2 Market by Application
1.3 Global Real-Time Marketing Software Market Overview
1.4 Features & Benefits of This Report
1.5 Methodology & Sources of Information
1.5.1 Research Methodology
1.5.2 Research Process
1.5.3 Base Year
1.5.4 Report Assumptions & Caveats
2 Global Real-Time Marketing Software Overall Market Size
2.1 Global Real-Time Marketing Software Market Size: 2022 VS 2030
2.2 Global Real-Time Marketing Software Market Size, Prospects & Forecasts: 2018-2030
2.3 Key Market Trends, Opportunity, Drivers and Restraints
2.3.1 Market Opportunities & Trends
2.3.2 Market Drivers
2.3.3 Market Restraints
3 Company Landscape
3.1 Top Real-Time Marketing Software Players in Global Market
3.2 Top Global Real-Time Marketing Software Companies Ranked by Revenue
3.3 Global Real-Time Marketing Software Revenue by Companies
3.4 Top 3 and Top 5 Real-Time Marketing Software Companies in Global Market, by Revenue in 2022
3.5 Global Companies Real-Time Marketing Software Product Type
3.6 Tier 1, Tier 2 and Tier 3 Real-Time Marketing Software Players in Global Market
3.6.1 List of Global Tier 1 Real-Time Marketing Software Companies
3.6.2 List of Global Tier 2 and Tier 3 Real-Time Marketing Software Companies
4 Market Sights by Product
4.1 Overview
4.1.1 By Type - Global Real-Time Marketing Software Market Size Markets, 2022 & 2030
4.1.2 Cloud-Based
4.1.3 On-premises
4.2 By Type - Global Real-Time Marketing Software Revenue & Forecasts
4.2.1 By Type - Global Real-Time Marketing Software Revenue, 2018-2023
4.2.2 By Type - Global Real-Time Marketing Software Revenue, 2024-2030
4.2.3 By Type - Global Real-Time Marketing Software Revenue Market Share, 2018-2030
5 Sights by Application
5.1 Overview
5.1.1 By Application - Global Real-Time Marketing Software Market Size, 2022 & 2030
5.1.2 BFSI
5.1.3 IT and Telecom
5.1.4 Healthcare
5.1.5 Retail
5.1.6 Media and Entertainment
5.1.7 Manufacturing
5.1.8 Others
5.2 By Application - Global Real-Time Marketing Software Revenue & Forecasts
5.2.1 By Application - Global Real-Time Marketing Software Revenue, 2018-2023
5.2.2 By Application - Global Real-Time Marketing Software Revenue, 2024-2030
5.2.3 By Application - Global Real-Time Marketing Software Revenue Market Share, 2018-2030
6 Sights by Region
6.1 By Region - Global Real-Time Marketing Software Market Size, 2022 & 2030
6.2 By Region - Global Real-Time Marketing Software Revenue & Forecasts
6.2.1 By Region - Global Real-Time Marketing Software Revenue, 2018-2023
6.2.2 By Region - Global Real-Time Marketing Software Revenue, 2024-2030
6.2.3 By Region - Global Real-Time Marketing Software Revenue Market Share, 2018-2030
6.3 North America
6.3.1 By Country - North America Real-Time Marketing Software Revenue, 2018-2030
6.3.2 US Real-Time Marketing Software Market Size, 2018-2030
6.3.3 Canada Real-Time Marketing Software Market Size, 2018-2030
6.3.4 Mexico Real-Time Marketing Software Market Size, 2018-2030
6.4 Europe
6.4.1 By Country - Europe Real-Time Marketing Software Revenue, 2018-2030
6.4.2 Germany Real-Time Marketing Software Market Size, 2018-2030
6.4.3 France Real-Time Marketing Software Market Size, 2018-2030
6.4.4 U.K. Real-Time Marketing Software Market Size, 2018-2030
6.4.5 Italy Real-Time Marketing Software Market Size, 2018-2030
6.4.6 Russia Real-Time Marketing Software Market Size, 2018-2030
6.4.7 Nordic Countries Real-Time Marketing Software Market Size, 2018-2030
6.4.8 Benelux Real-Time Marketing Software Market Size, 2018-2030
6.5 Asia
6.5.1 By Region - Asia Real-Time Marketing Software Revenue, 2018-2030
6.5.2 China Real-Time Marketing Software Market Size, 2018-2030
6.5.3 Japan Real-Time Marketing Software Market Size, 2018-2030
6.5.4 South Korea Real-Time Marketing Software Market Size, 2018-2030
6.5.5 Southeast Asia Real-Time Marketing Software Market Size, 2018-2030
