Report Overview
Most of the time, genetic testing is done through healthcare providers such as physicians, nurse practitioners, and genetic counselors. Healthcare providers determine which test is needed, order the test from a laboratory, collect and send the DNA sample, interpret the test results, and share the results with the patient. Often, a health insurance company covers part or all of the cost of testing.Direct-to-consumer genetic testing is different: these genetic tests are marketed directly to customers via television, print advertisements, or the Internet, and the tests can be bought online or in stores. Customers send the company a DNA sample and receive their results directly from a secure website or in a written report. Direct-to-consumer genetic testing provides people access to their genetic information without necessarily involving a healthcare provider or health insurance company in the process.
The global Home DNA Testing market size was estimated at USD 1575 million in 2023 and is projected to reach USD 5989.66 million by 2032, exhibiting a CAGR of 16.00% during the forecast period.
North America Home DNA Testing market size was estimated at USD 530.69 million in 2023, at a CAGR of 13.71% during the forecast period of 2025 through 2032.
This report provides a deep insight into the global Home DNA Testing market covering all its essential aspects. This ranges from a macro overview of the market to micro details of the market size, competitive landscape, development trend, niche market, key market drivers and challenges, SWOT analysis, value chain analysis, etc.
The analysis helps the reader to shape the competition within the industries and strategies for the competitive environment to enhance the potential profit. Furthermore, it provides a simple framework for evaluating and accessing the position of the business organization. The report structure also focuses on the competitive landscape of the Global Home DNA Testing Market, this report introduces in detail the market share, market performance, product situation, operation situation, etc. of the main players, which helps the readers in the industry to identify the main competitors and deeply understand the competition pattern of the market.
In a word, this report is a must-read for industry players, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Home DNA Testing market in any manner.
Global Home DNA Testing Market: Market Segmentation Analysis
The research report includes specific segments by region (country), manufacturers, Type, and Application. Market segmentation creates subsets of a market based on product type, end-user or application, Geographic, and other factors. By understanding the market segments, the decision-maker can leverage this targeting in the product, sales, and marketing strategies. Market segments can power your product development cycles by informing how you create product offerings for different segments.
Key Company
23andMe
MyHeritage
LabCorp
Myriad Genetics
Ancestry.com
Quest Diagnostics
Gene By Gene
DNA Diagnostics Center
Invitae
IntelliGenetics
Ambry Genetics
Living DNA
EasyDNA
Pathway Genomics
Centrillion Technology
Xcode
Color Genomics
Anglia DNA Services
African Ancestry
Canadian DNA Services
DNA Family Check
Alpha Biolaboratories
Test Me DNA
23 Mofang
Genetic Health
DNA Services of America
Shuwen Health Sciences
Mapmygenome
Full Genomes
Market Segmentation (by Type)
Diagnostic Screening
PGD
Relationship testing
Market Segmentation (by Application)
Online
Offline
Geographic Segmentation
North America (USA, Canada, Mexico)
Europe (Germany, UK, France, Russia, Italy, Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Rest of Asia-Pacific)
South America (Brazil, Argentina, Columbia, Rest of South America)
The Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, South Africa, Rest of MEA)
Key Benefits of This Market Research:
Industry drivers, restraints, and opportunities covered in the study
Neutral perspective on the market performance
Recent industry trends and developments
Competitive landscape & strategies of key players
Potential & niche segments and regions exhibiting promising growth covered
Historical, current, and projected market size, in terms of value
In-depth analysis of the Home DNA Testing Market
Overview of the regional outlook of the Home DNA Testing Market:
Key Reasons to Buy this Report:
Access to date statistics compiled by our researchers. These provide you with historical and forecast data, which is analyzed to tell you why your market is set to change
This enables you to anticipate market changes to remain ahead of your competitors
You will be able to copy data from the Excel spreadsheet straight into your marketing plans, business presentations, or other strategic documents
The concise analysis, clear graph, and table format will enable you to pinpoint the information you require quickly
Provision of market value data for each segment and sub-segment
Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market
Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region
Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled
Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players
The current as well as the future market outlook of the industry concerning recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions
Includes in-depth analysis of the market from various perspectives through Porter
TABLE OF CONTENTS
Table of Contents
1 Research Methodology and Statistical Scope
1.1 Market Definition and Statistical Scope of Home DNA Testing
1.2 Key Market Segments
1.2.1 Home DNA Testing Segment by Type
1.2.2 Home DNA Testing Segment by Application
1.3 Methodology & Sources of Information
1.3.1 Research Methodology
1.3.2 Research Process
1.3.3 Market Breakdown and Data Triangulation
1.3.4 Base Year
1.3.5 Report Assumptions & Caveats
2 Home DNA Testing Market Overview
2.1 Global Market Overview
2.1.1 Global Home DNA Testing Market Size (M USD) Estimates and Forecasts (2019-2032)
2.1.2 Global Home DNA Testing Sales Estimates and Forecasts (2019-2032)
2.2 Market Segment Executive Summary
2.3 Global Market Size by Region
3 Home DNA Testing Market Competitive Landscape
3.1 Global Home DNA Testing Sales by Manufacturers (2019-2025)
3.2 Global Home DNA Testing Revenue Market Share by Manufacturers (2019-2025)
3.3 Home DNA Testing Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.4 Global Home DNA Testing Average Price by Manufacturers (2019-2025)
3.5 Manufacturers Home DNA Testing Sales Sites, Area Served, Product Type
3.6 Home DNA Testing Market Competitive Situation and Trends
3.6.1 Home DNA Testing Market Concentration Rate
3.6.2 Global 5 and 10 Largest Home DNA Testing Players Market Share by Revenue
3.6.3 Mergers & Acquisitions, Expansion
4 Home DNA Testing Industry Chain Analysis
4.1 Home DNA Testing Industry Chain Analysis
4.2 Market Overview of Key Raw Materials
4.3 Midstream Market Analysis
4.4 Downstream Customer Analysis
5 The Development and Dynamics of Home DNA Testing Market
5.1 Key Development Trends
5.2 Driving Factors
5.3 Market Challenges
5.4 Market Restraints
5.5 Industry News
5.5.1 New Product Developments
5.5.2 Mergers & Acquisitions
5.5.3 Expansions
5.5.4 Collaboration/Supply Contracts
5.6 Industry Policies
6 Home DNA Testing Market Segmentation by Type
6.1 Evaluation Matrix of Segment Market Development Potential (Type)
6.2 Global Home DNA Testing Sales Market Share by Type (2019-2025)
6.3 Global Home DNA Testing Market Size Market Share by Type (2019-2025)
6.4 Global Home DNA Testing Price by Type (2019-2025)
7 Home DNA Testing Market Segmentation by Application
7.1 Evaluation Matrix of Segment Market Development Potential (Application)
7.2 Global Home DNA Testing Market Sales by Application (2019-2025)
7.3 Global Home DNA Testing Market Size (M USD) by Application (2019-2025)
7.4 Global Home DNA Testing Sales Growth Rate by Application (2019-2025)
8 Home DNA Testing Market Consumption by Region
8.1 Global Home DNA Testing Sales by Region
8.1.1 Global Home DNA Testing Sales by Region
8.1.2 Global Home DNA Testing Sales Market Share by Region
8.2 North America
8.2.1 North America Home DNA Testing Sales by Country
8.2.2 U.S.
8.2.3 Canada
8.2.4 Mexico
8.3 Europe
8.3.1 Europe Home DNA Testing Sales by Country
8.3.2 Germany
8.3.3 France
8.3.4 U.K.
8.3.5 Italy
8.3.6 Russia
8.4 Asia Pacific
8.4.1 Asia Pacific Home DNA Testing Sales by Region
8.4.2 China
8.4.3 Japan
8.4.4 South Korea
8.4.5 India
8.4.6 Southeast Asia
8.5 South America
8.5.1 South America Home DNA Testing Sales by Country
8.5.2 Brazil
8.5.3 Argentina
8.5.4 Columbia
8.6 Middle East and Africa
8.6.1 Middle East and Africa Home DNA Testing Sales by Region
8.6.2 Saudi Arabia
8.6.3 UAE
8.6.4 Egypt
8.6.5 Nigeria
8.6.6 South Africa
9 Home DNA Testing Market Production by Region
9.1 Global Production of Home DNA Testing by Region (2019-2025)
9.2 Global Home DNA Testing Revenue Market Share by Region (2019-2025)
9.3 Global Home DNA Testing Production, Revenue, Price and Gross Margin (2019-2025)
9.4 North America Home DNA Testing Production
9.4.1 North America Home DNA Testing Production Growth Rate (2019-2025)
9.4.2 North America Home DNA Testing Production, Revenue, Price and Gross Margin (2019-2025)
9.5 Europe Home DNA Testing Production
9.5.1 Europe Home DNA Testing Production Growth Rate (2019-2025)
9.5.2 Europe Home DNA Testing Production, Revenue, Price and Gross Margin (2019-2025)
9.6 Japan Home DNA Testing Production (2019-2025)
9.6.1 Japan Home DNA Testing Production Growth Rate (2019-2025)
9.6.2 Japan Home DNA Testing Production, Revenue, Price and Gross Margin (2019-2025)
9.7 China Home DNA Testing Production (2019-2025)
9.7.1 China Home DNA Testing Production Growth Rate (2019-2025)
9.7.2 China Home DNA Testing Production, Revenue, Price and Gross Margin (2019-2025)
10 Key Companies Profile
10.1 23andMe
10.1.1 23andMe Home DNA Testing Basic Information
