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The United States heat-not-burn products market was valued at US$ 725 million in 2024 and is projected to reach US$ 1.45 billion by 2030, at a CAGR of 12.3% during the forecast period 2024-2030.
Heat-not-burn products represent tobacco heating systems designed as alternatives to traditional smoking. This category includes electronic devices, tobacco sticks, and associated accessories. Products feature temperature control systems, heating elements, and various technological innovations aimed at reducing harmful emissions compared to conventional smoking.
The United States HNB products market demonstrates significant growth driven by harm reduction trends and smoking alternatives demand. Premium devices represent 55% of market value. The market benefits from increasing awareness of reduced-risk products. Smart devices show 25% annual growth. Innovation focuses on user experience and temperature control. The sector shows strong correlation with tobacco regulation trends. Distribution networks maintain coverage through authorized channels. The market shows particular strength in urban areas. Manufacturing focuses on quality control and safety features. Research emphasizes emission reduction technologies.
This report contains market size and forecasts of Heat-not-Burn (HNB) Products in United States, including the following market information:
• United States Heat-not-Burn (HNB) Products Market Revenue, 2019-2024, 2025-2032, ($ millions)
• United States Heat-not-Burn (HNB) Products Market Sales, 2019-2024, 2025-2032,
• United States Top five Heat-not-Burn (HNB) Products companies in 2024 (%)
Report Includes
This report presents an overview of United States market for Heat-not-Burn (HNB) Products , sales, revenue and price. Analyses of the United States market trends, with historic market revenue/sales data for 2019 - 2024, estimates for 2025, and projections of CAGR through 2032.
This report focuses on the Heat-not-Burn (HNB) Products sales, revenue, market share and industry ranking of main manufacturers, data from 2019 to 2024. Identification of the major stakeholders in the United States Heat-not-Burn (HNB) Products market, and analysis of their competitive landscape and market positioning based on recent developments and segmental revenues.
This report will help stakeholders to understand the competitive landscape and gain more insights and position their businesses and market strategies in a better way.
This report analyzes the segments data by Type, and by Sales Channels, sales, revenue, and price, from 2019 to 2030. Evaluation and forecast the market size for Humidifier sales, projected growth trends, production technology, sales channels and end-user industry.
• Tobacco Stick HNB Devices
• Loose-leaf HNB Devices
• E-cigarette Vapors
• Others
• Online Sales
• Offline Sales
Key Companies covered in this report:
• Philip Morris International
• Altria Group, Inc.
• British American Tobacco
• Japan Tobacco International
• Imperial Brands
• KT&G Corporation
• Swisher International
• Turning Point Brands
• 22nd Century Group
• JUUL Labs
Including or excluding key companies relevant to your analysis.
The report also provides analysis of leading market participants including:
• Key companies Heat-not-Burn (HNB) Products revenues in United Statesn market, 2019-2024 (Estimated), ($ millions)
• Key companies Heat-not-Burn (HNB) Products revenues share in United Statesn market, 2024 (%)
• Key companies Heat-not-Burn (HNB) Products sales in United Statesn market, 2019-2024 (Estimated),
• Key companies Heat-not-Burn (HNB) Products sales share in United Statesn market, 2024 (%)
Key Indicators Analysed
• Market Players & Competitor Analysis: The report covers the key players of the industry including Company Profile, Product Specifications, Production Capacity/Sales, Revenue, Price and Gross Margin 2019-2030 & Sales with a thorough analysis of the market’s competitive landscape and detailed information on vendors and comprehensive details of factors that will challenge the growth of major market vendors.
• United Statesn Market Analysis: The report includes United Statesn market status and outlook 2019-2030. Further the report provides break down details about each region & countries covered in the report. Identifying its sales, sales volume & revenue forecast. With detailed analysis by types and applications.
• Market Trends: Market key trends which include Increased Competition and Continuous Innovations.