6.5.6 India Real-Time Marketing Software Market Size, 2018-2030
6.6 South America
6.6.1 By Country - South America Real-Time Marketing Software Revenue, 2018-2030
6.6.2 Brazil Real-Time Marketing Software Market Size, 2018-2030
6.6.3 Argentina Real-Time Marketing Software Market Size, 2018-2030
6.7 Middle East & Africa
6.7.1 By Country - Middle East & Africa Real-Time Marketing Software Revenue, 2018-2030
6.7.2 Turkey Real-Time Marketing Software Market Size, 2018-2030
6.7.3 Israel Real-Time Marketing Software Market Size, 2018-2030
6.7.4 Saudi Arabia Real-Time Marketing Software Market Size, 2018-2030
6.7.5 UAE Real-Time Marketing Software Market Size, 2018-2030
7 Real-Time Marketing Software Companies Profiles
7.1 IBM
7.1.1 IBM Company Summary
7.1.2 IBM Business Overview
7.1.3 IBM Real-Time Marketing Software Major Product Offerings
7.1.4 IBM Real-Time Marketing Software Revenue in Global Market (2018-2023)
7.1.5 IBM Key News & Latest Developments
7.2 Oracle
7.2.1 Oracle Company Summary
7.2.2 Oracle Business Overview
7.2.3 Oracle Real-Time Marketing Software Major Product Offerings
7.2.4 Oracle Real-Time Marketing Software Revenue in Global Market (2018-2023)
7.2.5 Oracle Key News & Latest Developments
7.3 Pegasystems
7.3.1 Pegasystems Company Summary
7.3.2 Pegasystems Business Overview
7.3.3 Pegasystems Real-Time Marketing Software Major Product Offerings
7.3.4 Pegasystems Real-Time Marketing Software Revenue in Global Market (2018-2023)
7.3.5 Pegasystems Key News & Latest Developments
7.4 SAP SE
7.4.1 SAP SE Company Summary
7.4.2 SAP SE Business Overview
7.4.3 SAP SE Real-Time Marketing Software Major Product Offerings
7.4.4 SAP SE Real-Time Marketing Software Revenue in Global Market (2018-2023)
7.4.5 SAP SE Key News & Latest Developments
7.5 Salesforce.com
7.5.1 Salesforce.com Company Summary
7.5.2 Salesforce.com Business Overview
7.5.3 Salesforce.com Real-Time Marketing Software Major Product Offerings
7.5.4 Salesforce.com Real-Time Marketing Software Revenue in Global Market (2018-2023)
7.5.5 Salesforce.com Key News & Latest Developments
7.6 Darwin Pricing
7.6.1 Darwin Pricing Company Summary
7.6.2 Darwin Pricing Business Overview
7.6.3 Darwin Pricing Real-Time Marketing Software Major Product Offerings
7.6.4 Darwin Pricing Real-Time Marketing Software Revenue in Global Market (2018-2023)
7.6.5 Darwin Pricing Key News & Latest Developments
7.7 Pega
7.7.1 Pega Company Summary
7.7.2 Pega Business Overview
7.7.3 Pega Real-Time Marketing Software Major Product Offerings
7.7.4 Pega Real-Time Marketing Software Revenue in Global Market (2018-2023)
7.7.5 Pega Key News & Latest Developments
7.8 Pinpoint Systems
7.8.1 Pinpoint Systems Company Summary
7.8.2 Pinpoint Systems Business Overview
7.8.3 Pinpoint Systems Real-Time Marketing Software Major Product Offerings
7.8.4 Pinpoint Systems Real-Time Marketing Software Revenue in Global Market (2018-2023)
7.8.5 Pinpoint Systems Key News & Latest Developments
8 Conclusion
9 Appendix
9.1 Note
9.2 Examples of Clients
9.3 Disclaimer
LIST OF TABLES & FIGURES
List of Tables
Table 1. Real-Time Marketing Software Market Opportunities & Trends in Global Market
Table 2. Real-Time Marketing Software Market Drivers in Global Market
Table 3. Real-Time Marketing Software Market Restraints in Global Market
Table 4. Key Players of Real-Time Marketing Software in Global Market
Table 5. Top Real-Time Marketing Software Players in Global Market, Ranking by Revenue (2022)
Table 6. Global Real-Time Marketing Software Revenue by Companies, (US$, Mn), 2018-2023
Table 7. Global Real-Time Marketing Software Revenue Share by Companies, 2018-2023
Table 8. Global Companies Real-Time Marketing Software Product Type
Table 9. List of Global Tier 1 Real-Time Marketing Software Companies, Revenue (US$, Mn) in 2022 and Market Share
Table 10. List of Global Tier 2 and Tier 3 Real-Time Marketing Software Companies, Revenue (US$, Mn) in 2022 and Market Share