10.1.2 23andMe Home DNA Testing Product Overview
10.1.3 23andMe Home DNA Testing Product Market Performance
10.1.4 23andMe Business Overview
10.1.5 23andMe Home DNA Testing SWOT Analysis
10.1.6 23andMe Recent Developments
10.2 MyHeritage
10.2.1 MyHeritage Home DNA Testing Basic Information
10.2.2 MyHeritage Home DNA Testing Product Overview
10.2.3 MyHeritage Home DNA Testing Product Market Performance
10.2.4 MyHeritage Business Overview
10.2.5 MyHeritage Home DNA Testing SWOT Analysis
10.2.6 MyHeritage Recent Developments
10.3 LabCorp
10.3.1 LabCorp Home DNA Testing Basic Information
10.3.2 LabCorp Home DNA Testing Product Overview
10.3.3 LabCorp Home DNA Testing Product Market Performance
10.3.4 LabCorp Home DNA Testing SWOT Analysis
10.3.5 LabCorp Business Overview
10.3.6 LabCorp Recent Developments
10.4 Myriad Genetics
10.4.1 Myriad Genetics Home DNA Testing Basic Information
10.4.2 Myriad Genetics Home DNA Testing Product Overview
10.4.3 Myriad Genetics Home DNA Testing Product Market Performance
10.4.4 Myriad Genetics Business Overview
10.4.5 Myriad Genetics Recent Developments
10.5 Ancestry.com
10.5.1 Ancestry.com Home DNA Testing Basic Information
10.5.2 Ancestry.com Home DNA Testing Product Overview
10.5.3 Ancestry.com Home DNA Testing Product Market Performance
10.5.4 Ancestry.com Business Overview
10.5.5 Ancestry.com Recent Developments
10.6 Quest Diagnostics
10.6.1 Quest Diagnostics Home DNA Testing Basic Information
10.6.2 Quest Diagnostics Home DNA Testing Product Overview
10.6.3 Quest Diagnostics Home DNA Testing Product Market Performance
10.6.4 Quest Diagnostics Business Overview
10.6.5 Quest Diagnostics Recent Developments
10.7 Gene By Gene
10.7.1 Gene By Gene Home DNA Testing Basic Information
10.7.2 Gene By Gene Home DNA Testing Product Overview
10.7.3 Gene By Gene Home DNA Testing Product Market Performance
10.7.4 Gene By Gene Business Overview
10.7.5 Gene By Gene Recent Developments
10.8 DNA Diagnostics Center
10.8.1 DNA Diagnostics Center Home DNA Testing Basic Information
10.8.2 DNA Diagnostics Center Home DNA Testing Product Overview
10.8.3 DNA Diagnostics Center Home DNA Testing Product Market Performance
10.8.4 DNA Diagnostics Center Business Overview
10.8.5 DNA Diagnostics Center Recent Developments
10.9 Invitae
10.9.1 Invitae Home DNA Testing Basic Information
10.9.2 Invitae Home DNA Testing Product Overview
10.9.3 Invitae Home DNA Testing Product Market Performance
10.9.4 Invitae Business Overview
10.9.5 Invitae Recent Developments
10.10 IntelliGenetics
10.10.1 IntelliGenetics Home DNA Testing Basic Information
10.10.2 IntelliGenetics Home DNA Testing Product Overview
10.10.3 IntelliGenetics Home DNA Testing Product Market Performance
10.10.4 IntelliGenetics Business Overview
10.10.5 IntelliGenetics Recent Developments
10.11 Ambry Genetics
10.11.1 Ambry Genetics Home DNA Testing Basic Information
10.11.2 Ambry Genetics Home DNA Testing Product Overview
10.11.3 Ambry Genetics Home DNA Testing Product Market Performance
10.11.4 Ambry Genetics Business Overview
10.11.5 Ambry Genetics Recent Developments
10.12 Living DNA
10.12.1 Living DNA Home DNA Testing Basic Information
10.12.2 Living DNA Home DNA Testing Product Overview
10.12.3 Living DNA Home DNA Testing Product Market Performance
10.12.4 Living DNA Business Overview
10.12.5 Living DNA Recent Developments
10.13 EasyDNA
10.13.1 EasyDNA Home DNA Testing Basic Information
10.13.2 EasyDNA Home DNA Testing Product Overview
10.13.3 EasyDNA Home DNA Testing Product Market Performance
10.13.4 EasyDNA Business Overview
10.13.5 EasyDNA Recent Developments
10.14 Pathway Genomics
10.14.1 Pathway Genomics Home DNA Testing Basic Information
10.14.2 Pathway Genomics Home DNA Testing Product Overview
10.14.3 Pathway Genomics Home DNA Testing Product Market Performance
10.14.4 Pathway Genomics Business Overview
10.14.5 Pathway Genomics Recent Developments
10.15 Centrillion Technology
10.15.1 Centrillion Technology Home DNA Testing Basic Information
10.15.2 Centrillion Technology Home DNA Testing Product Overview
10.15.3 Centrillion Technology Home DNA Testing Product Market Performance
10.15.4 Centrillion Technology Business Overview
10.15.5 Centrillion Technology Recent Developments
10.16 Xcode
10.16.1 Xcode Home DNA Testing Basic Information
10.16.2 Xcode Home DNA Testing Product Overview
10.16.3 Xcode Home DNA Testing Product Market Performance
10.16.4 Xcode Business Overview
10.16.5 Xcode Recent Developments
10.17 Color Genomics
10.17.1 Color Genomics Home DNA Testing Basic Information
10.17.2 Color Genomics Home DNA Testing Product Overview
10.17.3 Color Genomics Home DNA Testing Product Market Performance
10.17.4 Color Genomics Business Overview
10.17.5 Color Genomics Recent Developments
10.18 Anglia DNA Services
10.18.1 Anglia DNA Services Home DNA Testing Basic Information
10.18.2 Anglia DNA Services Home DNA Testing Product Overview
10.18.3 Anglia DNA Services Home DNA Testing Product Market Performance
10.18.4 Anglia DNA Services Business Overview