• Opportunities and Drivers: Identifying the Growing Demands and New Technology
• Porters Five Force Analysis: The report provides with the state of competition in industry depending on five basic forces: threat of new entrants, bargaining power of suppliers, bargaining power of buyers, threat of substitute products or services, and existing industry rivalry.
Key Benefits of This Market Research:
• Industry drivers, restraints, and opportunities covered in the study
• Neutral perspective on the market performance
• Recent industry trends and developments
• Competitive landscape & strategies of key players
• Potential & niche segments and regions exhibiting promising growth covered
• Historical, current, and projected market size, in terms of value
• In-depth analysis of the Heat-not-Burn (HNB) Products Market
• Overview of the regional outlook of the Heat-not-Burn (HNB) Products Market
Key Reasons to Buy this Report:
• Access to date statistics compiled by our researchers. These provide you with historical and forecast data, which is analyzed to tell you why your market is set to change
• This enables you to anticipate market changes to remain ahead of your competitors
• You will be able to copy data from the Excel spreadsheet straight into your marketing plans, business presentations or other strategic documents
• The concise analysis, clear graph, and table format will enable you to pinpoint the information you require quickly
• Provision of market value (USD Billion) data for each segment and sub-segment
• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market
• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region
• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled
• Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players
• The current as well as the future market outlook of the industry concerning recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions
• Includes in-depth analysis of the market from various perspectives through Porter’s five forces analysis
• Provides insight into the market through Value Chain
• Market dynamics scenario, along with growth opportunities of the market in the years to come
• 6-month post-sales analyst support
We offer additional regional and global reports that are similar:
• Global Heat-not-Burn (HNB) Products Market
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• Japan Heat-not-Burn (HNB) Products Market
• Germany Heat-not-Burn (HNB) Products Market
• South Korea Heat-not-Burn (HNB) Products Market
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Customization of the Report: In case of any queries or customization requirements, please connect with our sales team, who will ensure that your requirements are meet.
1.1 Heat-not-Burn (HNB) Products Product Introduction
1.2.1 United Statesn Heat-not-Burn (HNB) Products Market Size Growth Rate by Type, 2019 VS 2023 VS 2030
1.2.2 Tobacco Stick HNB Devices
1.2.3 Loose-leaf HNB Devices
1.2.4 E-cigarette Vapors
1.2.5 Others
1.3.1 United States Heat-not-Burn (HNB) Products Market Size Growth Rate by Application, 2019 VS 2023 VS 2030
1.3.2 Online Sales
1.3.3 Offline Sales
1.4 United States Heat-not-Burn (HNB) Products Sales Estimates and Forecasts 2019-2030
1.5 United States Heat-not-Burn (HNB) Products Hydrocephalus Shunts Revenue Estimates and Forecasts 2019-2030
1.6 Study Objectives
1.7 Years Considered
2.1 United States Heat-not-Burn (HNB) Products Sales by Manufacturers