Table 11. By Type ? Global Real-Time Marketing Software Revenue, (US$, Mn), 2022 & 2030
Table 12. By Type - Real-Time Marketing Software Revenue in Global (US$, Mn), 2018-2023
Table 13. By Type - Real-Time Marketing Software Revenue in Global (US$, Mn), 2024-2030
Table 14. By Application ? Global Real-Time Marketing Software Revenue, (US$, Mn), 2022 & 2030
Table 15. By Application - Real-Time Marketing Software Revenue in Global (US$, Mn), 2018-2023
Table 16. By Application - Real-Time Marketing Software Revenue in Global (US$, Mn), 2024-2030
Table 17. By Region ? Global Real-Time Marketing Software Revenue, (US$, Mn), 2022 & 2030
Table 18. By Region - Global Real-Time Marketing Software Revenue (US$, Mn), 2018-2023
Table 19. By Region - Global Real-Time Marketing Software Revenue (US$, Mn), 2024-2030
Table 20. By Country - North America Real-Time Marketing Software Revenue, (US$, Mn), 2018-2023
Table 21. By Country - North America Real-Time Marketing Software Revenue, (US$, Mn), 2024-2030
Table 22. By Country - Europe Real-Time Marketing Software Revenue, (US$, Mn), 2018-2023
Table 23. By Country - Europe Real-Time Marketing Software Revenue, (US$, Mn), 2024-2030
Table 24. By Region - Asia Real-Time Marketing Software Revenue, (US$, Mn), 2018-2023
Table 25. By Region - Asia Real-Time Marketing Software Revenue, (US$, Mn), 2024-2030
Table 26. By Country - South America Real-Time Marketing Software Revenue, (US$, Mn), 2018-2023
Table 27. By Country - South America Real-Time Marketing Software Revenue, (US$, Mn), 2024-2030
Table 28. By Country - Middle East & Africa Real-Time Marketing Software Revenue, (US$, Mn), 2018-2023
Table 29. By Country - Middle East & Africa Real-Time Marketing Software Revenue, (US$, Mn), 2024-2030
Table 30. IBM Company Summary
Table 31. IBM Real-Time Marketing Software Product Offerings
Table 32. IBM Real-Time Marketing Software Revenue (US$, Mn) & (2018-2023)
Table 33. IBM Key News & Latest Developments
Table 34. Oracle Company Summary
Table 35. Oracle Real-Time Marketing Software Product Offerings
Table 36. Oracle Real-Time Marketing Software Revenue (US$, Mn) & (2018-2023)
Table 37. Oracle Key News & Latest Developments
Table 38. Pegasystems Company Summary
Table 39. Pegasystems Real-Time Marketing Software Product Offerings
Table 40. Pegasystems Real-Time Marketing Software Revenue (US$, Mn) & (2018-2023)
Table 41. Pegasystems Key News & Latest Developments
Table 42. SAP SE Company Summary
Table 43. SAP SE Real-Time Marketing Software Product Offerings
Table 44. SAP SE Real-Time Marketing Software Revenue (US$, Mn) & (2018-2023)
Table 45. SAP SE Key News & Latest Developments
Table 46. Salesforce.com Company Summary
Table 47. Salesforce.com Real-Time Marketing Software Product Offerings
Table 48. Salesforce.com Real-Time Marketing Software Revenue (US$, Mn) & (2018-2023)
Table 49. Salesforce.com Key News & Latest Developments
Table 50. Darwin Pricing Company Summary
Table 51. Darwin Pricing Real-Time Marketing Software Product Offerings
Table 52. Darwin Pricing Real-Time Marketing Software Revenue (US$, Mn) & (2018-2023)
Table 53. Darwin Pricing Key News & Latest Developments
Table 54. Pega Company Summary
Table 55. Pega Real-Time Marketing Software Product Offerings
Table 56. Pega Real-Time Marketing Software Revenue (US$, Mn) & (2018-2023)
Table 57. Pega Key News & Latest Developments
Table 58. Pinpoint Systems Company Summary
Table 59. Pinpoint Systems Real-Time Marketing Software Product Offerings
Table 60. Pinpoint Systems Real-Time Marketing Software Revenue (US$, Mn) & (2018-2023)
Table 61. Pinpoint Systems Key News & Latest Developments
List of Figures
Figure 1. Real-Time Marketing Software Segment by Type in 2022
Figure 2. Real-Time Marketing Software Segment by Application in 2022