10.18.5 Anglia DNA Services Recent Developments
10.19 African Ancestry
10.19.1 African Ancestry Home DNA Testing Basic Information
10.19.2 African Ancestry Home DNA Testing Product Overview
10.19.3 African Ancestry Home DNA Testing Product Market Performance
10.19.4 African Ancestry Business Overview
10.19.5 African Ancestry Recent Developments
10.20 Canadian DNA Services
10.20.1 Canadian DNA Services Home DNA Testing Basic Information
10.20.2 Canadian DNA Services Home DNA Testing Product Overview
10.20.3 Canadian DNA Services Home DNA Testing Product Market Performance
10.20.4 Canadian DNA Services Business Overview
10.20.5 Canadian DNA Services Recent Developments
10.21 DNA Family Check
10.21.1 DNA Family Check Home DNA Testing Basic Information
10.21.2 DNA Family Check Home DNA Testing Product Overview
10.21.3 DNA Family Check Home DNA Testing Product Market Performance
10.21.4 DNA Family Check Business Overview
10.21.5 DNA Family Check Recent Developments
10.22 Alpha Biolaboratories
10.22.1 Alpha Biolaboratories Home DNA Testing Basic Information
10.22.2 Alpha Biolaboratories Home DNA Testing Product Overview
10.22.3 Alpha Biolaboratories Home DNA Testing Product Market Performance
10.22.4 Alpha Biolaboratories Business Overview
10.22.5 Alpha Biolaboratories Recent Developments
10.23 Test Me DNA
10.23.1 Test Me DNA Home DNA Testing Basic Information
10.23.2 Test Me DNA Home DNA Testing Product Overview
10.23.3 Test Me DNA Home DNA Testing Product Market Performance
10.23.4 Test Me DNA Business Overview
10.23.5 Test Me DNA Recent Developments
10.24 23 Mofang
10.24.1 23 Mofang Home DNA Testing Basic Information
10.24.2 23 Mofang Home DNA Testing Product Overview
10.24.3 23 Mofang Home DNA Testing Product Market Performance
10.24.4 23 Mofang Business Overview
10.24.5 23 Mofang Recent Developments
10.25 Genetic Health
10.25.1 Genetic Health Home DNA Testing Basic Information
10.25.2 Genetic Health Home DNA Testing Product Overview
10.25.3 Genetic Health Home DNA Testing Product Market Performance
10.25.4 Genetic Health Business Overview
10.25.5 Genetic Health Recent Developments
10.26 DNA Services of America
10.26.1 DNA Services of America Home DNA Testing Basic Information
10.26.2 DNA Services of America Home DNA Testing Product Overview
10.26.3 DNA Services of America Home DNA Testing Product Market Performance
10.26.4 DNA Services of America Business Overview
10.26.5 DNA Services of America Recent Developments
10.27 Shuwen Health Sciences
10.27.1 Shuwen Health Sciences Home DNA Testing Basic Information
10.27.2 Shuwen Health Sciences Home DNA Testing Product Overview
10.27.3 Shuwen Health Sciences Home DNA Testing Product Market Performance
10.27.4 Shuwen Health Sciences Business Overview
10.27.5 Shuwen Health Sciences Recent Developments
10.28 Mapmygenome
10.28.1 Mapmygenome Home DNA Testing Basic Information
10.28.2 Mapmygenome Home DNA Testing Product Overview
10.28.3 Mapmygenome Home DNA Testing Product Market Performance
10.28.4 Mapmygenome Business Overview
10.28.5 Mapmygenome Recent Developments
10.29 Full Genomes
10.29.1 Full Genomes Home DNA Testing Basic Information
10.29.2 Full Genomes Home DNA Testing Product Overview
10.29.3 Full Genomes Home DNA Testing Product Market Performance
10.29.4 Full Genomes Business Overview
10.29.5 Full Genomes Recent Developments
11 Home DNA Testing Market Forecast by Region
11.1 Global Home DNA Testing Market Size Forecast
11.2 Global Home DNA Testing Market Forecast by Region
11.2.1 North America Market Size Forecast by Country
11.2.2 Europe Home DNA Testing Market Size Forecast by Country
11.2.3 Asia Pacific Home DNA Testing Market Size Forecast by Region
11.2.4 South America Home DNA Testing Market Size Forecast by Country
11.2.5 Middle East and Africa Forecasted Consumption of Home DNA Testing by Country
12 Forecast Market by Type and by Application (2025-2032)
12.1 Global Home DNA Testing Market Forecast by Type (2025-2032)
12.1.1 Global Forecasted Sales of Home DNA Testing by Type (2025-2032)
12.1.2 Global Home DNA Testing Market Size Forecast by Type (2025-2032)
12.1.3 Global Forecasted Price of Home DNA Testing by Type (2025-2032)
12.2 Global Home DNA Testing Market Forecast by Application (2025-2032)
12.2.1 Global Home DNA Testing Sales (K Units) Forecast by Application
12.2.2 Global Home DNA Testing Market Size (M USD) Forecast by Application (2025-2032)
13 Conclusion and Key Findings
LIST OF TABLES & FIGURES
List of Tables
Table 1. Introduction of the Type
Table 2. Introduction of the Application
Table 3. Market Size (M USD) Segment Executive Summary
Table 4. Home DNA Testing Market Size Comparison by Region (M USD)
Table 5. Global Home DNA Testing Sales (K Units) by Manufacturers (2019-2025)
Table 6. Global Home DNA Testing Sales Market Share by Manufacturers (2019-2025)
Table 7. Global Home DNA Testing Revenue (M USD) by Manufacturers (2019-2025)
Table 8. Global Home DNA Testing Revenue Share by Manufacturers (2019-2025)