2.1.1 United States Heat-not-Burn (HNB) Products Sales by Manufacturers (2019-2024)
2.1.2 United States Heat-not-Burn (HNB) Products Sales Market Share by Manufacturers (2019-2024)
2.1.3 Top Largest Manufacturers of Heat-not-Burn (HNB) Products in 2023 in United States
2.2 United States Heat-not-Burn (HNB) Products Revenue by Manufacturers
2.2.1 United States Heat-not-Burn (HNB) Products Revenue by Manufacturers (2019-2024)
2.2.2 United States Heat-not-Burn (HNB) Products Revenue Market Share by Manufacturers (2019-2024)
2.2.3 United States Top Companies by Heat-not-Burn (HNB) Products Revenue in 2023
2.3 United States Heat-not-Burn (HNB) Products Sales Price by Manufacturers (2019-2024)
2.4 Analysis of Competitive Landscape
2.4.1 Manufacturers Market Concentration Ratio (CR3 and HHI)
2.4.2 United States Heat-not-Burn (HNB) Products by Company Type (Tier 1, Tier 2, and Tier 3)
2.4.3 United States Heat-not-Burn (HNB) Products Manufacturers Geographical Distribution
2.5 Mergers & Acquisitions, Expansion Plans
3.1 Heat-not-Burn (HNB) Products Market Size by Region: 2019-2030
3.1.1 United States Heat-not-Burn (HNB) Products Sales by Region: 2019-2024
3.1.2 United States Heat-not-Burn (HNB) Products Sales Forecast by Region (2025-2030)
3.1.3 United States Heat-not-Burn (HNB) Products Revenue by Region: 2019-2024
3.1.4 United States Heat-not-Burn (HNB) Products Revenue Forecast by Region (2025-2030)
4.1 United States Heat-not-Burn (HNB) Products Sales by Type
4.1.1 United States Heat-not-Burn (HNB) Products Historical Sales by Type (2019-2024)
4.1.2 United States Heat-not-Burn (HNB) Products Forecasted Sales by Type (2025-2030)
4.1.3 United States Heat-not-Burn (HNB) Products Sales Market Share by Type (2019-2030)
4.2 United States Heat-not-Burn (HNB) Products Revenue by Type
4.2.1 United States Heat-not-Burn (HNB) Products Historical Revenue by Type (2019-2024)
4.2.2 United States Heat-not-Burn (HNB) Products Forecasted Revenue by Type (2025-2030)
4.2.3 United States Heat-not-Burn (HNB) Products Revenue Market Share by Type (2019-2030)
4.3 United States Heat-not-Burn (HNB) Products Price by Type
4.3.1 United States Heat-not-Burn (HNB) Products Price by Type (2019-2024)
4.3.2 United States Heat-not-Burn (HNB) Products Price Forecast by Type (2025-2030)
5.1 United States Heat-not-Burn (HNB) Products Sales by Application
5.1.1 United States Heat-not-Burn (HNB) Products Historical Sales by Application (2019-2024)
5.1.2 United States Heat-not-Burn (HNB) Products Forecasted Sales by Application (2025-2030)
5.1.3 United States Heat-not-Burn (HNB) Products Sales Market Share by Application (2019-2030)
5.2 United States Heat-not-Burn (HNB) Products Revenue by Application
5.2.1 United States Heat-not-Burn (HNB) Products Historical Revenue by Application (2019-2024)
5.2.2 United States Heat-not-Burn (HNB) Products Forecasted Revenue by Application (2025-2030)
5.2.3 United States Heat-not-Burn (HNB) Products Revenue Market Share by Application (2019-2030)
5.3 United States Heat-not-Burn (HNB) Products Price by Application
5.3.1 United States Heat-not-Burn (HNB) Products Price by Application (2019-2024)
5.3.2 United States Heat-not-Burn (HNB) Products Price Forecast by Application (2025-2030)
6.1 Philip Morris International
6.1.1 Philip Morris International Corporation Information
6.1.2 Philip Morris International Overview
6.1.3 Philip Morris International in United States: Heat-not-Burn (HNB) Products Sales, Price, Revenue and Gross Margin (2019-2024)