Figure 3. Global Real-Time Marketing Software Market Overview: 2022
Figure 4. Key Caveats
Figure 5. Global Real-Time Marketing Software Market Size: 2022 VS 2030 (US$, Mn)
Figure 6. Global Real-Time Marketing Software Revenue, 2018-2030 (US$, Mn)
Figure 7. The Top 3 and 5 Players Market Share by Real-Time Marketing Software Revenue in 2022
Figure 8. By Type - Global Real-Time Marketing Software Revenue Market Share, 2018-2030
Figure 9. By Application - Global Real-Time Marketing Software Revenue Market Share, 2018-2030
Figure 10. By Type - Global Real-Time Marketing Software Revenue, (US$, Mn), 2022 & 2030
Figure 11. By Type - Global Real-Time Marketing Software Revenue Market Share, 2018-2030
Figure 12. By Application - Global Real-Time Marketing Software Revenue, (US$, Mn), 2022 & 2030
Figure 13. By Application - Global Real-Time Marketing Software Revenue Market Share, 2018-2030
Figure 14. By Region - Global Real-Time Marketing Software Revenue Market Share, 2018-2030
Figure 15. By Country - North America Real-Time Marketing Software Revenue Market Share, 2018-2030
Figure 16. US Real-Time Marketing Software Revenue, (US$, Mn), 2018-2030
Figure 17. Canada Real-Time Marketing Software Revenue, (US$, Mn), 2018-2030
Figure 18. Mexico Real-Time Marketing Software Revenue, (US$, Mn), 2018-2030
Figure 19. By Country - Europe Real-Time Marketing Software Revenue Market Share, 2018-2030
Figure 20. Germany Real-Time Marketing Software Revenue, (US$, Mn), 2018-2030
Figure 21. France Real-Time Marketing Software Revenue, (US$, Mn), 2018-2030
Figure 22. U.K. Real-Time Marketing Software Revenue, (US$, Mn), 2018-2030
Figure 23. Italy Real-Time Marketing Software Revenue, (US$, Mn), 2018-2030
Figure 24. Russia Real-Time Marketing Software Revenue, (US$, Mn), 2018-2030
Figure 25. Nordic Countries Real-Time Marketing Software Revenue, (US$, Mn), 2018-2030
Figure 26. Benelux Real-Time Marketing Software Revenue, (US$, Mn), 2018-2030
Figure 27. By Region - Asia Real-Time Marketing Software Revenue Market Share, 2018-2030
Figure 28. China Real-Time Marketing Software Revenue, (US$, Mn), 2018-2030
Figure 29. Japan Real-Time Marketing Software Revenue, (US$, Mn), 2018-2030
Figure 30. South Korea Real-Time Marketing Software Revenue, (US$, Mn), 2018-2030
Figure 31. Southeast Asia Real-Time Marketing Software Revenue, (US$, Mn), 2018-2030
Figure 32. India Real-Time Marketing Software Revenue, (US$, Mn), 2018-2030
Figure 33. By Country - South America Real-Time Marketing Software Revenue Market Share, 2018-2030
Figure 34. Brazil Real-Time Marketing Software Revenue, (US$, Mn), 2018-2030
Figure 35. Argentina Real-Time Marketing Software Revenue, (US$, Mn), 2018-2030
Figure 36. By Country - Middle East & Africa Real-Time Marketing Software Revenue Market Share, 2018-2030
Figure 37. Turkey Real-Time Marketing Software Revenue, (US$, Mn), 2018-2030
Figure 38. Israel Real-Time Marketing Software Revenue, (US$, Mn), 2018-2030
Figure 39. Saudi Arabia Real-Time Marketing Software Revenue, (US$, Mn), 2018-2030
Figure 40. UAE Real-Time Marketing Software Revenue, (US$, Mn), 2018-2030
Figure 41. IBM Real-Time Marketing Software Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 42. Oracle Real-Time Marketing Software Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 43. Pegasystems Real-Time Marketing Software Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 44. SAP SE Real-Time Marketing Software Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 45. Salesforce.com Real-Time Marketing Software Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 46. Darwin Pricing Real-Time Marketing Software Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 47. Pega Real-Time Marketing Software Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 48. Pinpoint Systems Real-Time Marketing Software Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