Table 9. Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Home DNA Testing as of 2022)
Table 10. Global Market Home DNA Testing Average Price (USD/Unit) of Key Manufacturers (2019-2025)
Table 11. Manufacturers Home DNA Testing Sales Sites and Area Served
Table 12. Manufacturers Home DNA Testing Product Type
Table 13. Global Home DNA Testing Manufacturers Market Concentration Ratio (CR5 and HHI)
Table 14. Mergers & Acquisitions, Expansion Plans
Table 15. Industry Chain Map of Home DNA Testing
Table 16. Market Overview of Key Raw Materials
Table 17. Midstream Market Analysis
Table 18. Downstream Customer Analysis
Table 19. Key Development Trends
Table 20. Driving Factors
Table 21. Home DNA Testing Market Challenges
Table 22. Global Home DNA Testing Sales by Type (K Units)
Table 23. Global Home DNA Testing Market Size by Type (M USD)
Table 24. Global Home DNA Testing Sales (K Units) by Type (2019-2025)
Table 25. Global Home DNA Testing Sales Market Share by Type (2019-2025)
Table 26. Global Home DNA Testing Market Size (M USD) by Type (2019-2025)
Table 27. Global Home DNA Testing Market Size Share by Type (2019-2025)
Table 28. Global Home DNA Testing Price (USD/Unit) by Type (2019-2025)
Table 29. Global Home DNA Testing Sales (K Units) by Application
Table 30. Global Home DNA Testing Market Size by Application
Table 31. Global Home DNA Testing Sales by Application (2019-2025) & (K Units)
Table 32. Global Home DNA Testing Sales Market Share by Application (2019-2025)
Table 33. Global Home DNA Testing Sales by Application (2019-2025) & (M USD)
Table 34. Global Home DNA Testing Market Share by Application (2019-2025)
Table 35. Global Home DNA Testing Sales Growth Rate by Application (2019-2025)
Table 36. Global Home DNA Testing Sales by Region (2019-2025) & (K Units)
Table 37. Global Home DNA Testing Sales Market Share by Region (2019-2025)
Table 38. North America Home DNA Testing Sales by Country (2019-2025) & (K Units)
Table 39. Europe Home DNA Testing Sales by Country (2019-2025) & (K Units)
Table 40. Asia Pacific Home DNA Testing Sales by Region (2019-2025) & (K Units)
Table 41. South America Home DNA Testing Sales by Country (2019-2025) & (K Units)
Table 42. Middle East and Africa Home DNA Testing Sales by Region (2019-2025) & (K Units)
Table 43. Global Home DNA Testing Production (K Units) by Region (2019-2025)
Table 44. Global Home DNA Testing Revenue (US$ Million) by Region (2019-2025)
Table 45. Global Home DNA Testing Revenue Market Share by Region (2019-2025)
Table 46. Global Home DNA Testing Production (K Units), Revenue (US$ Million), Price (USD/Unit) and Gross Margin (2019-2025)
Table 47. North America Home DNA Testing Production (K Units), Revenue (US$ Million), Price (USD/Unit) and Gross Margin (2019-2025)
Table 48. Europe Home DNA Testing Production (K Units), Revenue (US$ Million), Price (USD/Unit) and Gross Margin (2019-2025)
Table 49. Japan Home DNA Testing Production (K Units), Revenue (US$ Million), Price (USD/Unit) and Gross Margin (2019-2025)
Table 50. China Home DNA Testing Production (K Units), Revenue (US$ Million), Price (USD/Unit) and Gross Margin (2019-2025)
Table 51. 23andMe Home DNA Testing Basic Information
Table 52. 23andMe Home DNA Testing Product Overview
Table 53. 23andMe Home DNA Testing Sales (K Units), Revenue (M USD), Price (USD/Unit) and Gross Margin (2019-2025)
Table 54. 23andMe Business Overview
Table 55. 23andMe Home DNA Testing SWOT Analysis
Table 56. 23andMe Recent Developments
Table 57. MyHeritage Home DNA Testing Basic Information
Table 58. MyHeritage Home DNA Testing Product Overview
Table 59. MyHeritage Home DNA Testing Sales (K Units), Revenue (M USD), Price (USD/Unit) and Gross Margin (2019-2025)
Table 60. MyHeritage Business Overview
Table 61. MyHeritage Home DNA Testing SWOT Analysis
Table 62. MyHeritage Recent Developments
Table 63. LabCorp Home DNA Testing Basic Information
Table 64. LabCorp Home DNA Testing Product Overview
Table 65. LabCorp Home DNA Testing Sales (K Units), Revenue (M USD), Price (USD/Unit) and Gross Margin (2019-2025)
Table 66. LabCorp Home DNA Testing SWOT Analysis
Table 67. LabCorp Business Overview
Table 68. LabCorp Recent Developments
Table 69. Myriad Genetics Home DNA Testing Basic Information
Table 70. Myriad Genetics Home DNA Testing Product Overview
Table 71. Myriad Genetics Home DNA Testing Sales (K Units), Revenue (M USD), Price (USD/Unit) and Gross Margin (2019-2025)
Table 72. Myriad Genetics Business Overview
Table 73. Myriad Genetics Recent Developments
Table 74. Ancestry.com Home DNA Testing Basic Information
Table 75. Ancestry.com Home DNA Testing Product Overview
Table 76. Ancestry.com Home DNA Testing Sales (K Units), Revenue (M USD), Price (USD/Unit) and Gross Margin (2019-2025)
Table 77. Ancestry.com Business Overview
Table 78. Ancestry.com Recent Developments
Table 79. Quest Diagnostics Home DNA Testing Basic Information
Table 80. Quest Diagnostics Home DNA Testing Product Overview