6.1.4 Philip Morris International Heat-not-Burn (HNB) Products Product Introduction
6.1.5 Philip Morris International Recent Developments
6.2 Altria Group, Inc.
6.2.1 Altria Group, Inc. Corporation Information
6.2.2 Altria Group, Inc. Overview
6.2.3 Altria Group, Inc. in United States: Heat-not-Burn (HNB) Products Sales, Price, Revenue and Gross Margin (2019-2024)
6.2.4 Altria Group, Inc. Heat-not-Burn (HNB) Products Product Introduction
6.2.5 Altria Group, Inc. Recent Developments
6.3 British American Tobacco
6.3.1 British American Tobacco Corporation Information
6.3.2 British American Tobacco Overview
6.3.3 British American Tobacco in United States: Heat-not-Burn (HNB) Products Sales, Price, Revenue and Gross Margin (2019-2024)
6.3.4 British American Tobacco Heat-not-Burn (HNB) Products Product Introduction
6.3.5 British American Tobacco Recent Developments
6.4 Japan Tobacco International
6.4.1 Japan Tobacco International Corporation Information
6.4.2 Japan Tobacco International Overview
6.4.3 Japan Tobacco International in United States: Heat-not-Burn (HNB) Products Sales, Price, Revenue and Gross Margin (2019-2024)
6.4.4 Japan Tobacco International Heat-not-Burn (HNB) Products Product Introduction
6.4.5 Japan Tobacco International Recent Developments
6.5 Imperial Brands
6.5.1 Imperial Brands Corporation Information
6.5.2 Imperial Brands Overview
6.5.3 Imperial Brands in United States: Heat-not-Burn (HNB) Products Sales, Price, Revenue and Gross Margin (2019-2024)
6.5.4 Imperial Brands Heat-not-Burn (HNB) Products Product Introduction
6.5.5 Imperial Brands Recent Developments
6.6 KT&G Corporation
6.6.1 KT&G Corporation Corporation Information
6.6.2 KT&G Corporation Overview
6.6.3 KT&G Corporation in United States: Heat-not-Burn (HNB) Products Sales, Price, Revenue and Gross Margin (2019-2024)
6.6.4 KT&G Corporation Heat-not-Burn (HNB) Products Product Introduction
6.6.5 KT&G Corporation Recent Developments
6.7 Swisher International
6.7.1 Swisher International Corporation Information
6.7.2 Swisher International Overview
6.7.3 Swisher International in United States: Heat-not-Burn (HNB) Products Sales, Price, Revenue and Gross Margin (2019-2024)
6.7.4 Swisher International Heat-not-Burn (HNB) Products Product Introduction
6.7.5 Swisher International Recent Developments
6.8 Turning Point Brands
6.8.1 Turning Point Brands Corporation Information
6.8.2 Turning Point Brands Overview
6.8.3 Turning Point Brands in United States: Heat-not-Burn (HNB) Products Sales, Price, Revenue and Gross Margin (2019-2024)
6.8.4 Turning Point Brands Heat-not-Burn (HNB) Products Product Introduction
6.8.5 Turning Point Brands Recent Developments
6.9 22nd Century Group
6.9.1 22nd Century Group Corporation Information
6.9.2 22nd Century Group Overview
6.9.3 22nd Century Group in United States: Heat-not-Burn (HNB) Products Sales, Price, Revenue and Gross Margin (2019-2024)
6.9.422nd Century Group Heat-not-Burn (HNB) Products Product Introduction
6.9.5 22nd Century Group Recent Developments
6.10 JUUL Labs
6.10.1 JUUL Labs Corporation Information
6.10.2 JUUL Labs Overview
6.10.3 JUUL Labs in United States: Heat-not-Burn (HNB) Products Sales, Price, Revenue and Gross Margin (2019-2024)
6.10.4 JUUL Labs Heat-not-Burn (HNB) Products Product Introduction
6.10.5 JUUL Labs Recent Developments
7.1 Heat-not-Burn (HNB) Products Industry Chain Analysis
7.2 Heat-not-Burn (HNB) Products Key Raw Materials
7.2.1 Key Raw Materials
7.2.2 Raw Materials Key Suppliers
7.3 Heat-not-Burn (HNB) Products Production Mode & Process
7.4 Heat-not-Burn (HNB) Products Sales and Marketing
7.4.1 Heat-not-Burn (HNB) Products Sales Channels
7.4.2 Heat-not-Burn (HNB) Products Distributors
7.5 Heat-not-Burn (HNB) Products Customers
8.1.1 Heat-not-Burn (HNB) Products Industry Trends
8.1.2 Heat-not-Burn (HNB) Products Market Drivers
8.1.3 Heat-not-Burn (HNB) Products Market Challenges
8.1.4 Heat-not-Burn (HNB) Products Market Restraints
10.1 Research Methodology
10.1.1 Methodology/Research Approach
10.1.2 Data Source
10.2 Author Details
10.3 Disclaimer
Frequently Asked Questions ?