Table 81. Quest Diagnostics Home DNA Testing Sales (K Units), Revenue (M USD), Price (USD/Unit) and Gross Margin (2019-2025)
Table 82. Quest Diagnostics Business Overview
Table 83. Quest Diagnostics Recent Developments
Table 84. Gene By Gene Home DNA Testing Basic Information
Table 85. Gene By Gene Home DNA Testing Product Overview
Table 86. Gene By Gene Home DNA Testing Sales (K Units), Revenue (M USD), Price (USD/Unit) and Gross Margin (2019-2025)
Table 87. Gene By Gene Business Overview
Table 88. Gene By Gene Recent Developments
Table 89. DNA Diagnostics Center Home DNA Testing Basic Information
Table 90. DNA Diagnostics Center Home DNA Testing Product Overview
Table 91. DNA Diagnostics Center Home DNA Testing Sales (K Units), Revenue (M USD), Price (USD/Unit) and Gross Margin (2019-2025)
Table 92. DNA Diagnostics Center Business Overview
Table 93. DNA Diagnostics Center Recent Developments
Table 94. Invitae Home DNA Testing Basic Information
Table 95. Invitae Home DNA Testing Product Overview
Table 96. Invitae Home DNA Testing Sales (K Units), Revenue (M USD), Price (USD/Unit) and Gross Margin (2019-2025)
Table 97. Invitae Business Overview
Table 98. Invitae Recent Developments
Table 99. IntelliGenetics Home DNA Testing Basic Information
Table 100. IntelliGenetics Home DNA Testing Product Overview
Table 101. IntelliGenetics Home DNA Testing Sales (K Units), Revenue (M USD), Price (USD/Unit) and Gross Margin (2019-2025)
Table 102. IntelliGenetics Business Overview
Table 103. IntelliGenetics Recent Developments
Table 104. Ambry Genetics Home DNA Testing Basic Information
Table 105. Ambry Genetics Home DNA Testing Product Overview
Table 106. Ambry Genetics Home DNA Testing Sales (K Units), Revenue (M USD), Price (USD/Unit) and Gross Margin (2019-2025)
Table 107. Ambry Genetics Business Overview
Table 108. Ambry Genetics Recent Developments
Table 109. Living DNA Home DNA Testing Basic Information
Table 110. Living DNA Home DNA Testing Product Overview
Table 111. Living DNA Home DNA Testing Sales (K Units), Revenue (M USD), Price (USD/Unit) and Gross Margin (2019-2025)
Table 112. Living DNA Business Overview
Table 113. Living DNA Recent Developments
Table 114. EasyDNA Home DNA Testing Basic Information
Table 115. EasyDNA Home DNA Testing Product Overview
Table 116. EasyDNA Home DNA Testing Sales (K Units), Revenue (M USD), Price (USD/Unit) and Gross Margin (2019-2025)
Table 117. EasyDNA Business Overview
Table 118. EasyDNA Recent Developments
Table 119. Pathway Genomics Home DNA Testing Basic Information
Table 120. Pathway Genomics Home DNA Testing Product Overview
Table 121. Pathway Genomics Home DNA Testing Sales (K Units), Revenue (M USD), Price (USD/Unit) and Gross Margin (2019-2025)
Table 122. Pathway Genomics Business Overview
Table 123. Pathway Genomics Recent Developments
Table 124. Centrillion Technology Home DNA Testing Basic Information
Table 125. Centrillion Technology Home DNA Testing Product Overview
Table 126. Centrillion Technology Home DNA Testing Sales (K Units), Revenue (M USD), Price (USD/Unit) and Gross Margin (2019-2025)
Table 127. Centrillion Technology Business Overview
Table 128. Centrillion Technology Recent Developments
Table 129. Xcode Home DNA Testing Basic Information
Table 130. Xcode Home DNA Testing Product Overview
Table 131. Xcode Home DNA Testing Sales (K Units), Revenue (M USD), Price (USD/Unit) and Gross Margin (2019-2025)
Table 132. Xcode Business Overview
Table 133. Xcode Recent Developments
Table 134. Color Genomics Home DNA Testing Basic Information
Table 135. Color Genomics Home DNA Testing Product Overview
Table 136. Color Genomics Home DNA Testing Sales (K Units), Revenue (M USD), Price (USD/Unit) and Gross Margin (2019-2025)
Table 137. Color Genomics Business Overview
Table 138. Color Genomics Recent Developments
Table 139. Anglia DNA Services Home DNA Testing Basic Information
Table 140. Anglia DNA Services Home DNA Testing Product Overview
Table 141. Anglia DNA Services Home DNA Testing Sales (K Units), Revenue (M USD), Price (USD/Unit) and Gross Margin (2019-2025)
Table 142. Anglia DNA Services Business Overview
Table 143. Anglia DNA Services Recent Developments
Table 144. African Ancestry Home DNA Testing Basic Information
Table 145. African Ancestry Home DNA Testing Product Overview
Table 146. African Ancestry Home DNA Testing Sales (K Units), Revenue (M USD), Price (USD/Unit) and Gross Margin (2019-2025)
Table 147. African Ancestry Business Overview
Table 148. African Ancestry Recent Developments
Table 149. Canadian DNA Services Home DNA Testing Basic Information
Table 150. Canadian DNA Services Home DNA Testing Product Overview
Table 151. Canadian DNA Services Home DNA Testing Sales (K Units), Revenue (M USD), Price (USD/Unit) and Gross Margin (2019-2025)
Table 152. Canadian DNA Services Business Overview
Table 153. Canadian DNA Services Recent Developments
Table 154. DNA Family Check Home DNA Testing Basic Information
Table 155. DNA Family Check Home DNA Testing Product Overview
Table 156. DNA Family Check Home DNA Testing Sales (K Units), Revenue (M USD), Price (USD/Unit) and Gross Margin (2019-2025)
Table 157. DNA Family Check Business Overview
Table 158. DNA Family Check Recent Developments
Table 159. Alpha Biolaboratories Home DNA Testing Basic Information
Table 160. Alpha Biolaboratories Home DNA Testing Product Overview
Table 161. Alpha Biolaboratories Home DNA Testing Sales (K Units), Revenue (M USD), Price (USD/Unit) and Gross Margin (2019-2025)
Table 162. Alpha Biolaboratories Business Overview
Table 163. Alpha Biolaboratories Recent Developments
Table 164. Test Me DNA Home DNA Testing Basic Information
Table 165. Test Me DNA Home DNA Testing Product Overview
Table 166. Test Me DNA Home DNA Testing Sales (K Units), Revenue (M USD), Price (USD/Unit) and Gross Margin (2019-2025)
Table 167. Test Me DNA Business Overview
Table 168. Test Me DNA Recent Developments
Table 169. 23 Mofang Home DNA Testing Basic Information
Table 170. 23 Mofang Home DNA Testing Product Overview
Table 171. 23 Mofang Home DNA Testing Sales (K Units), Revenue (M USD), Price (USD/Unit) and Gross Margin (2019-2025)
Table 172. 23 Mofang Business Overview
Table 173. 23 Mofang Recent Developments
Table 174. Genetic Health Home DNA Testing Basic Information
Table 175. Genetic Health Home DNA Testing Product Overview
Table 176. Genetic Health Home DNA Testing Sales (K Units), Revenue (M USD), Price (USD/Unit) and Gross Margin (2019-2025)
Table 177. Genetic Health Business Overview
Table 178. Genetic Health Recent Developments
Table 179. DNA Services of America Home DNA Testing Basic Information
Table 180. DNA Services of America Home DNA Testing Product Overview
Table 181. DNA Services of America Home DNA Testing Sales (K Units), Revenue (M USD), Price (USD/Unit) and Gross Margin (2019-2025)
Table 182. DNA Services of America Business Overview
Table 183. DNA Services of America Recent Developments
Table 184. Shuwen Health Sciences Home DNA Testing Basic Information
Table 185. Shuwen Health Sciences Home DNA Testing Product Overview
Table 186. Shuwen Health Sciences Home DNA Testing Sales (K Units), Revenue (M USD), Price (USD/Unit) and Gross Margin (2019-2025)
Table 187. Shuwen Health Sciences Business Overview
Table 188. Shuwen Health Sciences Recent Developments
Table 189. Mapmygenome Home DNA Testing Basic Information
Table 190. Mapmygenome Home DNA Testing Product Overview
Table 191. Mapmygenome Home DNA Testing Sales (K Units), Revenue (M USD), Price (USD/Unit) and Gross Margin (2019-2025)
Table 192. Mapmygenome Business Overview
Table 193. Mapmygenome Recent Developments
Table 194. Full Genomes Home DNA Testing Basic Information
Table 195. Full Genomes Home DNA Testing Product Overview
Table 196. Full Genomes Home DNA Testing Sales (K Units), Revenue (M USD), Price (USD/Unit) and Gross Margin (2019-2025)
Table 197. Full Genomes Business Overview
Table 198. Full Genomes Recent Developments
Table 199. Global Home DNA Testing Sales Forecast by Region (2025-2032) & (K Units)
Table 200. Global Home DNA Testing Market Size Forecast by Region (2025-2032) & (M USD)
Table 201. North America Home DNA Testing Sales Forecast by Country (2025-2032) & (K Units)
Table 202. North America Home DNA Testing Market Size Forecast by Country (2025-2032) & (M USD)
Table 203. Europe Home DNA Testing Sales Forecast by Country (2025-2032) & (K Units)
Table 204. Europe Home DNA Testing Market Size Forecast by Country (2025-2032) & (M USD)
Table 205. Asia Pacific Home DNA Testing Sales Forecast by Region (2025-2032) & (K Units)
Table 206. Asia Pacific Home DNA Testing Market Size Forecast by Region (2025-2032) & (M USD)
Table 207. South America Home DNA Testing Sales Forecast by Country (2025-2032) & (K Units)
Table 208. South America Home DNA Testing Market Size Forecast by Country (2025-2032) & (M USD)
Table 209. Middle East and Africa Home DNA Testing Consumption Forecast by Country (2025-2032) & (Units)
Table 210. Middle East and Africa Home DNA Testing Market Size Forecast by Country (2025-2032) & (M USD)
Table 211. Global Home DNA Testing Sales Forecast by Type (2025-2032) & (K Units)
Table 212. Global Home DNA Testing Market Size Forecast by Type (2025-2032) & (M USD)
Table 213. Global Home DNA Testing Price Forecast by Type (2025-2032) & (USD/Unit)
Table 214. Global Home DNA Testing Sales (K Units) Forecast by Application (2025-2032)
Table 215. Global Home DNA Testing Market Size Forecast by Application (2025-2032) & (M USD)
List of Figures
Figure 1. Product Picture of Home DNA Testing
Figure 2. Data Triangulation
Figure 3. Key Caveats
Figure 4. Global Home DNA Testing Market Size (M USD), 2019-2032
Figure 5. Global Home DNA Testing Market Size (M USD) (2019-2032)
Figure 6. Global Home DNA Testing Sales (K Units) & (2019-2032)
Figure 7. Evaluation Matrix of Segment Market Development Potential (Type)
Figure 8. Evaluation Matrix of Segment Market Development Potential (Application)
Figure 9. Evaluation Matrix of Regional Market Development Potential
Figure 10. Home DNA Testing Market Size by Country (M USD)
Figure 11. Home DNA Testing Sales Share by Manufacturers in 2023
Figure 12. Global Home DNA Testing Revenue Share by Manufacturers in 2023
Figure 13. Home DNA Testing Market Share by Company Type (Tier 1, Tier 2 and Tier 3): 2023
Figure 14. Global Market Home DNA Testing Average Price (USD/Unit) of Key Manufacturers in 2023
Figure 15. The Global 5 and 10 Largest Players: Market Share by Home DNA Testing Revenue in 2023
Figure 16. Evaluation Matrix of Segment Market Development Potential (Type)
Figure 17. Global Home DNA Testing Market Share by Type
Figure 18. Sales Market Share of Home DNA Testing by Type (2019-2025)
Figure 19. Sales Market Share of Home DNA Testing by Type in 2023
Figure 20. Market Size Share of Home DNA Testing by Type (2019-2025)
Figure 21. Market Size Market Share of Home DNA Testing by Type in 2023
Figure 22. Evaluation Matrix of Segment Market Development Potential (Application)
Figure 23. Global Home DNA Testing Market Share by Application
Figure 24. Global Home DNA Testing Sales Market Share by Application (2019-2025)
Figure 25. Global Home DNA Testing Sales Market Share by Application in 2023
Figure 26. Global Home DNA Testing Market Share by Application (2019-2025)
Figure 27. Global Home DNA Testing Market Share by Application in 2023
Figure 28. Global Home DNA Testing Sales Growth Rate by Application (2019-2025)
Figure 29. Global Home DNA Testing Sales Market Share by Region (2019-2025)
Figure 30. North America Home DNA Testing Sales and Growth Rate (2019-2025) & (K Units)
Figure 31. North America Home DNA Testing Sales Market Share by Country in 2023
Figure 32. U.S. Home DNA Testing Sales and Growth Rate (2019-2025) & (K Units)
Figure 33. Canada Home DNA Testing Sales (K Units) and Growth Rate (2019-2025)
Figure 34. Mexico Home DNA Testing Sales (Units) and Growth Rate (2019-2025)
Figure 35. Europe Home DNA Testing Sales and Growth Rate (2019-2025) & (K Units)
Figure 36. Europe Home DNA Testing Sales Market Share by Country in 2023
Figure 37. Germany Home DNA Testing Sales and Growth Rate (2019-2025) & (K Units)
Figure 38. France Home DNA Testing Sales and Growth Rate (2019-2025) & (K Units)
Figure 39. U.K. Home DNA Testing Sales and Growth Rate (2019-2025) & (K Units)
Figure 40. Italy Home DNA Testing Sales and Growth Rate (2019-2025) & (K Units)
Figure 41. Russia Home DNA Testing Sales and Growth Rate (2019-2025) & (K Units)
Figure 42. Asia Pacific Home DNA Testing Sales and Growth Rate (K Units)
Figure 43. Asia Pacific Home DNA Testing Sales Market Share by Region in 2023
Figure 44. China Home DNA Testing Sales and Growth Rate (2019-2025) & (K Units)
Figure 45. Japan Home DNA Testing Sales and Growth Rate (2019-2025) & (K Units)
Figure 46. South Korea Home DNA Testing Sales and Growth Rate (2019-2025) & (K Units)
Figure 47. India Home DNA Testing Sales and Growth Rate (2019-2025) & (K Units)
Figure 48. Southeast Asia Home DNA Testing Sales and Growth Rate (2019-2025) & (K Units)
Figure 49. South America Home DNA Testing Sales and Growth Rate (K Units)
Figure 50. South America Home DNA Testing Sales Market Share by Country in 2023
Figure 51. Brazil Home DNA Testing Sales and Growth Rate (2019-2025) & (K Units)
Figure 52. Argentina Home DNA Testing Sales and Growth Rate (2019-2025) & (K Units)
Figure 53. Columbia Home DNA Testing Sales and Growth Rate (2019-2025) & (K Units)
Figure 54. Middle East and Africa Home DNA Testing Sales and Growth Rate (K Units)
Figure 55. Middle East and Africa Home DNA Testing Sales Market Share by Region in 2023
Figure 56. Saudi Arabia Home DNA Testing Sales and Growth Rate (2019-2025) & (K Units)
Figure 57. UAE Home DNA Testing Sales and Growth Rate (2019-2025) & (K Units)
Figure 58. Egypt Home DNA Testing Sales and Growth Rate (2019-2025) & (K Units)
Figure 59. Nigeria Home DNA Testing Sales and Growth Rate (2019-2025) & (K Units)
Figure 60. South Africa Home DNA Testing Sales and Growth Rate (2019-2025) & (K Units)
Figure 61. Global Home DNA Testing Production Market Share by Region (2019-2025)
Figure 62. North America Home DNA Testing Production (K Units) Growth Rate (2019-2025)
Figure 63. Europe Home DNA Testing Production (K Units) Growth Rate (2019-2025)
Figure 64. Japan Home DNA Testing Production (K Units) Growth Rate (2019-2025)
Figure 65. China Home DNA Testing Production (K Units) Growth Rate (2019-2025)
Figure 66. Global Home DNA Testing Sales Forecast by Volume (2019-2032) & (K Units)
Figure 67. Global Home DNA Testing Market Size Forecast by Value (2019-2032) & (M USD)
Figure 68. Global Home DNA Testing Sales Market Share Forecast by Type (2025-2032)
Figure 69. Global Home DNA Testing Market Share Forecast by Type (2025-2032)
Figure 70. Global Home DNA Testing Sales Forecast by Application (2025-2032)
Figure 71. Global Home DNA Testing Market Share Forecast by Application (2025-2032)
